Living together in a group is a strategy many animals use to survive and thrive. And a big part of what makes that living situation successful is listening. In this episode, we explore the collaborative world of the naked mole-rat. Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter . Operation frog sound! Send us your frog sounds for an upcoming episode. We want you to go out, listen for frogs and toads, and record them. Just find someone croaking, and hit record on your phone. It doesn’t matter if there’s background noise. It doesn’t even matter if you’re not sure whether or not you’re hearing an amphibian—if you think you are, we would love to get a recording from you. Please also say your name and where you are in the world, and then email the recording to us at outreach@thresholdpodcast.org…
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Episode 16: Trent Innes – Xero (part two)
Manage episode 344109880 series 3161040
Контент предоставлен Ben Ice. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Ben Ice или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Is marketing bland? How do you stand out and create stories that work with your customers? Dave and Trent chat: Rapha cycling; what successful companies do today; trust; values; how has Dave's career shaped his views of business and marketing?; three things to focus on for day one to get culture and growth right; gender diversity; Australia's tax structure and how it fosters (or doesn't foster) a great start-up ecosystem; content and comms in new global markets; the time capsule: marketing in five years, Xero in five years, Dave in five years.
See omnystudio.com/listener for privacy information.
24 эпизодов
ПоделитьсяManage episode 344109880 series 3161040
Контент предоставлен Ben Ice. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Ben Ice или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Is marketing bland? How do you stand out and create stories that work with your customers? Dave and Trent chat: Rapha cycling; what successful companies do today; trust; values; how has Dave's career shaped his views of business and marketing?; three things to focus on for day one to get culture and growth right; gender diversity; Australia's tax structure and how it fosters (or doesn't foster) a great start-up ecosystem; content and comms in new global markets; the time capsule: marketing in five years, Xero in five years, Dave in five years.
See omnystudio.com/listener for privacy information.
24 эпизодов
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Today, Jasmine Giuliani, Editor of Marketing Mag and Content Brains, talks to Michael Ziviani, Founder & CEO at Precise Value. Michael has over 25 years experience in business and marketing strategy and data analytics. He is also an Adjunct MBA Analytics Lecturer at the Business School, University of Technology (UTS), Sydney. Click here to find out more about Precise Value MarCast is produced by Joanne Davies, Head of Content Brains and Publisher of Marketing Mag and Jasmine Giuliani, Editor Content Brains and Marketing Mag. Content Brains can assist you with all of your content needs visit us here . Other links: Marketing Mag See omnystudio.com/listener for privacy information.…
Engineer turned marketer. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019: Fascination with how things work; Akshay's education and background; Akshay's tech obsession; re-learning marketing in new roles; combining business acumen with love for marketing; marketing and sales relationship; revenue driver versus cost centre; acquisition marketing; working with the brand team; personal branding; technologies integral to the marketing role; measuring ROI; what it means to be a Future Leader; personal values around business and leadership. This chat was part of Marketing Mag 's content partnership with the Australian Marketing Institute . See omnystudio.com/listener for privacy information.…
Growth hacker marketing. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019. Dave and Akshay chat: future leaders; defining marketing; marketing evolution; building brands; purpose; growth hacker marketing; omnichannel marketing; mass marketing; AI and optimised targeting; how marketers must learn traditional marketing and martech; tech partners; video marketing; marketing over different Optus categories; marketing's linked to product development; the brand evolution of Optus; six questions in 60 seconds. This chat was part of Marketing Mag 's content partnership with the Australian Marketing Institute . Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners. See omnystudio.com/listener for privacy information.…
A better value proposition for your brand: how to find it and what to do with it. Dave and Ric chat: What is marketing? Colouring in department? Feel good team? Fuzzy stuff? Communication; Reaching an audience; Selling a product; How a CMO orchestrates different areas to drive the machine; The customer focus; Customer obsession; Has marketing done a bad job of demonstrating its role and value? Brands that take marketing seriously; The AMI; The CPM accreditation; Marketing's new fiscal focus; The tsunami of martech solutions; Qantas; Unique customer value propositions; Ric's book Marketing With Purpose. This chat was part of Marketing Mag 's content partnership with the Australian Marketing Institute . Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners. See omnystudio.com/listener for privacy information.…
Taking a wealth of experience to a new marketing role. Ric Navarro, VP of marketing and business development at Nucleus Network and winner of the Australian Marketing Institute's CPM of the Year Award in 2019. Dave and Ric chat: Can authors make great marketers? Ric's Role at Nucleus Network; Applying a career's skill in a new role; The first 60-90 days; The discovery phase of getting to know an audience; Unusual insights; Technology and automation; Changing industries and verticals. This chat was part of Marketing Mag 's content partnership with the Australian Marketing Institute . Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners. See omnystudio.com/listener for privacy information.…
The world and future of marketing skills and education. Ben and Fabian chat: early career in consulting, sales and business; working in the UK and Ireland; finding his mentor; learning PR and media strategies; the move into education marketing; moving to the US, understanding data and marketing trends; returning to Australia; joining Monash; skills from his past that he uses today; selling strategic direction; have marketers been undervalued? Equipping people to tell the brand's story; loving data; Monash's transparency model; the current world of education and skills; different ways of delivering educational experience; the challenges of distilling Monash's brand message; what Fabian looks for in marketing hires; marketing skills for the future; automation; how Fabian keeps up to date with skills, trends, networking and issues; the future of CMOs; Crystal Ball: Monash University in five years' time, Fabian in five years' time; marketing in five years' time. MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' ' DNA of a Marketing Director ' report. This chat was part of Marketing Mag 's content partnership with the Australian Marketing Institute . Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners. See omnystudio.com/listener for privacy information.…
AMI CMO of the Year 2019, Fabian Marrone, Monash University CMO on storytelling, academics as influencers and more. Ben and Fabian chat: Moving beyond marketing and advertising to storytelling; Structure of marketing comms; Monash as a global brand; The ‘Change It’ campaign and its global application; Current world issues and telling the stories of Monash academics and what they’re achieving with research; Fabian’s role in Monash’s leadership structure; Breaking down Monash’s 84 different audience segments; Empowering Monash personnel with the freedom to tell the Monash brand story; How Monash understands its target audience with data; What people look for in education today; The modern experience of higher education learning; Gen Z and Monash’s value proposition; Storytelling in different ways on different media; Talking about TikTok; Academics as influencers; The ‘A Future Without Change’ campaign; Content marketing and variety. Six in 60. This chat was part of Marketing Mag 's content partnership with the Australian Marketing Institute . Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners. MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' ' DNA of a Marketing Director ' report. See omnystudio.com/listener for privacy information.…
Welcome to the debut episode of our new show: Break-fest Live! We’ve partnered with Melbourne agency Pretty Neat to hold a series of events throughout the year exploring unorthodoxy in attention – because sometimes the best marketing doesn’t come from marketers. This episode, Pretty Neat managing director Warren Davies and Marketing Mag assistant editor Josh Loh interview the founders of Assembly Four : Eliza Sorenson and Lola Hunt. Eliza and Lola explore their mission to build technology platforms for sex workers. We learn about the digital and systemic hurdles legal sex workers still battle in Australia; how SESTA and FOSTA legislation in the US is impacted sex workers around the world; why Assembly Four had to get an Estonian e-residency to operate in Australia; trends in traditional social media cracking down on raunchy content; and much more. This episode of Break-fest Live was recorded in Melbourne on 25 October 2019 at Break-fest #05. See omnystudio.com/listener for privacy information.…
Is marketing bland? How do you stand out and create stories that work with your customers? Dave and Trent chat: Rapha cycling; what successful companies do today; trust; values; how has Dave's career shaped his views of business and marketing?; three things to focus on for day one to get culture and growth right; gender diversity; Australia's tax structure and how it fosters (or doesn't foster) a great start-up ecosystem; content and comms in new global markets; the time capsule: marketing in five years, Xero in five years, Dave in five years. See omnystudio.com/listener for privacy information.…
An episode with a difference. MarCast speaks with Trent Innes, managing director Australia and Asia at Xero. Dave and Trent chat: Expansion from a NZ startup; perspectives on marketing from an MD; how a high-growth company uses marketing; reflections on six years of growth; marketing budgets; social media and business growth; weaving Xero's story and customer engagement; localising for global markets; managing a high-growth company; things that scale over time (purpose, values and behaviour); the 'beautiful business' brand; making accounting fun for small businesses; empowering your people; the 'moving a market' mentality; six questions in 60 seconds. MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' ' DNA of a Marketing Director ' report. See omnystudio.com/listener for privacy information.…
Marketing speak in the business world. Part two of Marketing Editor Ben Ice's chat with Sholto Douglas-Home, Global CMO at Hays Recruitment. Ben and Sholto discuss: Where Sholto gets his overarching marketing philosophy; Why he makes the effort to never use marketing speak when explaining things to non-marketers; Why nothing in business is ever as bad – or as good – as it first seems; The changing role of the CMO; Why some brands are moving away from the CMO role altogether; The golden era of marketing; Content marketing; Sholto's hiring methodology; The Role of that automation and technology play; A look into the future: Marketing in five years time; Hays in five years time; Sholto in five years time. MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' ' DNA of a Marketing Director ' report. See omnystudio.com/listener for privacy information.…
Find and engage – the art and science of recruitment marketing. Marketing editor Ben Ice speaks with Sholto Douglas-Home, global CMO at Hays . Ben and Sholto discuss: Sholto's role in the C-Suite at Hays, Sholto's approach to marketing, managing a global brand, bringing gravitas to the Hays tone of voice, representing marketing on the executive board, distilling Hays' purpose, how Hays uses data to get ahead of the competition, the Hays 'approachability index' explained, communicating marketing to non-marketers, Sholto's career background in agencies, six questions in 60 seconds. MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' ' DNA of a Marketing Director ' report. See omnystudio.com/listener for privacy information.…
Marketing at start-ups with a PR & comms background. Dave and Sarah chat: Is marketing a department or a mindset?; Sarah's career background and experience of moving from PR and comms in automotive, to the dynamic Thankyou start-up; Marketing leadership; Lessons for young marketers: is there an advantage to having a background in corporate?; The importance of always learning, from everyone and everything; Marketing insights and Sarah's overarching marketing principles; How marketing is changing; Tech in the world of marketing; Is Thankyou the next Virgin? Will we see Thankyou airlines?; Marketing in five years; Thankyou in five years; Sarah in five years. MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' ' DNA of a Marketing Director ' report. See omnystudio.com/listener for privacy information.…
Naivety in marketing, social movements and the tension between brand and product. Head brand and marketing strategist at Thankyou, Sarah Prescott. Dave and Sarah chat: brand origins; challenges of launching; 7-11 campaign; turning social followers into social movements; the massive challenge to get stocked at Coles and Woolworths; optimism, ambition, naivety, taking risks; consumers who want to make a difference; social enterprise; growing a marketing team from scratch; the tension between brand and product; what marketing skills is Thankyou looking for? Six in 60. MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' ' DNA of a Marketing Director ' report. See omnystudio.com/listener for privacy information.…
A marketing playbook? Dave and Amanda chat wine; transferring marketing skills across product segments; transferable strategies; marketing playbook; listening and research; synergies and brand evolution; B2C versus B2B; lessons for young marketers; early career lessons; windscreen time; partnerships, vendors, agencies; technology's role in marketing; thoughts on trends; authenticity; AI, automation and marketing jobs; crystal ball; what marketing looks like in five years; Nufarm in five years; Amanda in five years. MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' ' DNA of a Marketing Director ' report. See omnystudio.com/listener for privacy information.…
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