Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Solocast - GUESTS are back this week + a few rants
Manage episode 326613092 series 2883818
Контент предоставлен Alex Nepa. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Alex Nepa или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
We're back with an audio only solocast chatting about the new guest format + my travels and a few rants. A fun episode as always so check it out and enjoy!
49 эпизодов
ПоделитьсяManage episode 326613092 series 2883818
Контент предоставлен Alex Nepa. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Alex Nepa или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
We're back with an audio only solocast chatting about the new guest format + my travels and a few rants. A fun episode as always so check it out and enjoy!
49 эпизодов
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The Alex Nepa Podcast, For DJs & Event Pros
On this podcast episode, I take a very hypothetical look at how I imagine AI will replace DJing as we know it and how it's all about the collection of data.
Back for the first time in months to chat about what I've learned while planning my wedding.
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The Alex Nepa Podcast, For DJs & Event Pros
On this episode I tackle the whys and hows of bars & nightclubs. Why it's crucial to staying relevant, and how to structure contracts and communication to make yourself a valuable partner with the spots you play.
On this week's solocast I discuss some super simple ways to avoid burnout by doing more of what you love and less of what you don't.
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The Alex Nepa Podcast, For DJs & Event Pros
This week I catch up with what's been going on, a rant on makeshift wedding venues & what I love and hate about the DJ Times Expo (DJ X)
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The Alex Nepa Podcast, For DJs & Event Pros
This week I chat about one of the most controlling, too many cooks in the kitchen wedding venues I've ever worked at.
On this solocast I revisit my April 7th podcast and talk more about why couples pay top dollar for talent.
What's in my DJ bag? On this episode I give the rundown on everything from personal care items to cables and adapters.
Today I sit down and chat about record pools. I believe music and curation of music is THE MOST IMPORTANT thing we bring to the table as DJs. Having different music subscription services allows us to curate in ways that are unique to us and create differentiation from the DJ thsat just subscribes to one pool and one pool only. Pool reviews include Promo Only, Direct Music Service, Club Killers, DJ City, Beatsource, Heavy Hits, Live DJ Service, Headliner Music Club & more!…
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The Alex Nepa Podcast, For DJs & Event Pros
1 Glenn Roush & his journey to the top of the DJ food chain 1:57:19
1:57:19 
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяWe're back with guests and we've got a great one this week, Glenn Roush. Glenn comes to us from his backyard in Dallas, TX and shares a lot of the philosophies and paths that have lead to his success. From the official mascot for the Minnesota Timberwolves to running one of the most successful DJ & event production companies in the United States. We were sipping on some beverages so it's a fun one. Tune in and enjoy! Follow Glenn at on Instagram at @glennroush…
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The Alex Nepa Podcast, For DJs & Event Pros
We're back with an audio only solocast chatting about the new guest format + my travels and a few rants. A fun episode as always so check it out and enjoy!
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The Alex Nepa Podcast, For DJs & Event Pros
We're back with video on Spotify and YouTube! Today I talk a little bit about the future of the show and share when weddings really started to click for me and how I turned being a club DJ into a benefit and not a negative when it comes to weddings.
Join me as I talk about the stresses of how I run Sips & Ish, whether I feel it's worth it & strategic quitting. On this podcast, I reference my good friend's now-defunct podcast, Happy Valley Hustle. I highly recommend listening to his final episode which talks a lot more about strategic quitting. https://www.buzzsprout.com/144191/9725518-final-episode-reflections-a-framework-for-strategic-quitting…
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The Alex Nepa Podcast, For DJs & Event Pros
Back today with a quick rant about the ONE THING every DJ needs when looking for work, no exceptions.
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The Alex Nepa Podcast, For DJs & Event Pros
1 Sips & Ish Meets the Drew & Fuse Show 2:11:05
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяThis week's podcast is the recording of myself as a guest on The Drew and Fuse Show. I had a great time drinking and hanging with Dave & Drew, so tune in and enjoy! For the full experience visit drewandfuseshow.com and check out their YouTube for the full video.
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