))
Funnel Marketing and Pirate Metrics - What are they and how do they work?
Manage episode 364866717 series 3474463
Контент предоставлен Steve Cummins - Solent Strategies. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Steve Cummins - Solent Strategies или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
On the last episode, I talked with Georgiana Laudi, co-author of Forget the Funnel. And that led to questions around 'what, actually, is the Marketing Funnel"?!
So this week, I explain some of the models that marketers use when we talk about Demand Generation. And talk about the pros and cons of each.
I describe the five stages of a typical Marketing Funnel - Awareness, Interest, Consideration, Conversion, and Loyalty; and use the example of Moo's marketing approach to highlight how this can be put into practice.
Pirate Metrics were developed specifically for SaaS companies and tech start-ups; and I explain how that compares to the traditional funnel.
And I introduce the concept of MQL/SQL - Marketing Qualified Leads and Sales Qualified Leads.
Some additional reading on Funnel Marketing:
Ahrefs: "Marketing Funnels - Everything You Need to Know"
Semrush: "How to Build an Effective Content Marketing Funnel"
And Pirate Metrics:
The original blogpost from June 2007 by Dave McClure
Chasm Blog: What Is AARRR Pirate Metrics Framework?
28 эпизодов
Поделиться
