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Owner Spotlight Series: Shawn Beltran - Spacekraft Media

46:44
 
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Manage episode 358612334 series 3370519
Контент предоставлен Spiro. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Spiro или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

This week Shawn Beltran, owner of Spacekraft Media in Denver, CO joins Craig on the Spiro Podcast. Shawn shares his experience as a Real Estate Media company owner, and some of the things he's learned that has helped him grow in a major market.

0:00-0:47 Sneak Peek

0:48-7:31 Intro to the podcast and Shawn

7:32-14:39 How Shawn started out

  • Shot his first house in 2003
  • Shot portraits for a time
  • For Shawn, composing a shot was like putting a puzzle together
  • It was hard to get started- many people got their work done for free by photography students
  • Found he was not passionate about marketing for others, especially social media marketing
  • Joined networking groups, including BNI
  • Can track 80% of his current business back to one agent from whom he gained referrals
  • Being genuine is key to networking
  • Giving referrals is important to gaining referrals

14:40-26:12 Shawn’s business

  • Business has shifted to commercial shoots for builders
  • Averaged three shoots/day when he was shooting MLS listings
  • Busiest season is April-October
  • Now averages 1-2 jobs/day because they are bigger listings
  • Contracts some work to other photographers who own their own businesses
  • It’s more important to be part of a community than to look at everyone else as competition
  • It sticks out to people when you deliver what they need in a timely manner and they will pay for that
  • Sometimes you have to decide between being busy or being well-scheduled
  • Being well-scheduled at the right price can sometimes be more sustainable
  • Work-life balance is hard as a business owner

26:13-39:12 Shawn’s brokerage experience

  • Have been working with this company for 7 years
  • 3rd or 4th tier referral, business that specializes in luxury homes
  • Did timelapses and stop-motion videos for this company and the company realized that they wanted that content for every listing
  • Found that it is the same cost to use Shawn as to bring someone in in-house
  • Considerations for a photographer who is offered an exclusive deal with a brokerage:
    • You will no longer be making your own schedule
    • Copyright and ownership rules change (if you feel like you have reached your potential, the wisdom you can offer others may be valuable)
    • Can you keep growing your business?
    • Are you happy owning a business or do you want to be employed and be able to turn off work?

39:13-46:44 Advice for other business owners: be aware of your mental health and get a business coach

  • Therapy is not a bad word; it’s okay to show your weakness
  • Have somebody you can talk to who is willing to help you grow as a person
  • Shawn’s business coach: new business owners will grossly overestimate what they can do in one year and grossly underestimate what they can do in five to ten years
  • Put in consistent effort to see growth
  • Contact Shawn via email at sb@spacekraft.io or by text or call at 720-369-9169

Have questions? Email hello@spiro.media. Be sure to follow us on Social Media:

Spiro on Facebook: https://www.facebook.com/spiro.media

Spiro on Instagram: @spiro.media

Spiro on LinkedIn: https://www.linkedin.com/company/spiro-media

You can find out more about Spiro at spiro.media.

  continue reading

78 эпизодов

Artwork
iconПоделиться
 
Manage episode 358612334 series 3370519
Контент предоставлен Spiro. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Spiro или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

This week Shawn Beltran, owner of Spacekraft Media in Denver, CO joins Craig on the Spiro Podcast. Shawn shares his experience as a Real Estate Media company owner, and some of the things he's learned that has helped him grow in a major market.

0:00-0:47 Sneak Peek

0:48-7:31 Intro to the podcast and Shawn

7:32-14:39 How Shawn started out

  • Shot his first house in 2003
  • Shot portraits for a time
  • For Shawn, composing a shot was like putting a puzzle together
  • It was hard to get started- many people got their work done for free by photography students
  • Found he was not passionate about marketing for others, especially social media marketing
  • Joined networking groups, including BNI
  • Can track 80% of his current business back to one agent from whom he gained referrals
  • Being genuine is key to networking
  • Giving referrals is important to gaining referrals

14:40-26:12 Shawn’s business

  • Business has shifted to commercial shoots for builders
  • Averaged three shoots/day when he was shooting MLS listings
  • Busiest season is April-October
  • Now averages 1-2 jobs/day because they are bigger listings
  • Contracts some work to other photographers who own their own businesses
  • It’s more important to be part of a community than to look at everyone else as competition
  • It sticks out to people when you deliver what they need in a timely manner and they will pay for that
  • Sometimes you have to decide between being busy or being well-scheduled
  • Being well-scheduled at the right price can sometimes be more sustainable
  • Work-life balance is hard as a business owner

26:13-39:12 Shawn’s brokerage experience

  • Have been working with this company for 7 years
  • 3rd or 4th tier referral, business that specializes in luxury homes
  • Did timelapses and stop-motion videos for this company and the company realized that they wanted that content for every listing
  • Found that it is the same cost to use Shawn as to bring someone in in-house
  • Considerations for a photographer who is offered an exclusive deal with a brokerage:
    • You will no longer be making your own schedule
    • Copyright and ownership rules change (if you feel like you have reached your potential, the wisdom you can offer others may be valuable)
    • Can you keep growing your business?
    • Are you happy owning a business or do you want to be employed and be able to turn off work?

39:13-46:44 Advice for other business owners: be aware of your mental health and get a business coach

  • Therapy is not a bad word; it’s okay to show your weakness
  • Have somebody you can talk to who is willing to help you grow as a person
  • Shawn’s business coach: new business owners will grossly overestimate what they can do in one year and grossly underestimate what they can do in five to ten years
  • Put in consistent effort to see growth
  • Contact Shawn via email at sb@spacekraft.io or by text or call at 720-369-9169

Have questions? Email hello@spiro.media. Be sure to follow us on Social Media:

Spiro on Facebook: https://www.facebook.com/spiro.media

Spiro on Instagram: @spiro.media

Spiro on LinkedIn: https://www.linkedin.com/company/spiro-media

You can find out more about Spiro at spiro.media.

  continue reading

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