36 - content marketing strategy 101 with Alex Birkett, HubSpot

Product&Growth Show

Контент предоставлен Product&Growth Show and Growth Show. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Product&Growth Show and Growth Show или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

4y ago 41:03

MP3•Главная эпизода

This time we invited Alex Birkett, Senior Growth Marketing Manager, User Acquisition to talk about content marketing strategy do's and don'ts. Alex Birkett at Growth Marketing Stage 2019: https://www.youtube.com/watch?v=YS8u0uih0SU What we covered in this Product&Growth Show episode: 1. How growth organization in HubSpot is structured? 2. How often do they restructure marketing organization in HubSpot? 3. How to design a descent content strategy? 4. How to structure your content portfolio? 5. How to balance search demand and link building opportunity? 6. How to choose a form for your content marketing piece? 7. Barbell content strategy. 8. Tech stack for content marketing. 9. How to test your content before publishing? 10. How to make sure you built the best content possible? 11. Sources of inspiration for a content marketer.

83 эпизодов

#Бизнес #Growth Show #ProductGrowth Show In