🌕 We’ve made & analyzed 1000+ UGC/live action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 1: nailing the shoot) 📹


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Every app is making UGCs these days. So how do you make one that not only stands out, but also helps generate strong ROAS, and helps your marketing to scale?

We’ve made and analyzed over a thousand UGC/live action videos - so we’ve made mistakes with grainy lighting, shaky cams and everything else so you don't have to.

This week’s episode is the first of a series in which we give you a peek into our internal UGC process. , Today’s episode focuses on planning for(and nailing) the shoot - and includes the checklist we use internally to ensure we have strong, performant UGC style videos. Today’s episode is based on insights from Aditya Prakash Iengar, Creative Strategist at RocketShip HQ, who has worked on a lot of these creatives.

🎥 What is UGC?
👨🏽‍🎤 Find the right user
✅ Determine the best UGC format for you
📱 Shooting with a camera phone
💡 Finding the right lighting for your actor
📸 How to shoot the phone screen
🎥 No shaky cams
📞 How to get clear audio
🖼 The frame is important - so describe it
🖥 Describe the device to be used
👀 Making the UGC looks unscripted
🥽 Expect the unexpected

Check out the show notes here:
Get more mobile user acquisition goodies here:

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