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Контент предоставлен Palliative Care Chat - University of MD Baltimore. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Palliative Care Chat - University of MD Baltimore или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Founders, Leaders and Futurists in Palliative Care: Joan Teno, MD
Manage episode 319865447 series 1315911
Контент предоставлен Palliative Care Chat - University of MD Baltimore. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Palliative Care Chat - University of MD Baltimore или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Trained as a physician, Dr. Teno is a health services researcher. She helped develop the design of the SUPPORT study. She has served on numerus advisory panels.
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85 эпизодов
Manage episode 319865447 series 1315911
Контент предоставлен Palliative Care Chat - University of MD Baltimore. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Palliative Care Chat - University of MD Baltimore или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Trained as a physician, Dr. Teno is a health services researcher. She helped develop the design of the SUPPORT study. She has served on numerus advisory panels.
…
continue reading
85 эпизодов
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Palliative Care Chat - University of MD Baltimore
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1 Founders, Leaders and Futurists in Palliative Care: Connie Dahlin, Jay Vanston, Mary Lynn McPherson 27:41
Constance Dahlin, MSN, ANP-BC, ACHPN®, FPCN, FAAN is a consultant to the Center to Advance Palliative Care, a palliative nurse practitioner at North Shore Medical Center and co-director of the Palliative APP Externship. Vincent Jay Vanston, MD FAAHPM HMDCB has been working in the field of Hospice and Palliative Medicine for over 25 years. His work now involves hospice care, hospital-based Palliative Medicine consultation, and medical education. Mary Lynn McPherson, PharmD, MA, MDE, BCPS is a Professor at the University of Maryland, Baltimore (UMB) and Executive Director of Advanced Post-Graduate Education. She developed the online Master of Science, Graduate Certificate and PhD Programs in Palliative Care at UMB, and teaches in several courses. She has practiced in hospice and palliative care her entire career, and is a prolific speaker and author in palliative care.…
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Palliative Care Chat - University of MD Baltimore
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Founders, Leaders And Futurists In Palliative Care Judy Knudson MS PA - C, BSN by Palliative Care Chat - University of MD Baltimore
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Palliative Care Chat - University of MD Baltimore
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Please join Dr. Mary Lynn McPherson and Dr. Jaime Goldberg as they discuss Infographic Research in Palliative Care.
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Palliative Care Chat - University of MD Baltimore
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We are BACK with more Palliative Care Chat! Please join Dr. Mary Lynn McPherson and Dr. Jaime Goldberg as they discuss Caregiver Research in Palliative Care.
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Palliative Care Chat - University of MD Baltimore
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Trained in nursing, palliative care is a second career for palliative care after working in marketing. Dr. Grant trained as an acute care nurse practitioner and moved into palliative care. She completed a policy fellowship and has used her talent to push forward a palliative care agenda and facilitate better language in palliative care.…
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Palliative Care Chat - University of MD Baltimore
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Trained as a psychiatric nurse, Dr. Hinds has had a significant impact in pediatric oncology and palliative care. She has served on several Institute of Medicine panels which produced reports on pediatric palliative care, the National Institute of Nursing Research for end-of-life and Palliative Care Science, and the National Academies of Sciences, Engineering and Medicine Roundtable on Quality Care for People with Serious Illness.…
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Palliative Care Chat - University of MD Baltimore
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Trained as a physician, Dr. Teno is a health services researcher. She helped develop the design of the SUPPORT study. She has served on numerus advisory panels.
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Palliative Care Chat - University of MD Baltimore
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Trained in business and economics, Mr. Gualtieri-Reed, has more than 25 years of experience in the health care field, working in business operations, strategic development, and analytics, and has done extensive work with both provider and payer organizations. He serves as a consultant to CAPC and as faculty within the Master’s program at University of Maryland,…
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Palliative Care Chat - University of MD Baltimore
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Trained as a social worker, Shirley has been an oncology and palliative social worker. She is a consultant in palliative care. She was co-editor fo the Oxford Textbook of Palliative Social Work. She serves as faculty within the Master’s program at University of Maryland .
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Palliative Care Chat - University of MD Baltimore
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Trained as a physician, Dr, Davis focuses on research within hematology/oncology. His research interests include cancer pain, cancer palliation, cancer-related fatigue, patient communication, opioids, quality of life and symptom assessment. He has had significant impact symptom management in patients with cancer and serious illness.…
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Palliative Care Chat - University of MD Baltimore
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Trained as physician, Dr. Gonzales serves as chief medical information officer for the Institute for Human Caring at Providence. He began his career in biology and created software.
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Palliative Care Chat - University of MD Baltimore
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Trained as a pharmacist Dr. Walker, is the regional director for Palliative Clinical Outcomes, Research and Education for MedStar North. She also is an associate professor at the University of Maryland School of Pharmacy.
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Palliative Care Chat - University of MD Baltimore
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Trained in measurement, Ms. Kerr has expertise in palliative care, quality improvement and program evaluation, with particular interest in assessing financial outcomes. She works with the California Health Care Foundation.
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Palliative Care Chat - University of MD Baltimore
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1 Founders, Leaders and Futurists in Palliative Care: Denise Hess, MDiv, BCC-HPCC, LMFT 1:05:23
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Trained in psychology, therapy, and divinity, Chaplin Hess is the Director, Supportive Care at The Catholic Health Association of the United States. She has clinical experience with palliative care. She serves as faculty within the Master’s program at University of Maryland.
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Palliative Care Chat - University of MD Baltimore
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Trained as a physician, he is also educated in business and public health. He is a leader in quality and research. He serves as faculty within the Master’s program at University of Maryland.
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Palliative Care Chat - University of MD Baltimore
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Trained in economics and management, Ms. Silvers has been involved in many aspects of health care. She is an expert in payment and helps palliative programs develop sustainable program. She is VP for Payment and Policy at CAPC
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Palliative Care Chat - University of MD Baltimore
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Trained as a physician, Professor Higginson is currently Professor of Palliative Care and Policy, Vice Dean (Research) of the Florence Nightingale Facuty of Nursing, Midwifery & Palliative Care and Director of the Cicely Saunders Institute at King's College London. She has had international impact in the development of hospice and palliative care.…
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Palliative Care Chat - University of MD Baltimore
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1 Founders, Leaders and Futurists in Palliative Care: Patrick Coyne, MSN, ACNS-BC, ACHPN, FPCN, FAAN 49:09
Trained as a nurse in cancer care and pain management, Mr. Coyne has been in palliative care in its evolution. He was one of the few PDIA nurse scholars and has been at the forefront of policy and has served as core faculty for ELNEC – National and International. He has edited several books related to palliative care.…
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Palliative Care Chat - University of MD Baltimore
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Trained as a chaplain as part of her second career after she has been involved with film making, Chaplain Scott helped evolve a chaplaincy role within cancer care and palliative care. She was one of the first certified chaplains. She served on the NASEM Planning Committee for Improving Access to and Equity of Care for People with Serious Illness in 2019.…
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Palliative Care Chat - University of MD Baltimore
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Trained as a nurse, Dr. Paice is an expert in pain management and oncology care. She has served on national and international pain associations. She has also been an educator and mentor for palliative nurses as an international and national ELNEC faculty. She is a palliative and pain clinician at Northwestern.…
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Palliative Care Chat - University of MD Baltimore
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Trained as physician, Dr. Puchalski worked with Dr. Lynn and Dr. Teno on the SUPPORT Study. She then focused on spirituality to develop a working definiton for the field. She has worked with Dr. Ferrell to educate providers on the importance of spirituality in health care and individuals with serious illness.…
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Palliative Care Chat - University of MD Baltimore
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1 Founders, Leaders and Futurists in Palliative Care: Betty Ferrell, PhD, MA, RN, CHPN, FPCN, FAAN 47:32
Trained as a nurse and focused on research, Dr. Ferrell has led cancer nursing, pain management, and nursing education in end of life care. She helped create the nursing agenda for ensuring nursing has the skills to care for individuals with serious illness in the creation of the ELNEC project. She has mentored and educated nurses internationally as well as written books, and numerous, chapters, and articles. She was co-editor of five editions of the Oxford Textbook of Palliative Nursing.…
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Palliative Care Chat - University of MD Baltimore
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Trained as physician, Dr. Meier was geriatrician at Mt. Sinai who has been a thought leader in palliative care. She has been involved in many aspects of palliative care. She created CAPC and won a MacArthur Award for her work.
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Palliative Care Chat - University of MD Baltimore
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Trained as a social worker, Ms. Atilio has been a leader in social work. She was PDIA scholar and a MayDay Fellow and led the development of the role of social work in pain management. She co-edited the Textbook of Palliative Social Work.
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Palliative Care Chat - University of MD Baltimore
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Trained in nursing Dr. Coyle began her palliative care career in pain control at MSKCC. She has mentored and educated nurses internationally as well as written books, and numerous, chapters, and articles. She was co-editor of the early editions of the Oxford Textbook of Palliative Nursing. She has lectured extensively on pain and palliative care as well as ethical issues for nurses and was a consultant for the New York State Task Force on Life and the Law, Committee on Assisted Suicide and Euthanasia.…
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Palliative Care Chat - University of MD Baltimore
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Trained as a primary care physician who care for older adults. He was medical director of the first hospice residence in Massachusetts, and then became a teacher to medical students about palliative care. He is now retired.
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Palliative Care Chat - University of MD Baltimore
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Trained as an emergency physician, Dr. Byock has been involved with hospice and palliative care since the 1970s. He is a past president of the American Academy of Hospice and Palliative Medicine He led the Robert Wood Johnson Foundation Promoting Excellence in End of Life Care program and the Missoula Demonstration Project. He directs the Center for Human Caring. and served as director for Promoting Excellence in End-of-Life Care, a national grant program of the Robert Wood Johnson Foundation.…
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Palliative Care Chat - University of MD Baltimore
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Trained as a nurse, Dr. Corless has focused her care on hospice and care of patients with HIV/AIDS. She is part of the International Workgroup on Death and Dying and emeritus at the MGH Institute of Health Professions. She serves on the National Academy of Practice’s Policy Committee and on the Finance & Operating Committee of the Council for the Advancement of Nursing Science.…
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Palliative Care Chat - University of MD Baltimore
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1 Founders, Leaders and Futurists in Palliative Care: David Clark, PhD, FAcSS, OBE 1:00:38
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Educated as a sociologist, Dr. Clark has been in the center of hospice and palliative care throughout his career. He is a social scientist and historian. He wrote a definitive biography on Dame Cecily Saunders. He is now emeritus as University of Glasgow.
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Palliative Care Chat - University of MD Baltimore
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1 Founders, Leaders and Futurists in Palliative Care: Charles von Gunten and Frank Ferris 1:00:25
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Trained as a physician, Dr. Von Gunten let one of the first palliative care programs at Northwestern Hospital. He then led the San Diego Hospice and started and international program. He is editor of the Journal of Palliative Medicine. Dr. Ferris trained in Canada and developed home-based palliative care and then worked on the EPEC- O curriculum. He has participated in global development of palliative medicine.…
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