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Контент предоставлен Lisa Lamont. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Lisa Lamont или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
How to Create a Professional Podcast in 8 Days or Less!
Manage episode 336379821 series 3098127
Контент предоставлен Lisa Lamont. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Lisa Lamont или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Podcast Influencer Joseph Blackman shares his best tips, tools, and techniques to launch your podcast!
Learn more about Joseph at: Website: https://www.podproducer.biz/ email: joseph@podproducer.biz
9 эпизодов
Manage episode 336379821 series 3098127
Контент предоставлен Lisa Lamont. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Lisa Lamont или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Podcast Influencer Joseph Blackman shares his best tips, tools, and techniques to launch your podcast!
Learn more about Joseph at: Website: https://www.podproducer.biz/ email: joseph@podproducer.biz
9 эпизодов
Все серии
×Podcast Influencer Joseph Blackman shares his best tips, tools, and techniques to launch your podcast! Learn more about Joseph at: Website: https://www.podproducer.biz / email: joseph@podproducer.biz
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The Lisa Lamont Show

If your dream is to be on stage to talk or hold workshops in the corporate arena, you will want to listen in! Since 2006 Brand & Marketing expert, Natasha Clawson has been helping professional women be visible and show up as a leader in their field! We also talk about the power of marketing on LinkedIn. You don't want to miss out! https://www.aspireenco.com/ You can also connect with Natasha on LinkedIn: https://www.linkedin.com/in/nclawson/…
Meet Author | Leadership & Belief Coach | Healthy Lifestyle Advocate | Mom | Wife | Real Estate Expert Romi Hancock who talks about her new book, "She Believed She Could & She Did" and how she overcame an abusive past. Romi believes that shame is what holds us powerless and her book shows you how to reclaim your power today! www.romihancock.com Click on her link and order your signed copy today!…
As a long-time consultant and coach for individuals and businesses, Sandra Clark is committed to helping people look great on LinkedIn and for small businesses to represent themselves in a way that results in business. Her clients to feel comfortable with social media and what it can do for them! Learn more: www.linkedinmentoring.com…
Jennifer Shaw has been in the health and wellness industry for over 15 years, she is a doctor of physical therapy, a sought after expert in anatomy and injury prevention as a yoga instructor and a featured keynote speaker for a billion dollar international health and wellness! She shares valuable tips for stress management and women's wellness. Learn more by visiting her site: www.naturalwellness.tips or schedule a time with Jennifer by heading to www.bit.ly/15NWT…
Meet Melissa Heisler who wrote "From Type A to Type Me"! Melissa has worked many years in marketing in Corporate America and found it was making her sick. She talks about her move from South Dakota to Cabo San Lucas where her and her husband are living their dream life. Are you feeling sick about working your 9-5 job or stuck as an entrepreneur? You don't want to miss this show! Learn more about Melissa at: www.ItsMyLifeInc.com.…
Ditch Your Elevator Pitch with speaking and sales coach Jane M Powers!!! Learn more: www.janempowers.com Speak To Profit starts March 11 http://www.speaktoprofit.com/
💥 Joe Apfelbaum is the CEO of Ajax Union, A B2B Digital Marketing Agency Located in Brooklyn, NY. 💥💥Ajax Union’s focus is B2B digital marketing strategy. http://www.JoeApfelbaum.com
Time management doesn't have to be stressful. Lynda Sunshine West is the CEO of Living Live TV and she shares tips to help on todays show! Learn more about Lynda: Website www.livinglive.tv Facebook www.fb.com/livinglive.tv Instagram www.instagram.com/livinglive.tv Twitter https://twitter.com/lyndamwest Linked In www.linkedin.com/in/lyndamwest You Tube livinglive.tv/youtube…
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