The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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It's Always Media Thursday with special guest Cate Murden, Founder and CEO of PUSH Mind and Body
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In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Katie Ingram , Director of Advertising Week Europe . A relatively new appointment to the role, Katie brings with her a wealth of experience across out-of-home, publishing, and industry events, having worked at companies such as CBS Outdoor, Outsmart, and the Evening Standard. With Advertising Week Europe 2025 , for which NDA is a media partner, fast approaching, Katie discusses how the event has evolved over the years, what it represents today, and why it remains one of the most significant gatherings in the industry calendar. In a wide-ranging conversation, Katie reflects on the power of storytelling and celebrity in advertising. She also discusses the Future is Female Awards, taking part at Advertising Week itself for the first time year, an initiative designed to champion exceptional women making a difference in the industry. Beyond Advertising Week, Katie talks about her personal passion for advocacy around baby loss awareness, and how marketing and communications can play a critical role in driving conversations around difficult but important social issues. With optimism for the industry’s future, Katie sees creativity, innovation, and community as the driving forces behind the industry's growth this year.…
In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Christian Muche, founder of Possible , one of the industry’s fastest-growing events. Muche, who also co-founded DMEXCO, shares insights into the rapid evolution of Possible, its recent acquisition by Hive Group, and its ambitions to become the Davos of the marketing world. The Rise of Possible Launched in 2023, Possible has quickly carved out a niche in the global marketing calendar. Its acquisition by Hive Group within a year of inception underscores its significance. Muche explains that the event was designed to fill a gap in the US and beyond, bringing together senior marketers, tech companies, and business leaders in a format that blends high-level networking, education, and industry-shaping discussions. Miami as a Strategic Hub Set in Miami Beach, Possible takes advantage of its location to connect with the growing Latin American market while offering a compelling alternative to events like Cannes Lions. With a focus on creating a high-value experience, Muche highlights the importance of face-to-face interactions, structured networking, and curated discussions that drive tangible business outcomes. What to expect in 2024 The upcoming show will feature an impressive line-up of C-suite speakers, including CMOs from Visa and Lego, as well as tech industry leaders and cultural influencers. Unlike traditional celebrity keynote slots, Muche emphasises that Possible prioritises speakers who can offer genuine marketing insights, ensuring relevance to attendees.…
1 It's Always Media Thursday: A triumphant 2025 return, agency outlook, and the industry event landscape 31:44
It's Always Media Thursday, NDA's regular podcast taking an irreverent look at the digital media and marketing industry, is back for 2025. Hosted by NDA Editor Justin Pearse and Publisher Andy Oakes, It's Always Media Thursday takes a sideways look at a week in digital media. In this week's welcome-back episode, we discuss how industry event speaking needs a dose of authenticity, reflect on Omar Oakes' recent column on network agencies and the continued rise of the indies, sustainable media, Cannes Lions, Possible, and our own plans for Cannes. And we debut a new feature, Challenge Andy, set to replace 2024's popular What's on the Desk segment.…
Sharon Palmer’s digital career spans over two decades. Currently Client Success Director at digital agency Idhl, she was key in the agency’s integration of nine businesses and eight separate brands into Idhl. She spent 27 years at McCann, starting as an exec, working up to MD, setting up the agency’s digital operations as digital marketing was born. In a wide-ranging and honest interview she discusses what it takes to get to the top in the digital industry, the personal characteristics that helped on this journey, her biggest mistakes and what they taught her, and her advice for anyone starting in the industry who wants to emulate her success. And what lessons for company culture she learned from the colossal job of integrating so many brands into the unified mission of CEO Ben Wood. It’s a fascinating story of how such integration can bring huge benefits for both clients and the agency’s people.…
1 Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Taptap Digital) 38:05
In this special episode of the NDA Meets podcast, in association with Hivestack by Perion, NDA Editor Justin Pearse is joined by Inés Armendáriz, International Sales Director, and Nigel Clarkson, Global Chief Revenue Officer at Taptap Digital. They discuss how programmatic has transformed out-of-home into a key part of an omnichannel strategy, the challenges this presents, the lessons that have been learnt from the online world, the opportunity for advertisers to leverage real-time marketing, and much more!…
The Out of Home (OOH) advertising industry is evolving rapidly, driven by digitisation, growing scale across the globe, and the advanced targeting and measurement capabilities of programmatic media. In this time of change, how can the industry best deliver on the promise of programmatic OOH? In this special podcast, NDA Editor Justin Pearse is joined by OOH experts Lee Cutter, VP, UK & Emerging Markets, Hivestack, and Shanil Chande, Commercial & Partnerships Director, UK & International at Hawk. Topics discussed in this in-depth conversation include the new opportunities for advertisers that digital out of home (DOOH) creates, how programmatic DOOH can boost the performance of your other media investments and how some of the world’s biggest brands are making the most of outdoor advertising.…
NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Peter Rowe, Head of Media at NatWest Group. On moving from procurement to marketing: In procurement, I looked at inputs, such as how many agencies you need, and at outputs but also outcomes And procurement teams have output targets where marketing has outcomes, so they're not always aligned. Outcomes are what got me excited, hence the move into media." On media fragmentation. "You can’t do it on your own, you need brilliant people around you. Communication is critical here to mange the complexity You need to operate a very simple model in a complex situation. Essentially you need to make sure we are backing the things we know work well, that we can measure it all and optimise it At that point was know we’re mature enough to add to that mix." On telling a consistent brand story; "The thing that’s challenging about consistency is scale and pace. In media we need to make sure that when the customer sees something from us that it’s relevant to them on any channel." Agency relationships: A one team culture if what work, when everyone’s working to the same outcomes. Relationships used to be transactional and binary but now we need a multiple of expertise from multiple sources. The relationship is now more flexible. On search marketing: "Search is not a media channel but a behaviour and it tells you that the way people’s behaviour changes as they go from platform to platform."…
n the latest in our NDA Meets podcast, Editor Justin Pearse sits down with James Hill, Chief Commercial Officer, Exte. With an industry career spanning twenty years, James is two months into the new job, with responsibility of driving growth in new markets as the Spanish-born adtech company embarks on ambitious global expansion. The conversation covers subjects including: how Exte is planning to solve the disconnect between media, technology and creativity in digital advertising; the role of AI-enhanced contextual targeting; the fragmentation of CTV advertising and its solution; innovation in ad formats; and the challenges and opportunities of cookieless advertising. "With contextual 2.0, if you can provide macro targeting at scale - we read 4 million URLs every day - we can understand the exact sentiment of that content, build a sophisticated targeting model and then overlay that with attention-grabbing formats and guaranteed KPIs, you have a very compelling proposition for a world post cookie."…
In the latest NDA Meets podcast, NDA Editor Justin Pearse sat down in Cannes with David Winstone, Trading Director UK, Channel Factory to discuss the future of the digital advertising industry. Topics covered included contextual alignment and how Channel Factory is helping brands align with the right content and using context as a proxy for performance. “Context is one of the main strategies in preparing for a post-cookie world,” he says. We’re looking at signals like geo and IDs and working with partners like Comscore which provides us with predictive audiences. What surprises clients most is the granularity we can go into with context to let you really hone in on the audience you are after.” Other areas of discussion included how to deal with issues of mis-attribution in CTV advertising, how AI is helping to close the loop between ad delivery, context and creative, sustainability in digital media, attention and more. “Attention is a leveller as it’s the closest we’ve been able to get to a real-world measure of if people actually are watching ads, and it’s a much better predictor of brand uplift. We’re now starting to trade campaigns based on attention sessions.”…
1 NDA Meets: Kumar Amrendra, Head of Digital Marketing, Sky & Elizabeth Brennan, Manager Advertising, Permutive 34:00
At the year's Cannes Lions Festival, NDA Editor Justin Pearse sat down with Kumar Amrendra, Head of Digital Marketing, Planning & Data Science, Sky and Elizabeth Brennan, Manager Advertising, Permutive. In a wide-ranging discussion, we examine the stage of the nation for brands today as they prepare for a world post cookie.…
In the second of our special ‘An Audience With’ podcasts from Canne 2024, NDA editor sits down to chat with Sir Martin Sorrell, Co-Founder and Executive Chairman of S4 Capital. One of the ad industry’s biggest names, Sorrell shares his thoughts on how Cannes has changed over the past two decades, considers whether brands are ready for a first-party future and offers his take on the current marketplace. (“Digital keeps expanding, linear keeps contracting.”)…
In the first of our special 'An Audience With' podcasts from Cannes 2024, NDA editor Justin Pearse speaks with Terence 'Terry' Kawaja, founder and CEO of LUMA Partners. One of the most influential people in the industry, Kawaja tells why he still loves Cannes, explains why M&A activity is back with a bang and describes how ad industry has been been transformed from an art to a science...…
In this episode of the NDA Meets podcast, New Digital Age Editor Justin Pearse sits down with Theo Theodorou, UK Managing Director at Microsoft Advertising, to discuss the topic of digital transformation. Theodorou, in his second stint at the tech giant, talks about the role of AI in the new era of digital transformation, how the technology is impacting the different stakeholders within the advertising ecosystem, and how Microsoft is empowering businesses through Copilot. Based on his more than two decades of experience, he also shares advice on how people within the industry can best navigate the rapidly changing world.…
In the latest episode of the NDA Meets podcast, NDA Editor Justin Pearse is joined in the studio by Hannah Walker, Head of Mid Market UK at Reddit. Reddit has been bolstering its advertising business in recent months to make the platform more attractive and effective for brands to communicate with its highly-engaged and passionate audience. Walker, previously at Snap, discusses how she is driving that ambition for mid-market brands,the power of community,and how Reddit is countering misplaced views of Reddit and its community. And she offers tips and advice for how brands can achieve success on the platform.…
In the latest It's Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes are back for another irreverent take on a a week in the digital media and marketing industry. After an unusual departure into a serious discussion on European regulation, it's back to more reliable ground for IAMT including WhatsApp industry communities, Digital Leading Ladies, preparations for Cannes, and Zoe Ball. We're joined this week by special guest Mary Keane-Dawson. Mary was one of the first interviewees in our original 50 Over 50 series, recently relaunched on NDA, we discuss the industry's need to increase its focus on this sector. And how a lack of understanding of different demographics is letting down brands in their ability to properly build relationships with all consumers.…
In the latest NDA Meets podcast, NDA Editor Justin Pearse sits down with Jonny Whitehead, Strategy Director at Skyrise , an audience targeting platform powered by mobile network data. The conversation is focussed on how the digital media industry is shifting into a new era of media effectiveness, driven by regulatory shift and the huge issue of signal loss, throwing up challenges to the digital ad industry's approach to digital attribution and tracking . "Moving into the third age of media effectiveness, we're embracing historical media planning and buying theory but with the added benefit of better data, a focus on ad quality, inventory and interaction," says Whitehead. There is a growing philosophical divide between people still trying to find a replacement for cookies and IDs and those who think there is massive value to be had in breaking free and finding new ways of approaching media." We also discussd how these macro shifts is leading to a renaissance in location data.…
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New Digital Age
t's Always Media Thursday is back for Season Three. The new season is innovation free, returning with nothing new but Editor Justin Pearse and Publisher Andy Oakes's weekly stroll through a week in digital media and marketing. This week's discussion touches on sustainability, diversity, the launch of NDA's Trinity Lunch Scotland, the second NDA IWD lunch, the importance of lunches generally, and NDA's plans for Cannes 2024, with the launch of our venue Maison NDA for the week. And this week's special guest is the founder of Possible, the irrepressible Christian Muche, to tell us what the second Possible event in Miami has in store. NDA is media partnering with Possible again this year and we discuss this year's celebrity guests like Pitbull, the additions to the event this year, and why Possible is the industry's standout flagship event. "When we bring celebrties on stage we ask them to stay twith us through the event and ask them to make sure they speak about are subjects that are directly related to marketers. It's not just the celebrity name, it's about what they add to the discussion," said Muche. "Miami is the perfect intersection of markerting, technology and. culture."…
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New Digital Age
Marty Davies is Joint CEO, Outvertising and Co-Founder of Trans+ Adland, a community group of trans, non-binary, gender non-conforming and intersex people in the marketing and advertising industry, and the founder of creative consultancy Smarty Pants. Marty is a force of nature, driving change across our industry. A columnist for Campaign magazine and industry campaigner and thought leader, she led Outvertising’s call for brands to stand their ground during Pride Month 2023. Over 120 organisations signed up, including the top 10 media agencies. The conversation covers topics including redefining allayship, the dangers of agencies' LGBTQIA+ networks being exploited for creating additional value for clients rather than focussing on employees' needs, and the huge problem of 'dirty attention' in online advertising. On brands' fear of backlash: "You will get backlash and you need to be prepared for it. To be queer, to be trans in our society, is to receive backlash. If you're going to do a campaign including queer or trans people, you're sitting with us in our discomfort, so you ahve to expect some backlash as we get it every day of our lives."…
Incredibly, the volume of carbon emissions generated by the digital advertising industry now exceeds the emissions associated with the aviation sector. Here, NDA editor Justin Pearse talks to David Shaw, Co-founder and CEO of Cedara , a carbon intelligence platform for marketers. Shaw argues that while sustainability is a hot topic right now, too many carbon calculator solutions are based on estimated or insufficient data that omit the impact of emissions in your supply chain. “The majority of any organisation’s media-related carbon emissions are found in the supply path,” explains Shaw. “ With brands now targeting Net Zero across their media operations, suppliers that get ahead of the curve in providing the emissions data will be in a great position.”…
In the latest NDA Meets podcast, NDA Editor Justin Pearse sits down with Alex Prouhet, VP of Advertising at Deliveroo. Eighteen months in the role, Alex discusses Deliveroo's focus for advertising in 2024, the future of retail media, how Deliveroo Media and Ecommerce has developed since its launch in 2002, Deliveroo's role in the omnichannel consumer journey, the power of partnerships such as ITV, and much more. "We're very nascent in retail media and there aren't a lot of new media channels the come along. There's a hunger for advertisers to reach consumers in different ways. With the death of the cookie we're in a new world and with retail media we're just scatching the surface of what its potential could be."…
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New Digital Age
Joy Dean is Head of Attention UK, Tobii ATTEX , an attention data exchange. A self-described Startup Queen, for the last 18 years she's played a pivotal role in the growth of adtech including at Tribal Fusion before it became Widespace, helping launch InVibes, at Widespace before it was bought by Azerion, and launching the programmatic arm of Ogury. The conversation covers subjects such as the need to refocus on the quality of the data that powers methods of measuring attention in advertising, why attention alone can't be used as a standalone metric, the danger of gamifying it, and why it will never become a new currency. "Everyone in the attention space has a different view on how we should measure it. In any near future we won't see agreement on what measurement is. Will it be standardised in the near future? No. Will there be some kind of baseline we all agree on? Yes, I can see that happening. I don't think it will or should become a currency but should be a piece, in combination with others, of buying." She describes Tobii ATTEX as a world leader in eye tracking. Since 2001 it worked on perfecting the technology in areas like medical research, self-driving systems, VR and gaming. In 2017 it launched an attention-data exchange. "We are so different from what's offered in the attention space. Our sell is only the data. We never stop collecting data, it's always on," she says. "Our main goal is not to productise the data but to take it out to the ecoyst3emt and put the raw data in the hands of customer to let them bujld their own attention-optimisation products".…
NDA Editor Justin Pearse and Publisher Andy Oakes return with yet another ramblng chat about a week in the digital media and marketing industry. This week we're joined by special guest Karan Singh, Head of International Advertiser Partnerships, Microsoft Advertising, who gives us his take on industry developments and reveals some shocking views on mince pies. With advertiser desertion of X in the headlines this week, we discuss the ever-present issue of brand safety in online advertising, industry confidence for 2024 after a tough year, the success of NDA's "legendary" Trinity Lunch in ushering in the industry's festive season, and more. In what has rapidly become on of the podcast's more popular segments, we also take a deep dive into Peppa Pig and it's relevance to the digital media and marketing industry.…
NDA Editor Justin Pearse and Publisher Andy Oakes are back due to popular demand with series three of the It's Always Media Thursday podcast, taking a 'unique' look back on a week in the digital marketing and media industry. This week's high-level dose of insight includes discussion of Halloween, Christmas, Mariah Carey, boxing, and a deep dive into Peppa Pig. We also touch on sustainability in digital advertising, Out of Home excitement and welcome this week's special guest, Channel Factory's Commercia Director David Guy. Dave opened Channel Factory's Manchester office and with the city a prime focus for NDA, we discuss the booming media scene there and the similarities and differences to London's digital industry.…
In the latest episode of the NDA Meets podcast, we sit down with Brian Morrissey, Founder, The Rebooting, and previously President and Editor in Chief of Digiday. The Rebooting is dedicated to exploring 'The mechanics of building sustainable media businesses' and there is no one better placed to discuss the future of the publishing industry. In a wide-ranging interview, we discuss subjects including commerce, first-party data and why the definition of Made for Advertising (MFA) could be troubling for publishers if examinbed too closely. We also dig into the meaing of several typically-fprthright statements from Morrissey: “Publishers need to get rid of adversarial business models” “Display advertising a lost cause, strewn with atrocities’ and “Digital publishing been hunting for a saviour for so long”.…
Terence 'Terry' Kawaja, is the Founder and CEO of LUMA Partners, a strategic advisory firm focussed on digital media and marketing. As famous for his parody videos featuring leading industry figures, and colourful on-stage appearances as for his deep knowledge of the digital sector and the $300 billion of deals he's been been behind, he is one of our industry's most influential figures. On the health of the adtech market: "This is an industry that has been called dead many times over the years, for many reasons, but it never is. This is a sector that has demonstrated a resiliency that's almost unrivalled. We keep throwing existential challenges in its way and we somehow manage to innovate or iterate our way to keep growing." On the potential ressurection of Twiter's ad business by new CEO Linda Yaccarino: "I want it to work. I have great respect for Elon Musk but he doesn't understand media. This will be Linda's greatest challenge. My mantra is just let he do her job." On sustainability in digital advertising: Do it whether you want to save the planet or make more profits. They're both green." On retail media: "This could usurp 20-25% off the open internet better targeted towards conversion of goods. Commerce is advertising perfected, so it makes a lot of sense." On industry events: "Ignore the data and the tech and the software and ultimately this industry just comes down to people. You have to build. personal relationships, real-life relationships are irreplaceable to build trust."…
Out of home (OOH) was traditionally seen as a standalone media channel, but digital screens are changing this perception. Now, thanks to the data-targeting and measurement of programmatic, brands can fully integrate digital out of home (DOOH) into their omnichannel campaigns. In this special video podcast, NDA Editor Justin Pearse is joined Will Brownsdon, Managing Director, EMEA, Hivestack, and Joel Livesey, Lead Senior Director of Inventory Partnerships, EMEA, The Trade Desk, to discuss the benefits of including programmatic DOOH in a multi-channel approach to media buying, allowing advertisers to leverage data, measurement and precision on a global scale. Topics discussed in this indepth conversation include the biggest benefits of including programmatic DOOH in a cross-channel campaign; how it works most effectively with other channe; the role of first-party data in DOOH campaigns; how DOOH and programmatic OOH are helping advertisers measure impact more effectively and much more.…
Paul Wright is a true digital veteran, with experience across companies like Apple, Amazon and Omnicom and many more He joined Uber six months ago to set up its advertising operations in London. The discussion explores how Uber is building its advertising business in the UK, part of the company's ambition to create a $1bn business in the next two years. We discuss the value of Uber's unique data, the ad formats proving most success across both its ride and Eats businesses, the role of retail media, and the role advertisers are playing in adding value to the Uber riders' user experience. The reception from every advertiser I've spoken to has been incredibly positive, mainly because of the clarity but also because a lot of the products we have our solus advertiser, so you don't need to compete with other brands within the experience," he says.…
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New Digital Age
NDA Editor Justin Pearse and Publisher Andy Oakes are back for another essential trawl though a week in digital media and marketing. Reflecting on last week's Cannes Lions festival, this week's podcast turns out to be an events special. We're joined by good friend and Madfest Co-Founder Dan Brain who reveals the treats in store for attendees at next week's festival and we discuss the must-attend industry events this year. Many of which unaccountably turn out to be run by NDA. We of course also talk about attention in advertising and Andy wears a baseball cap and large earphones in an upgrade of his podcasting uniform. *apologies for the sound quality, this week we were out of the studio.....…
The fast-moving nature of this industry means that even the most digitally experienced may well not be fully up to speed with sectors outside their day-to-day area of focus. Which is why NDA has launched our Media 101 podcast series. We'll be talking to experts across the industry for a deep dive into different sectors. Out of home is one the oldest ad mediums but it's being supercharged by programmatic technologies to make programmatic OOH one of the most dynamic and burgeoning areas of our industry, To launch NDA's Media 101, we sit down with VIOOH's Global Business Lead, Jem Djemal for a introductory briefing on the opportunities offered by programmatic OOH. Topics covered include: trends, especially consumer behavioural trends, driving its growth; the main challenges of leveraging programmatic DOOH and how they can be overcome; how programmatic DOOH can be deployed as part of an omnichannel campaign; how it is most effectively integrated with other channels like audio or CTV; how it fits into clients' existing attribution and effectiveness models; the biggest challenges around audience targeting & campaign measurement; and the state of creativity in programmatic OOH, especially DCO.…
In this podcast series , we’ll be talking to agency leaders to discover the stories behind their journey to the top of the industry and what lessons others can learn from them. Anne Stagg is the UK CEO of dentsu's Customer Experience Management Line of Business (CXM). Leading a business of 940 people, she was previously Head of Client Services at Merkle UK. "I started in the engine room of marketing, data. And who knew data would one day be cool," she says. "The pace of digital acceleration has been dramatic in recent years but prior to that it felt a gradual process getting into data. But now it's at the heart of the end-to-end customer experience." She may now be at the very top of the industry but in the conversation below, she is disarmingly frank and honest about her own challenges and how she overcome her own perceived failings, always putting people first, then and now. How to find mentors and coaches and the critical difference between the two is an area of huge importance to her. "It begins with self-reflection, we need to know and understand our own failings or limitations. You need a really good view of exactly what you want to get out of it. The best advice I was given was 'stop working like you have something to prove' as you'll be focussed on the wrong things. like pace or impressing the right people, rather than focussing your efforts in the right areas.Just do what you do best and the rest will follow." She also discusses how to step up into the role you don't think is rightfully yours but actually is perfect for you. "I always say to my managers, look around your team to identify the people that are diong a great job and make sure you pull them with you, rather than focus on the people who should loudest."…
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