The Jeans Analogy
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"When you market to everyone, you sell to no one." -Jane Newman
Having difficulty finding your niche in network marketing?
Are you looking for the perfect target market?
It is very important to understand that not everyone is your target market. As we work out who we want to market to, we sell more, but it also makes space for everyone.
Join me in this episode as I reveal why targeting everyone as a prospect doesn't work in network marketing. Here I will share the jeans analogy to demonstrate that there is a benefit to not being able to market to everyone, as well as the importance of going to your niche and determining who your target market is.
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