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🎃 How to scale your UA with affiliate marketing, with Dora Trostanetsky (Growth Marketing Lead, Trade Republic)🕸

20:27
 
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Manage episode 328343640 series 2575608
Контент предоставлен Shamanth Rao. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Shamanth Rao или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Our guest for today’s episode is Dora Trostanetsky. Dora is a seasoned mobile marketing professional with over 10 years of experience in performance marketing in both B2B & B2C spaces. She currently leads Growth Marketing at Trade Republic, a FinTech app that is in the investing space.
In today’s conversation Dora tells us about an interesting channel that is quite often overlooked in UA - affiliate marketing. She talks about the opportunities with affiliate marketing and outlines details about how to get started, how to scale, common pitfalls and challenges - and much much more.
If you have considered affiliate marketing for your app, I’d highly recommend this episode.
KEY HIGHLIGHTS
🌞 How to evaluate if affiliate marketing can be a strong channel
🕸 Understanding the web of affiliate marketing
🌩 When to move from third party partnerships to direct partnerships
🚗 A typical user journey for users coming in via affiliates
🏖 A tried and tested user journey that worked for Dora’s team
🛤 How is attribution different in affiliate marketing?
🧰 Best practices to scale affiliates as a channel
❌ Common mistakes made with affiliates.

**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/affiliate-marketing-ua-dora-trostanetsky-trade-republic/
**
Note:
Join The Mobile Growth Slack. A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 200 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/

If you’re ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5


**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

247 эпизодов

Artwork
iconПоделиться
 
Manage episode 328343640 series 2575608
Контент предоставлен Shamanth Rao. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Shamanth Rao или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Our guest for today’s episode is Dora Trostanetsky. Dora is a seasoned mobile marketing professional with over 10 years of experience in performance marketing in both B2B & B2C spaces. She currently leads Growth Marketing at Trade Republic, a FinTech app that is in the investing space.
In today’s conversation Dora tells us about an interesting channel that is quite often overlooked in UA - affiliate marketing. She talks about the opportunities with affiliate marketing and outlines details about how to get started, how to scale, common pitfalls and challenges - and much much more.
If you have considered affiliate marketing for your app, I’d highly recommend this episode.
KEY HIGHLIGHTS
🌞 How to evaluate if affiliate marketing can be a strong channel
🕸 Understanding the web of affiliate marketing
🌩 When to move from third party partnerships to direct partnerships
🚗 A typical user journey for users coming in via affiliates
🏖 A tried and tested user journey that worked for Dora’s team
🛤 How is attribution different in affiliate marketing?
🧰 Best practices to scale affiliates as a channel
❌ Common mistakes made with affiliates.

**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/affiliate-marketing-ua-dora-trostanetsky-trade-republic/
**
Note:
Join The Mobile Growth Slack. A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 200 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/

If you’re ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5


**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

247 эпизодов

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