

If you were to look at my LinkedIn profile headline or the main menu on my website, you might see a title that you don't recognize:
Fractional CMO
A lot of people ask me exactly what a Fractional CMO is and what I do as one, while others, after learning about it, want to follow in my footsteps.
So what exactly is a Fractional CMO? And why might you want to hire one to help you with your digital marketing?
Listen in as I reveal all!
Key Highlights
[02:31] How My Journey Into Becoming A Fractional CMO Began
[04:13] What Got Me Into Fractional CMO
[06:30] The Reason I Wrote The Age of Influence Book
[07:22] What Are the Requirements to Become A Fractional CMO?
[08:48] The Concept Of A CMO
[09:23] Ways of Working With Fractional CMO
[10:19] The Bad Side of Being Fractional CMO
[13:10] The Key Benefit of A Fractional CMO
[13:23] Fractional CMO vs External Consultant
[14:16] My Role As A Fractional CMO
[17:18] Summary
Notable Quotes
Learn More:
278 эпизодов
Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.