💐Diversifying your UA mix in a post-ATT world: Why, When and How, with Matej Lancaric (User Acquisition & Marketing consultant)😎

The Mobile User Acquisition Show

How many channels have you really considered when developing your user acquisition strategy for your mobile game?

Our guest on this week’s episode is UA and marketing consultant Matej Lancaric. Matej shares his views on everything from multiple UA channels, optimization techniques post ATT and how he uses incrementality analysis to maximize his UA strategy.

Check out this episode on some tactical insights on diversifying your UA mix.
KEY HIGHLIGHTS

⛏ What happens if you’re running your UA on only one channel

❗ Why you can’t rely only on Facebook anymore for UA

💪 The scale at which you should start diversifying your UA portfolio

🆕 The basis on which you should start adding new channels

💸 How your monetization model defines your diversification strategy

✅ The right approach to diversifying your optimization strategy

🔗 Things to remember when choosing an ad network

🥇 Which diversification should come first – channel or optimization

👀 Working with SKAN in your diversified UA mix

🔧 How to build a custom schema within SKAN

🧐 Comparing UA channels post IDFA

🔌 How incrementality helps when diversifying your UA portfolio

📝 What to keep in mind when running incrementality tests

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/diversifying-your-ua-mix-in-a-post-att-world-why-when-and-how-with-matej-lancaric-user-acquisition-marketing-consultant/
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