Invention and Fatherhood with Jon Sumroy of mifold

A Tribe Called Dad

Like many of us, Jon Sumroy wondered why car seats couldn't be less bulky. Unlike most of us, he actually set out to do something about it and created a product that has revolutionized child safety seats. Jon calls into our show from Tel Aviv to talk about his journey through fatherhood and the process of inventing the mifold booster seat which has recently sold its one millionth seat! Jon also breaks down his Top 3 ways to integrate work and family including letting kids come to work, which helps them understand WHERE dad is and WHAT dad does!

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Jon Sumroy is the CEO of Carfoldio Ltd. and the inventor of the mifold grab-and-go booster seat and more recently the hifold fit-and-fold booster
seat, which created the Ultra-Compact Car Seat Category in 2016.
Jon started his career as a pharmaceutical chemist and then worked as a marketeer, senior executive and CEO in several multi-national consumer goods organisations. Jon came to the world of child passenger safety through his experiences with his own children. In 2001, he had a vision to create a child car safety seat that was so compact and portable, his four children could keep one with them all the time, and be safe, no matter whose car they were in. It took a few years, and now his children are too old for booster seats. However he is delighted that one million other parents and caregivers all over the world are benefitting from his inventions.

For more info on miFold, please visit mifold.com and use code TRIBE15 for an exclusive discount!

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