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Ep 07 Selling CBD and Hemp Online with Robert Hising - Co-owner of Green Unicorn Farms, Web Designer, SEO Expert, Avid Cook
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A lot has changed in the last few years in regard to selling CBD and hemp products. While once illegal, today all 50 states have laws legalizing CBD with varying degrees of restriction. Since the CBD market in the United States is projected to hit 20 billion dollars by 2025, you may be wondering how you can get your foot in the door of this growing market. Selling CBD and hemp online is still a relatively new market and you will want an expert to guide you along the way. As co-owner of Green Unicorn Farms, Robert Hising has been one of the pioneers in the online selling of smokable CBD hemp flowers. In this episode, Ramin Ramhormozi and Robert Hising discuss the various forms of CBD and hemp, testing protocol, and the complexities of selling CBD online. Hising shares his tips on building a CBD business online. This is an episode that you don’t want to miss!
Topics Include:
- Medicinal CBD
- CBDV & CBDZ
- Hemp
- Uses of CBD
- Smokable vs. other forms
- Testing
- Complexities of selling CBD online
- Establishing trust
- International regulations
- Lead generation
- Search engine ranking & SEO
- Content marketing
- AI writers
- Swiss army of marketing
- Ads & retargeting
- Email marketing & retention
- Exit intent
- Customer service & feedback
- Buyer personas
- And other topics...
Robert Hising is a self-taught web designer and SEO expert. He started his online journey in 2013 and has never looked back. He began working in the cannabis industry in 2016 and started his own CBD e-commerce brand in 2019. He is a co-owner of Green Unicorn Farms, a manufacturer and online seller of smokable CBD hemp flowers. He is an avid cook and has a degree in hotel and restaurant management.
Resources Mentioned:
Green Unicorn Farms: https://greenunicornfarms.com/
Cannaverse Solutions: https://cannaversesolutions.com/
Robert’s email: Robert@greenunicornfarms.com, Robert@cannaversesolutions.com
AppSumo: https://appsumo.com/
Klaviyo:https://www.klaviyo.com/partner/
Shopify: https://www.skuagency.com/shopify
Ahrefs: https://ahrefs.com/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com
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