Spotify Commissioned Cheap "Fake Artists" And She's Got the Proof

The New Music Business with Ari Herstand

This week Ari sits down with Liz Pelly, a prominent music journalist and author of the new book Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist. Liz’s journalism has appeared in NPR, The Guardian, and Pitchfork among other prestigious publications. Preceded by an exposé in Harper’s Magazine, Pelly’s latest work, Mood Machine, pulls back the curtain on Spotify’s exploitative practices and uncovers how those practices impact artists and listeners.

In this episode, Liz gives the low down on research she conducted for the book and explains how Spotify has unfairly conspired with major labels since its launch. As she does in Mood Machine, Liz calls out Spotify’s Perfect Fit Content (PFC) program and explains how its use of ghost artists degrades the integrity of their model for all. Ari and Liz discuss the value of music and how that can differ in the eyes of major corporations and individuals. Whether you’re an artist, label, or listener who uses Spotify, this episode will help you understand the impact Spotify’s model has on your relationship to music.

https://www.instagram.com/lizpelly

Harper’s article: https://harpers.org/archive/2025/01/the-ghosts-in-the-machine-liz-pelly-spotify-musicians/

Chapters

00:00 The Inner Workings of Spotify

12:48 Ghost Artists and the PFC Program

37:50 Spotify's Launch and Major Label Relationships

41:26 The Evolution of Streaming Contracts

44:14 Valuing Music: A Cultural Perspective

49:43 The Impact of Streaming on Music Value

56:10 Algorithms and the Personalization of Music

01:01:20 The Role of Music in Society

01:07:23 Future Solutions for Musicians

01:19:38 Defining Success in the New Music Business

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

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