Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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40 - Leigh George on creating the perfect marketing strategy, and the benefits of a PhD in Branding
Manage episode 314610947 series 3255511
Контент предоставлен Azeem Digital. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Azeem Digital или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Joining me on the Azeem Digital Asks podcast this week is the awesome Dr Leigh George, and we'll be talking all about creating the perfect marketing strategy, as well as her PhD in Branding.
She describes herself as the founder of Freedom—a strategic branding and marketing un-agency, has a PhD in branding, is a speaker, a learning in public supporter, a mentor, and can be found in high heels and always on the hunt for emerging fashion designers.
In this episode, we discuss:
- Defining what a marketing strategy is
- Where people go wrong when creating a marketing strategy
- Why she takes a contrarian view to personas and marketing funnels
- Learnings from her PhD in Branding that she has transferred over to her professional career
- Educating clients and thinking differently
...and so much more!
As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!
Useful Links:
Podcast Anchor Page: https://anchor.fm/azeemdigitalasks
My Twitter page: https://twitter.com/AzeemDigital
My website: https://www.iamazeemdigital.com/
Leigh's Twitter: https://twitter.com/LeighGeorge
84 эпизодов
40 - Leigh George on creating the perfect marketing strategy, and the benefits of a PhD in Branding
Azeem Digital Asks - The All-Round Digital Marketing Podcast
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Manage episode 314610947 series 3255511
Контент предоставлен Azeem Digital. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Azeem Digital или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Joining me on the Azeem Digital Asks podcast this week is the awesome Dr Leigh George, and we'll be talking all about creating the perfect marketing strategy, as well as her PhD in Branding.
She describes herself as the founder of Freedom—a strategic branding and marketing un-agency, has a PhD in branding, is a speaker, a learning in public supporter, a mentor, and can be found in high heels and always on the hunt for emerging fashion designers.
In this episode, we discuss:
- Defining what a marketing strategy is
- Where people go wrong when creating a marketing strategy
- Why she takes a contrarian view to personas and marketing funnels
- Learnings from her PhD in Branding that she has transferred over to her professional career
- Educating clients and thinking differently
...and so much more!
As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!
Useful Links:
Podcast Anchor Page: https://anchor.fm/azeemdigitalasks
My Twitter page: https://twitter.com/AzeemDigital
My website: https://www.iamazeemdigital.com/
Leigh's Twitter: https://twitter.com/LeighGeorge
84 эпизодов
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Похожие на Azeem Digital Asks - The All-Round Digital Marketing Podcast
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…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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