Art Pays Me - Adding Depth to Your Brand

Podstarter

https://www.instagram.com/artpaysme/

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

6 лет назад 34:14

MP3•Главная эпизода

When you market a fashion brand on a visually driven social media platform like Instagram, it can be hard to share the depth of the ideals behind your creations. Duane was no stranger to podcasting and decided to use the medium to share deeper messaging with his audience. However, the process of interviewing artists from all walks of life has allowed him to experience and share a wider understanding of what it takes to make a living from creative pursuits.

Art Pays Me Podcast helps artists use their power to improve their lives and the world by exploring the business strategies of successful creatives. Art Pays Me is hosted by Artist and Designer, Duane Jones, Founder of lifestyle brand Art Pays Me.

We discussed:

Why podcasts are an authentic communication tool.
Recording styles and settings.
How hosting a podcast can allow us to ‘learn with the listener’.

Find out more about Duane at:

https://artpaysme.com/

https://www.facebook.com/artpaysmeface/

https://twitter.com/artpaysme

https://www.youtube.com/channel/UCQ3hv7Y54NQd_Qztx_n4Z4Q/

For more info on Podstarter find us here:

https://www.podstarter.io

https://www.instagram.com/podstarter.io/

https://www.linkedin.com/company/14837831/

https://www.facebook.com/podstarter

https://twitter.com/PodstarterI

30 эпизодов

#Business #Marketing #Podcasting Education #Podstarter #Podcasting #Productivity #Rhys Waters #Jon Burns

Podstarter

Art Pays Me - Adding Depth to Your Brand

Podstarter

published 6 лет назад

MP3•Главная эпизода

We discussed:

Why podcasts are an authentic communication tool.
Recording styles and settings.
How hosting a podcast can allow us to ‘learn with the listener’.

Find out more about Duane at:

https://artpaysme.com/

https://www.instagram.com/artpaysme/

https://www.facebook.com/artpaysmeface/

https://twitter.com/artpaysme

https://www.youtube.com/channel/UCQ3hv7Y54NQd_Qztx_n4Z4Q/

For more info on Podstarter find us here:

https://www.podstarter.io

https://www.instagram.com/podstarter.io/

https://www.linkedin.com/company/14837831/

https://www.facebook.com/podstarter

https://twitter.com/PodstarterI

30 эпизодов

#Business #Marketing #Podcasting Education #Podstarter #Podcasting #Productivity #Rhys Waters #Jon Burns

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