The Hincel Digital Marketing Podcast covers the A-Z of digital marketing. Hosted by Andy, this covers digital marketing trends, the basics of digital marketing and everything in between. The Hincel Digital Marketing Podcast is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing. Listen now to build or refine your digital marketing plans without the false starts and missteps that come with doing it alone. *What is Digital Marketing?* Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. *What Are the Benefits of Digital Marketing?* Having a strong digital presence will help you in multiple ways:-It will make it easier to create awareness and engagement both before and after the sale-It will help you convert new buyers into rabid fans who buy more (and more often)-It will kickstart word-of-mouth and social sharing—and all the benefits that come with them-It will shorten the buyer's journey by presenting the right offers at the right time. Tune in today to The Hincel Digital Marketing Podcast!