Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Контент предоставлен Labrador Basin Broadcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Labrador Basin Broadcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Daily Deals
broad. 01. - "icebox"
Manage episode 323193097 series 3329368
Контент предоставлен Labrador Basin Broadcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Labrador Basin Broadcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
So it ends, because it has begun. Once the lantern made an apparition, it became apparent...
There is something in between.
14 эпизодов
ПоделитьсяManage episode 323193097 series 3329368
Контент предоставлен Labrador Basin Broadcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Labrador Basin Broadcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
So it ends, because it has begun. Once the lantern made an apparition, it became apparent...
There is something in between.
14 эпизодов
Все серии
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Art is not interesting, because it’s prepared No puedo seguir hablando inglés
Calls that make your name shorter and tactile inspections of my hand
I can’t over extend or not extend I can just extend
Sinceramente no creo que haya algo más gracioso, Que el sonido de alguien corriendo en pantuflas
I see you through swell. Unloyal, warm, slightly away. It's terrifying to see a face within a face.
Dancing like an idiot in the kitchen. Barquito de papel. The smell of Humor 5. The smell of a cloth
Information filled meat... Spinella, spinella, spinella Recalling works wonders around what I want things to be.
You’ll be a prowler, not an adventurer You’ve been given the appliance of uneasiness yet no function… Where’s the fun in that?
I’m honestly still confounded by last Friday’s “events”... Are we gonna have a meeting? I’m part of the chit-chat, but I’m not sure if I can even take a side...
There was something different about it. It was so simple. Not immediately, anyway...
I often wonder what things I can lean into, and which I should avoid.
Besides the obvious, Asking for your calls, comments, and questions... I’m concerned about your bodily recoil to this UHF.
L
Labrador Basin Broadcast
So it ends, because it has begun. Once the lantern made an apparition, it became apparent... There is something in between.
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Daily Deals
Daily Deals
Daily Deals
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