144. Back to Basics: Nonprofit Marketing and Branding - Jonathan McCoy, CFRE and Becky Endicott, CFRE


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[cue the confetti cannons and heel kicks🎉💃] It's nonprofit marketing and branding day!! aka: the only topic we love chatting about more than our respective kids and dogs. You're probably thinking to yourself, "I'm not a marketer; this doesn't apply to me." Friends. IT MATTERS! But don't feel intimidated, because we're taking your hand, and walking you through the ins and outs of building your organization's brand ethos, top marketing hacks to bring your mission's story to life, and providing that subversive We Are For Good bent to the conversation on how to stand out while still maintaining our humanity. Join Jon + Becky as they dive into Back to Basics: Nonprofit Branding & Marketing this Friday. We know you'll be happy you did.
Episode Overview

  • Tone setting: the attention economy (2:00)
  • The importance of your ethos (3:00)
  • Key nonprofit marketing truths (7:00)
  • Book suggestion: This is Marketing by Seth Godin (9:00)
  • We Are For Good ethos to marketing (14:00)
  • Rapid fire hacks (21:40)
  • Final challenge: 3 questions you can answer to help launch your strategy (25:00)
    • Have you shared your story?
    • Have you brought people to your love of your mission?
    • Have you listened to someone else’s story?

For more information and episode details visit: www.weareforgood.com/episode/144
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
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