Episode 11- Why A Mobile-First CX Strategy Is Critical For Growth In The GCC Region – The Rehlat Story

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Avinash Ambati is the Product and Growth head at Rehlat, earlier working as a Product Manager for Mobile Apps at the same company. He is an alumnus of IIM Indore. He has also worked with Mother Dairy and Nuance Communications in the past.

Avinash’s profile at Rehlat includes working on trip module planning, user retention, user engagement, data warehousing, Karam wallet and handling the complete P&L of Flights, Hotels, and Cabs.

In this Episode:

Avinash shares deep insights on the OTA industry whereas he reveals the critical factors necessary in driving growth and revenue through the mobile application. He also highlights:

i. How Rehlat incorporates various consumer behaviors in its mobile marketing strategy
ii. How to do more and offer better experiences to the consumers with less data
iii. Rehlat’s CLTV prediction model and its retention strategy
iv. The benefit of having loyalty programs
v. Channeling product planning process between cross-functional teams

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