How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…
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Контент предоставлен Chris Hargreaves: Lawyer (attorney). Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Chris Hargreaves: Lawyer (attorney) или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Start Using your Video Analytics to Improve your Content
Manage episode 287518517 series 2895361
Контент предоставлен Chris Hargreaves: Lawyer (attorney). Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Chris Hargreaves: Lawyer (attorney) или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Analytics are great, but so often we get caught up in the nonsense numbers that don't actually tell us anything useful.
Dig a bit deeper and you'll see the real benefits of improving your video marketing with analytics.
84 эпизодов
ПоделитьсяManage episode 287518517 series 2895361
Контент предоставлен Chris Hargreaves: Lawyer (attorney). Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Chris Hargreaves: Lawyer (attorney) или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Analytics are great, but so often we get caught up in the nonsense numbers that don't actually tell us anything useful.
Dig a bit deeper and you'll see the real benefits of improving your video marketing with analytics.
84 эпизодов
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I get it - we all like hiding behind the fairly comfortable set or writing skills we developed as lawyers, and kind of hate the sound of our voices in recordings, or the way we look in videos. It's time to get past it, because the success of your firm's marketing efforts might just depend upon it. Don't worry though - we're here to help.…
You sit down at your computer, ready to "do some marketing". You blink a few times, and realise that an enormous amount of time has passed. Worse - you haven't achieved very much. What's gone wrong, and how do we fix it? Find out in this episode.
With so much data available to you now, what measurements actually matter? Are follower counts really just "vanity" metrics or is there something else to it?
Lawyers are great 'n' all, but that doesn't mean we're trying to get them as clients. So why is it that so many firms produce content on topics for lawyers, written in a style that only lawyers care about?
Spending an hour early on in your marketing efforts isn't the same as spending an hour 3 years later with a bunch of expertise under your belt.
Lawyers are spending more and more on Google Ads - but are you getting the best bang for your buck?
One of the easiest marketing strategies to implement is also one of the best - just be nicer to people. No - not bland, uninteresting and inoffensive - nicer. Let's talk about that.
You hear it a lot - post consistently or you'll fail! But is it true? Do you really need to post at the same time, the same day, regularly?
As an up and coming younger lawyer, at some point you will be encouraged to do more marketing. The only problem? That suggestion comes with precisely no relaxation of your billable targets or current workload.
I mean, it might not. In fact, it's the most simple idea in the world, but it's a good one. And you know how many people actually do it? Basically none...
D
Digital Marketing Strategies for Lawyers
All good things must come to an end - and your content is no different. Sometimes you just have to say goodbye, and delete a bunch of your old or terribly performing content.
While researching which microphone is "best" for 100 hours is a common activity, that doesn't make it a particularly sensible one. So seriously: is it the microphone problem that's actually stopping you from your marketing efforts? I doubt it...
Often our marketing ideas are bigger than our ability to execute - so what do we do when the grand plans fall into a grand heap?
If you've been ignoring the advice to start a podcast for a few years now, the question is going to come up at some point: is it too late? Answer... in this episode.
Video marketing might be all the rage, but if you're not assessing a few simple presentation methods along the way then you're missing an opportunity to improve.
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