An award-winning cannabis podcast for women, by women. Hear joyful stories and useful advice about cannabis for health, well-being, and fun—especially for needs specific to women like stress, sleep, and sex. We cover everything from: What’s the best weed for sex? Can I use CBD for menstrual cramps? What are the effects of the Harlequin strain or Gelato strain? And, why do we prefer to call it “cannabis” instead of “marijuana”? We also hear from you: your first time buying legal weed, and how ...
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113: Using data to develop user personas
Manage episode 355313658 series 2595970
Контент предоставлен Audioboom and Charity Digital Podcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Audioboom and Charity Digital Podcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
User personas are an essential tool for charities. They are fictional representations or archetypes created to help you target and optimise various aspects of charity operations. Personas allow your charity to segment users, practice precise targeting for marketing campaigns, streamline volunteer management, improve donor recruitment and retention, and even boost efficiency around service delivery. Simply put, personas can drastically enhance so many elements of your charity’s work.
Our podcast aims to deep dive into user personas. We hope to cover, among many other things, definitions of user personas, the many benefits that they bring, how charities can develop personas, how they can use such personas, and the challenges they may face on the journey. Our host, Ioan Marc Jones, will be joined by Angela Richmond of RedFox Research and Jen Lowthrop of Feel Good Do Good to discuss the details around user personas and offer top tips to making them work for you.
Our podcast aims to deep dive into user personas. We hope to cover, among many other things, definitions of user personas, the many benefits that they bring, how charities can develop personas, how they can use such personas, and the challenges they may face on the journey. Our host, Ioan Marc Jones, will be joined by Angela Richmond of RedFox Research and Jen Lowthrop of Feel Good Do Good to discuss the details around user personas and offer top tips to making them work for you.
150 эпизодов
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Manage episode 355313658 series 2595970
Контент предоставлен Audioboom and Charity Digital Podcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Audioboom and Charity Digital Podcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
User personas are an essential tool for charities. They are fictional representations or archetypes created to help you target and optimise various aspects of charity operations. Personas allow your charity to segment users, practice precise targeting for marketing campaigns, streamline volunteer management, improve donor recruitment and retention, and even boost efficiency around service delivery. Simply put, personas can drastically enhance so many elements of your charity’s work.
Our podcast aims to deep dive into user personas. We hope to cover, among many other things, definitions of user personas, the many benefits that they bring, how charities can develop personas, how they can use such personas, and the challenges they may face on the journey. Our host, Ioan Marc Jones, will be joined by Angela Richmond of RedFox Research and Jen Lowthrop of Feel Good Do Good to discuss the details around user personas and offer top tips to making them work for you.
Our podcast aims to deep dive into user personas. We hope to cover, among many other things, definitions of user personas, the many benefits that they bring, how charities can develop personas, how they can use such personas, and the challenges they may face on the journey. Our host, Ioan Marc Jones, will be joined by Angela Richmond of RedFox Research and Jen Lowthrop of Feel Good Do Good to discuss the details around user personas and offer top tips to making them work for you.
150 эпизодов
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We know that digital technology can be transformative in helping charities achieve their goals, whether it’s reaching new supporters or delivering more services. But there remain challenges around how inclusive digital technology is, with millions of people in the UK unable to get online. This is a particular issue for the charity sector, whose purpose is reaching as many people as possible, from supporters to beneficiaries. Indeed, our report, Digital inclusion in the UK charity sector, revealed that 82% of charities are concerned about digital inclusion, with more than half finding it difficult to reach service users due to problems with digital technology. In 2024, we launched a digital inclusion campaign to help address these problems. In this podcast, we explore what we’ve learned about digital inclusion as part of our campaign, sharing insights from our report and from working closely with charities engaged in tackling the issue. Join us as we discover more about charity attitudes towards digital inclusion and what they can do to prioritise it in the future. Useful resources: Dr Emma Stone: AI shifts the goalposts of digital inclusion Digital Inclusion Hub…
Charities are mission-led organisations, with service delivery at their core. They help to uphold society with vastly ranging activities such as personal care, advice, research, advocacy, care for animals, environmental protection, community and cultural activities, religious events, and so much more. But too often, the conditions that charities work within can get in the way. Recent years have financially squeezed charities, putting pressure on the services they deliver, and harming the communities who use them. Working to achieve their ideals with limited time can also leave charities tied to traditional ways of operating, lacking the opportunity to overhaul their approach to be more effective, efficient, and empowering to those who use services. In this podcast, we explore how charities are making the best of the current service delivery landscape, improving services with digital, and engaging with service users in new ways. Have your say! Take our Reimagining Services survey: https://charitydigital.org.uk/topics/reimagining-services-take-our-survey-11931…
Understanding artificial intelligence (AI) in 2025 feels like a mammoth task, with new tools emerging out of seemingly nowhere at a time where we’re trying to get to grips with the existing ones. For charities, the process of getting to know AI is yet harder. With a low threshold for risk, and vital services needing to be funded and delivered, charities have limited time and resource to dedicate to AI, despite its future potential to make charity operations more efficient and give us that time back. This podcast aims to help. In this episode, we are joined by Adam Graham, Managing Director of Qlic IT, to discuss the opportunities and use cases of AI in the charity sector. We explore how AI can be used in the charity sector, how to create an effective AI policy, and share practical advice for your next steps on the AI journey. Resources: Qlic IT for charities Charity Digital AI Hub…
When websites and other elements of the digital world are poorly designed, people with disabilities experience significant barriers, causing frustration and getting in the way of independent daily life. According to the Charity Digital Skills Report 2023 , 58% of charities say their products and services are accessible to some extent, while 53% feel they are monitoring accessibility and diversity of users effectively. As a sector, we can do better. In this podcast, recorded at Charity Digital's Digital Inclusion Summit in June 2024, we are joined by a panel of experts to share advice and learnings to help the charity sector improve its digital accessibility. You can find the video recording and additional resources here . Host: Tara Lee, Account Manager, Charity Digital Panel: Avneet Jagpal, Accessibility Specialist, ReciteMe Kwesi Afful, Executive Director of Digital and Marketing, Scope Joe Chidzik, Principal Accessibility Consultant, AbilityNet…
Social media can feel dizzying. Platforms are fast-moving, ever-evolving, and always demanding, with new rules, new trends, new styles, and so on. It can be tough to keep up. And charities can post without considering their users, their audience, even their own communities. That means posts can exclude the very people you want to serve. This podcast, hosted by Prue Watson, Senior Social Media Manager at the Royal National Institute of Blind People (RNIB) will delve into some practical tips for social media accessibility, including how to add and write image descriptions, how to use emojis and hashtags, and how to make your video content accessible. The session was recorded at our Digital Inclusion Summit in June 2024. You can find the the video recording and additional resources here .…
Charities are tempting targets for cyber attacks, as custodians of sensitive data and funds needed to deliver critical services. But with concepts like multifactor authentication, access controls, and patch management to contend with, looking after your cyber security can seem like a daunting prospect, particularly when coupled with limited resources and technical knowledge. However, cyber security needn’t be intimidating. Many of the scariest sounding concepts can be relatively simple. With the right training and technology to help, charities can empower everyone in their organisation to look after their cyber security, from the newest volunteer to the most senior board member. In this podcast, recorded at Charity Digital's Digital Inclusion Summit in June 2024, Rick Wilhelm, Chief Technology Officer at PIR.org (the organisation that powers the .Org domain name), we explore how charities can create a fear-free means culture around cyber security, with response plans, education, and tips on how to spot potential cyber threats. You can find the slides and video recording here, as well as more sessions from the Digital Inclusion Summit 2024.…
Good Things Foundation is the UK’s leading digital inclusion charity , powering the National Digital Inclusion Network, National Databank, and National Device Bank. In this podcast, recorded at Charity Digital's Digital Inclusion Summit in June 2024, Good Things' Group CEO Helen Milner OBE gives an overview of Digital Nation 2024 - why digital inclusion matters, what is already happening to fix the digital divide, and what more needs to be done - including by the next UK Government - for a digitally inclusive nation. You can find the video recording and slides here.…
Misinformation, disinformation, and conspiracy theories can be a problem for charities by negatively impacting upon service users, employees, and volunteers. Here, charities’ responsibility is two-fold: avoiding spreading misinformation themselves and quelling false information about their cause. Ensuring trustworthy online information is an aspect of digital inclusion, supporting people to make the most of the digital resources available. Media literacy skills are a key element of this, empowering digital users to safeguard personal and societal health and wellbeing. It’s also up to organisations to do their bit in countering the spread. In this podcast, we explore how false information spreads, its impacts, how charities can avoid spreading it, and approaches to address misinformation, disinformation, and conspiracy theories about your charitable cause. Useful resources: First Draft - The psychology of misinformation: Why we’re vulnerable The New York Times - How social media amplifies misinformation more than information Charity Digital - Digital Inclusion Hub…
The last few years have been challenging for charities. A global pandemic hastened the speed of digital transformation for the entire sector, widespread inflation led to growing costs and more precarious fundraising, and charities have had to balance rising service demand with an uncertain economy. But many of these challenges have predated the pandemic – what’s changed is the way we rise to them. Evolving technology has allowed charities to innovate more than ever before, with advances in everything from web accessibility to digital fundraising. In this podcast, we’re joined by Tony Connor, Senior Director of Product Marketing at PIR.org , the organisation that looks after the .org domain name, to discuss how technology is developing to meet charity’s challenges, both old and new. Resources: .ORG Learning Center - .ORG Learning Center - .ORG Learning Center Charity Digital - Charity Digital - Home Top tech trends for 2024 - Charity Digital - Topics - Tech trends for 2024…
Climate change is a recurring news topic, perhaps the most pressing issue of our age, and it’s essential that charities take action. It’s time for charities to build environmental, social, and governance (ESG) strategies into day-to-day work. Our panel of experts discuss ESG and consider how charities can build it into strategies so they can implement meaningful changes. The session, taken from a recording from our 2023 Conference, features Jen Lowthrop from Feel Good Do Good, Charity Digital Senior Content Writer Laura Stanley, Charlotte Washe from In Kind Direct, Jessica Wrigley from Sage, and Amy Moore from Marie Curie.…
In this podcast, taken from a recording from our 2023 Conference, we aim to demystify artificial intelligence (AI), explain some of the best ways that charities can use it, illustrate some of the core benefits for charities, and suggest some of the ways you should practice caution. The session, delivered by Phil Dearson, Digital Director at WPNC, explores practical applications for charities, including decision-making, content generations, analytics, summarisation, prioritisation, and broadly expanding your knowledge of potential donors.…
As custodians of huge amounts of sensitive data and funds that are needed to deliver essential services, charities are under a great deal of pressure to ensure their charity is properly protected against a cyber breach. And proper protection includes that which we’re most familiar with: passwords. In this episode, we speak to Rick Wilhelm, PIR’s Chief Technology Officer, to explore the significance of strong, unique passwords, the role of password managers, and tips for creating and managing passwords effectively. .ORG Learning Center - .ORG Learning Center Charity Digital - Cyber Security Charity Digital – How to make your passwords stronger Charity Digital - Why your password probably isn't good enough NCSC.GOV.UK – Password Guidance – Simplifying your approach Charity Digital – How your organisation can build trust…
With the combination of sensitive data records, funds, and limited cyber security resources to protect them, charities can look like prime targets for cyber criminals. The 2024 Cyber Breaches survey from the UK Government revealing that around a third of charities identified cyber breaches or attacks in the last 12 months. For today’s podcast, sponsored by PIR.org , the organisation that looks after the .org domain name globally, we are joined by Vinita Srivastava (Executive Leader - Product Development, Strategy, & Operations, PIR.org ) to discuss the importance of maintaining a secure online presence, exploring the potential risks of neglecting security measures and sharing tips to keep you and your mission-driven organization safe online. RESOURCES: .ORG Learning Center - .ORG Learning Center Charity Digital - Cyber Security https://www.gov.uk/government/statistics/cyber-security-breaches-survey-2024/cyber-security-breaches-survey-2024 Secure Your Website, Save the Internet Small Charity Guide (NCSC)…
As the world moves from in-person to remote, how can charities build lasting relationships with supporters? The picture might seem a bit bleak. Data regulation has impacted outreach opportunities. The pandemic and advances in technology have resulted in changes in supporter behaviour. Trends show a decline in the number of people supporting charitable causes. But the loss of old opportunities presents new ones – charities have an opportunity to rethink how they engage with supporters. Digital enables charities to build stronger, more meaningful, and more engaged relationships with supporters than ever before. In this session, recorded from our 2023 Conference, Alan Perestrello from Trillium and Declan Hunt from ClearCourse show us how to grasp digital opportunities, the possible strategic routes you could take, and some practical tips to immediately start making changes within your charity.…
The world has gone digital, and tin many ways, that’s great: processes are quicker and easier than ever before, information is transmitted seamlessly across the globe, and new opportunities have been unlocked far and wide. But what about those who can’t experience these numerous benefits? People of any age and socio-economic background can be excluded from using devices and the internet, meaning that everyday tasks such as accessing information, staying in touch with friends and family, and being able to work – are threatened. It’s a hidden problem that can combine with other difficulties in a person’s life to create a Catch-22 that’s difficult to recover from. And the problem is widespread: one in seven people are deprived across two or more dimensions of digital, according to the Digital Poverty Alliance’s most recent report . In the digital age, all organisations, and indeed individuals, must play a role in creating an inclusive online environment. So, what is the role of charities, and how can they get started? Resources: Information about Good Things Foundation's free-to-join National Digital Inclusion Network Information about the scale of the digital divide in the UK…
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