A Rebrand Case Study In Four Parts: Transforming Brand Identity Part II

Human-Centered Innovation

#Tech #MBA #Entrepreneur #Business #Kristine Merz #Lisa Marceau

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

2 года назад 37:26

MP3•Главная эпизода

In our previous episode, Kristine Merz and Lisa Marceau talked about their first meeting during the rebrand of NERI in 2004. Today, they continue their deep dive into what a company needs to do for a successful rebranding. They talk about how a human-centered approach can help create the fit and help the new brand identity resonate with people. They also discuss the importance of considering your employees’ perspectives so that they are champions of the rebrand. Join this second of a two-part episode on brand identity and transformation.

For more information about JKAM Investments, visit jkaminvestments.com

21 эпизодов

A Rebrand Case Study In Four Parts: Transforming Brand Identity Part II

Human-Centered Innovation

published 2 года назад

MP3•Главная эпизода

For more information about JKAM Investments, visit jkaminvestments.com

21 эпизодов

#Tech #MBA #Entrepreneur #Business #Kristine Merz #Lisa Marceau

Все серии

1
The Big Merge: Navigating The Complexities Of Multi-Company Mergers With Juli Leonard – Part 1 23:56

1 year назад23:56

23:56

We’ve heard a lot of discussions on the impact of mergers and acquisitions but the vast majority of those would involve two companies. What happens when in a really big merge – one that involves, say, four or 10 companies? Save yourself the strain of imagining what the impact would be as Lisa Marceau and Kristine Merz bring in Juli Leonard to share her expertise on this matter. In this two-part conversation, Juli discusses everything that goes into such big mergers. This episode is part one, and we get to hear about things like the importance of a well-defined integration plan, the role of leadership in navigating the complexities of merging distinct organizational cultures, and the significance of transparent and effective communication. They also touch on crucial factors such as training and development, feedback mechanisms, and the art of balancing diverse audience needs while staying true to a core message. Tune in for more! For more information, visit: https://chocolateandpeanutbutter.com/…

1
The Big Merge: Navigating The Complexities Of Multi-Company Mergers With Juli Leonard – Part 2 20:27

1 year назад20:27

20:27

This is Part 2 of Lisa and Kristine’s conversation with Juli Leonard on multi-company mergers. In Part 1 we heard about importance of a well-defined integration plan, the role of leadership in navigating the complexities of merging distinct organizational cultures, and the significance of transparent and effective communication. This time, we get into the nitty-gritty of culture and values issues related to these big merges. We explore the impact of culture on employee morale, talent retention, customer experience, operational synergies, and decision-making, and the potential for innovation in the post-merger landscape. Tune in!…

1
Internal And External Communication - Communicating The Change Of One Brand Going Away. How The Two Become One. 29:15

2 years назад29:15

29:15

Undergoing a brand change is a complicated and tedious process. Without proper internal and external communication, everything will become messy and people with be left in the dark. Lisa Marceau and Kristine Merz discuss how to secure M&A success by clearly communicating every significant change within a brand and how they impact an organization's culture. The two talk about the dangers of keeping back channels and why everyone should be on the same page no matter how beautiful or chaotic the situation. Lisa and Kristine also explain how to match your communication depending on your target audience and make your brand change easy to digest when holding trade shows. For more information, visit: https://chocolateandpeanutbutter.com/ For more information about JKAM Investments, visit jkaminvestments.com…

1
Using Competition To Start To Define Your Brand Strategy In A Merger 21:27

2 years назад21:27

21:27

A brand strategy often begins with designing the logo or determining the target audience. But sometimes, it is a good idea to use competition as a starting point. Lisa Marceau and Kristine Merz discuss how to look into other businesses within your chosen niche to develop a strong brand identity. They break down strategies in choosing the right business colors and establishing a strong personality that will appeal to people's emotions. Lisa and Kristine also explain how deeply understanding your brand can lead to a fruitful collaboration with a professional designer should you hire one. For more information, visit: https://chocolateandpeanutbutter.com/ For more information about JKAM Investments, visit jkaminvestments.com…

1
A Human-Centered Approach To Redefining Services In A Merger 24:47

2 years назад24:47

24:47

When companies merge in the acquisition process, it is more than just two entities coming together. These companies carry with them the people in that transition, and often, the people aspect gets overlooked. In this episode, Lisa Marceau and Kristine Merz call for a human-centered approach to redefining services in a merger. They talk about how leaders should keep in mind their employees as they overcome changes in culture, sharing the card-sorting method to help them define and identify their services better. So join this conversation and learn the opportunities you can grab from building a human-centered mindset as you go through a big organizational change. For more information, visit: https://chocolateandpeanutbutter.com/ For more information about JKAM Investments, visit jkaminvestments.com…

1
Two Brands Become One 28:01

2 years назад28:01

28:01

Starting a brand requires a strategy and clarity, but when two brands become one, it is essential to think about rebranding because it creates an impact on both companies. Lisa Marceau and Kristine Merz discuss how rebranding works out during mergers and acquisitions. When merging two companies, it is essential for employees to understand and be clear about their expertise and perspective. Lisa and Kristine also explain that companies need great employees, so they must hold onto the ones they have because, in this transition point, employees must also empower themselves to figure out how they’re going to fit, while leaders must learn to communicate the opportunities to advancements. To understand the underlying guidelines in making two brands become one, tune in now on Human-Centered Innovation! For more information, visit: https://chocolateandpeanutbutter.com/ For more information about JKAM Investments, visit jkaminvestments.com…

1
Establishing Organizational Clarity Will Magnify Your Brand 22:25

2 years назад22:25

22:25

Company values. Mission and vision. Competitive strategy. Brand challenges. These are all familiar terms to employees, employers, and anyone involved in organizations. But how deep really is your comprehension of these terms? Do we understand their value to the company? Do we actually know “why” our companies do what it does? In today’s episode, we have an in-depth discussion about the importance of establishing organizational clarity and how it actually puts value in the company itself. Join us in learning how to uncover the deeper “whys” of a brand and ultimately magnify your brand’s value! For more information, visit: https://chocolateandpeanutbutter.com/ For more information about JKAM Investments, visit jkaminvestments.com…

1
A Rebrand Case Study In Four Parts: Exploring New Markets Part II 25:26

2 years назад25:26

25:26

Rebranding is a marketing strategy that is important in any business. Continuing the previous episode’s discussion, Lisa Marceau and Kristine Merz dive into the process of creating the NERI rebrand and citing the importance of different factors such as strategy, communication, and addressing issues to develop a successful rebrand. They also highlight how the significance of helping your client understand the reason for the changes is mainly because the market is also changing. For more information about JKAM Investments, visit jkaminvestments.com…

1
A Rebrand Case Study In Four Parts: Exploring New Markets Part I 24:02

2 years назад24:02

24:02

It’s normal to shift your focus and rebrand as a company - in fact, it’s often necessary for growth over time. Many big companies like Dropbox or Uber underwent rebranding. Whether it was a fresh change in their design and color scheme to be current, or a change in vision for the organization, rebranding has done wonders for these companies. However, if rebranding goes wrong, it could do more harm to your company than good. Join your hosts, Lisa Marceau and Kristine Merz as they talk about the second rebranding of NERI, and how human-centered innovation helped drive the process to avoid common pitfalls . For more information about JKAM Investments, visit jkaminvestments.com…

1
A Rebrand Case Study In Four Parts: Transforming Brand Identity Part II 37:26

2 years назад37:26

37:26

1
A Rebrand Case Study In Four Parts: Transforming Brand Identity Part I 29:37

2 years назад29:37

29:37

Rebranding and evolving a brand identity to something new isn’t an easy task. Lisa Marceau and Kristine Merz talk about their first meeting during the rebranding of the New England Research Institutes (NERI). They discuss their first encounter and how they learned to ask the hard questions that need to be asked during rebranding. They talk about how rebranding affects the people who sustain a company and what leaders need to understand about these sentiments. They then share their insights on how a human-centered approach can make the rebranding process easier and how it meshes with design. All of these are in the first of a two-part series. For more information about JKAM Investments, visit jkaminvestments.com…

1
The Human In Human-Centered Research And Brand Strategy 25:52

2 years назад25:52

25:52

People need to find the "human" in human-centered research. They are so focused on the "doing" part of their hypothesis that they forget about the participant. Let them participate more. Listen to your audience to find out what barriers they may have. Join Lisa Marceau and Kristine Merz as they talk about the human side of clinical trials. Learn how to bring things down to a study level of branding. Become more human-centric today! For more information about JKAM Investments, visit jkaminvestments.com…

1
Understanding Brand Identity Through Organizational Clarity 20:06

3 years назад20:06

20:06

Building your brand identity can be a difficult task. Maybe it’s time to consider taking a human-centered approach towards your brand identity? Lisa Marceau and Kristine Merz discuss their approach towards building brand identity and what you need to consider when taking the human-centered approach. They also discuss the need for organizational clarity, core values and culture, and their impact on brand identity. For more information about JKAM Investments, visit jkaminvestments.com…

1
Finding Your Chocolate And Peanut Butter 12:21

3 years назад12:21

12:21

An approach to problem-solving that involves the human perspective in all steps of the process, human-centered innovation is steadily gaining traction in the work environment. But how do you achieve it? Lisa Marceau and Kristine Merz both agree it’s through research and design. Picking up from the last episode’s discussion about the importance of research, Lisa and Kristine turn their conversation to their definition of research and dig into the concept a little more deeply. They also tackle the importance of design as part of the research process and how combining research and design lets you innovate in more impactful ways than you've ever imagined. For more information about JKAM Investments, visit jkaminvestments.com…

1
The Importance Of Knowing Where You’re Going 14:47

3 years назад14:47