266: How Do Executives Search for Attorneys?

Lawyer Lifestyle Podcast - Marketing, Leadership, Sales

This episode discusses Selling to the C-Suite and provides tips on how executives search for attorneys. The authors suggests that 80% of executives get involved early in the buying cycle to prioritize projects and set the vision but are typically more hands-off when vendors get selected. How do you get to the executives early enough so you become the logical solution to their problems?

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