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The Impact of Website Accessibility from Legal Obligation to Strategic Advantage with Amber Hinds
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[00:01 - 11:34] Creating Equal Access to Information and Tools on the Web
• Amber Hinds on being the Founder & CEO at Equalize Digital
• Defining website accessibility and how it increases potential audience, improves SEO, and reduces operational costs
• Worldwide laws requiring website accessibility (ADA, EAA)
• Accessibility should be incorporated into marketing strategy
[11:35 - 20:10] How Businesses Can Avoid Lawsuits and Improve SEO
• Equalize Digital on offering a WordPress plugin and monthly subscription service for auditing/remediation
• Amber on opting for founding a B corporation
• Get people with disabilities involved in the process and reach out to customers for feedback
• Connect with Amber and learn more about how to make your website more accessible
Quote(s):
“There's a lot of overlap in between accessibility and search engine optimization best practices. So accessible websites might rank better in Google, might bring more people to the website.” - Amber Hinds
“If you're a company that has diversity, equity, and inclusion statements or who is interested in giving back to the community, this is a way that you can live those corporate values, by having an accessible website.” - Amber Hinds
Connect with Amber through her website to know how to reach more customers, reduce liability, and increase conversions. https://equalizedigital.com/. Reach out via Twitter @heyamberhinds
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
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