BFGoodrich® Tires endures as a brand and a culture because of the people. Here, we talk to the people who put themselves in the hands of the rubber we make: racers, the builders, the grassroots enthusiasts.
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S01E09: The Worst Thousand
38:43
38:43
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In 2016, the Performance Team drove two BC cars in the Baja 1000. However, this year, almost everyone on the team got sick. Some folks couldn't race; some chose to get sick in the car; but at the end the BC teams took home a 1-2 finish in their class.
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The Baja 1000 is rightly focused on racing, but to get from start to finish, you need a support system. The BFG Pits — a mostly volunteer crew of mechanics, engineers, and enthusiasts — have been that support system for years. We talk with Bob Bower, the founder of the pit support network, as well as Nate Hunt, who currently oversees the pits.…
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S01E07: Saved By Dirt
39:26
39:26
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"Crossover" is a dirty word when it comes to vehicles, but for BFGoodrich® Tires Performance Team members, it means the opportunity to drive one of the toughest races on Earth. Bud Brutsman, Brian Finch, Kyle Tucker, and Andrew Comrie-Picard join us to talk about what it's like to go from driving on tarmac to driving in Baja.…
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S01E06: Class Is In Session
33:30
33:30
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Just because you can get your car pointed down the highway doesn't mean you know how to drive. On this episode, we're joined by a few folks who know how to teach the art of driving: Terry Earwood, chief instructor at the Skip Barber Racing School; Mike Johnson, the owner of Evolution Performance Driving School; and Dan McKeever, president of the Fo…
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S01E05: The Streets Are Calling
37:03
37:03
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Brian Finch, James Lin, and Pedro Murillo join us to talk about the allure of building for the street, not to mention building communities around cars.
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S01E04: The Grassroots, Pt. 2
30:18
30:18
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Grassroots means many things to many people. In this episode, we hear from a gamut of racers: off-road and on-road; inexperienced and experienced; weekend autocrossers and trophy truck drivers. As it turns out, grassroots isn't just about resources. It's an attitude and a mindset.
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S01E03: The Grassroots, Pt. I
27:13
27:13
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BFGoodrich® Tires built its reputation by being a friend of the racer — especially the little guys. Peter Calhoun, BFGoodrich® Tires' motorsports marketing director, joins us to talk about his role.
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When we're little, everyone plays in the dirt — boys and girls. Charlene Bower and Sara Price talk about how they — and other women in the automotive industry — are making sure that's still the case.
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S01E01: The Beginning
27:26
27:26
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The 1970s formed the backbone of BFGoodrich® Tires' modern legacy and reputation. Tires mattered, but people mattered more. On this episode, Bob Bower, Jeff Cummings, and Richard Winchester join us to talk about their role in the beginning.
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