Manage episode 347401610 series 2385502
When you ask marketers what the future of marketing is, they all say video shorts. Why? Because attention spans are lower than they've ever been.
On today's episode, host Mark de talks to Atiba de Souza, CEO of Client Attraction Pros, a leading video-first content marketing agency. We all know video marketing is skyrocketing. So if you are still not using video to grow your business, you're getting left behind. The good news is people's attention spans are alarmingly low, so a one-minute video is all you need to grab their attention and encourage engagement.
Tune in to hear Atiba reveal how you can get a slice of the booming video shorts market, drive traffic, and close sales, all in less than a minute's worth of video.
IN THIS EPISODE, YOU'LL LEARN:
- Video shorts are the future of marketing
- How to make engaging video shorts
- The role of personality when creating video shorts
- Easy ways to hook your audience immediately
- How to make your first short-form video
- The ideal length of a video short
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- 7 Levels of Scale Workbook
- Find out your Leadership Trust Score at Ready to Lead.
- Listen to the #1 Digital Marketing Podcast, Perpetual Traffic
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This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
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