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Building a Brand That Stands Out in a Crowded Market with Craig Peterman
Manage episode 471948676 series 3572305
Контент предоставлен Jac Bowie & Ben Connolly, Jac Bowie, and Ben Connolly. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jac Bowie & Ben Connolly, Jac Bowie, and Ben Connolly или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Step into the world of wedding photography with Craig Peterman, a visionary who has mastered the art of building a brand that resonates with couples. Join us as we explore Craig's inspiring journey, starting from his roots in high school photography to becoming a sought-after name in the wedding industry. His unique approach to storytelling, where candid moments take center stage, offers invaluable insights for aspiring photographers looking to make their mark.
Discover how Craig emphasizes an authentic client experience, crafting luxury services that cater to each couple's narrative. We'll dive into the challenges of navigating a saturated market and learn how fostering genuine relationships holds the key to success. You'll also hear about the importance of capturing the unscripted moments that truly reflect the joy and chaos of wedding days.
With practical advice on branding and marketing strategies tailored to the wedding photography landscape, Craig shares the lessons he's learned throughout his career. So, whether you’re a newly-engaged couple or a photographer keen on refining your craft, there’s something in this episode for you!
Join the conversation, subscribe to our podcast, and don't forget to share your favorite moments from the episode!
The Wedding Academy is an industry certification body & recognised globally.
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Разделы
1. Welcome to Wedding Empires (00:00:00)
2. Introducing Craig Peterman: Journey to Wedding Photography (00:05:58)
3. Developing a Signature Style: Luxury and Authenticity (00:14:33)
4. Navigating a Crowded Market with Purpose (00:25:50)
5. The Importance of Candid Moments and Storytelling (00:39:11)
6. Overcoming Challenges in Building Your Brand (00:51:15)
35 эпизодов
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