Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Intelligence officials were secretly warning of the coronavirus crisis as far back as November
Manage episode 258432292 series 2612433
Контент предоставлен The Eric Erb Show Live. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Eric Erb Show Live или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Intelligence officials were secretly warning of the corona virus crisis as far back as November
…
continue reading
19 эпизодов
ПоделитьсяManage episode 258432292 series 2612433
Контент предоставлен The Eric Erb Show Live. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Eric Erb Show Live или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Intelligence officials were secretly warning of the corona virus crisis as far back as November
…
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19 эпизодов
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1 Jabbed at your own Risk Coronavirus vaccine manufacturers to be EXEMPT from liability claims in most countries 16:00
Jabbed at your own Risk Coronavirus vaccine manufacturers to be EXEMPT from liability claims in most countries.
Censorship and Social Media Alternatives
1 We’ve been scammed – WHO now says “no evidence” of asymptomatic coronavirus transmission, no need for restrictions if you’re not sick 15:33
We’ve been scammed – WHO now says “no evidence” of asymptomatic coronavirus transmission, no need for restrictions if you’re not sick
Anti-Christian Left calls for toppling of Jesus statues
1 Minneapolis City Council fast tracks proposal to abolish police department, hopes to get initiative on the ballot in November 23:54
Minneapolis City Council fast tracks proposal to abolish police department, hopes to get initiative on the ballot in November
1 Escape from New York or is it “Escape from Seattle” New Democrat “Autonomous Zone” resembles scenes from fiction movies 15:34
Escape from New York or is it “Escape from Seattle?” New Democrat “Autonomous Zone” resembles scenes from fiction movies
Why do black lives ‘matter’? Not because they’re black, but because they’re human
Coronavirus will not be stopped by summer heat, study says
Twitter welcomes left-wing terrorists, but conservatives not allowed
SHUT THEM DOWN: It’s time to end the tyranny of Big Tech censorship in America
Liberty and Freedom are at Stake in Michigan
Washington DC is Fucked Up totally, unemployment near 20% and all we get as Americans is $1200 are you fucking kidding me?
1 We’re risking a backslide Public health experts concerned that emerging from lockdown can bring on a second wave of coronavirus infections 13:30
We’re risking a backslide”: Public health experts concerned that emerging from lockdown can bring on a second wave of coronavirus infections
Study proves that corona virus vaccine would never work; might actually create MORE new viruses through recombination in human hosts
The lockdowns are WORKING: Daily deaths begin to fall in the US after four weeks of social distance; two million deaths averted
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