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#415 - Lewis Rothkopf gets REAL about how to maximize their use of first-party data and drive greater impact from their marketing
Manage episode 344671461 series 1051530
Контент предоставлен Travis Huff and Travis "2TALLIN' Huff. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Travis Huff and Travis "2TALLIN' Huff или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Having led global businesses and revenue lines at the world's foremost marketing, ad tech and media companies, Lewis joins Martin as its president with more than 20 years experience in digital media. Prior to joining Martin, he was responsible for managing a leading demand side platform's global inventory supply chain, as well as that company's mobile, video and advanced TV, streaming audio, digital out of home (DOOH), social and emerging channels businesses. Before that, he led sales/revenue, business development, marketing and other functional areas at companies including ad tech platform Polymorph (acquired by Walmart), Millennial Media (acquired by Verizon), BrightRoll (acquired by Yahoo/Verizon), Lightningcast (acquired by AOL), and DoubleClick (acquired by Google.)
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Manage episode 344671461 series 1051530
Контент предоставлен Travis Huff and Travis "2TALLIN' Huff. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Travis Huff and Travis "2TALLIN' Huff или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Having led global businesses and revenue lines at the world's foremost marketing, ad tech and media companies, Lewis joins Martin as its president with more than 20 years experience in digital media. Prior to joining Martin, he was responsible for managing a leading demand side platform's global inventory supply chain, as well as that company's mobile, video and advanced TV, streaming audio, digital out of home (DOOH), social and emerging channels businesses. Before that, he led sales/revenue, business development, marketing and other functional areas at companies including ad tech platform Polymorph (acquired by Walmart), Millennial Media (acquired by Verizon), BrightRoll (acquired by Yahoo/Verizon), Lightningcast (acquired by AOL), and DoubleClick (acquired by Google.)
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Похожие на Be Real Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
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