Kayla Green (Riot Games / Angel City) | Esports, NWSL, & Fan Culture

Trndsttrs Media Podcast

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4y ago 31:13

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Kayla Green is the Head of Strategy for Riot's Global Marketing team where she oversees go-to-market strategy for Riot's games across the globe. She's also the strategic marketing advisor for Angel City FC, the women's professional soccer team coming to Los Angeles in 2022. In both roles, she's passionately focused on creating marketing efforts that enhance the player experience and create meaningful engagements for players and fans everywhere.

In this podcast, Kayla speaks about the culture of being a fan, what are the similarities between gaming and sports, and what marketers should be focused on in order to win the attention of their most sought-after fans and players.

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