Why understanding Amazon is critical to understanding your customers


Manage episode 286318679 series 1333790
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There’s no denying that Amazon has changed the way we live. It’s not just about the ease and convenience of buying things on Amazon that I’m talking about — Amazon, as a company, has completely changed our perceptions about shopping online, and elevated customer expectations. That’s why it’s so important for us to understand Amazon, regardless of where you’re coming from, and Jenna Lieber is just the expert with insights about Amazon you need to hear from.

Jenna Lieber is the Client Service Director at Turnkey Product Management, an all-inclusive Amazon marketing agency. She started working at Turnkey as Client Manager from its inception and has worked across different categories and brands. Today, Jenna oversees all the services offered, including full-service management, inner circle coaching, and PPC management, and she has some insights on what it takes to be successful on Amazon.

One of the reasons why Amazon is so important to businesses, especially those just starting, out is the market and customer base that already exists on Amazon. It’s ripe with opportunity if you know how to tap into it. Jenna shares her insights into one of the largest search engines in the world and how the pandemic has changed people's perceptions, expectations, and relationships with Amazon and increased their reliance on it. We also dig into mistakes people make when trying to sell on Amazon, what businesses can do to stand out from the competition in a highly saturated marketplace like Amazon, and more.

If you are ready to:

  • get buy-in from key decision-makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:


Jenna Lieber

TurnKey Product Management

TurnKey Product Management Schedule Session with Amazon Experts

TurnKey Product Management on Facebook

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