A podcast for developers interested in building great software products. Every episode, Adam Wathan is joined by a guest to talk about everything from product design and user experience to unit testing and system administration.
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Player FM - Internet Radio Done Right
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Контент предоставлен MarsBased. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией MarsBased или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Daily Deals
064 - All about becoming a UI/UX freelancer, with Fabio Basile
Manage episode 356056906 series 2709471
Контент предоставлен MarsBased. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией MarsBased или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
We bring in one of our references in UI/UX, Fabio Basile, to discuss freelancing in this sector. About time we discussed building a portfolio (with all the restrictions we can find as an agency: unlaunched projects, NDAs, etc.), choosing the right freelancer/agency for your project, red flags in clients AND in providers and much more.
Of course, we also discussed AI, because if not, we wouldn't be in 2023.
Join us in this very interesting conversation, with BLUNT opinions and "ahà" moments between two non-native English speakers who could've recorded this in Italian, but it would've been awkward for most of our audience. #customerfirst
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
100 эпизодов
ПоделитьсяManage episode 356056906 series 2709471
Контент предоставлен MarsBased. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией MarsBased или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
We bring in one of our references in UI/UX, Fabio Basile, to discuss freelancing in this sector. About time we discussed building a portfolio (with all the restrictions we can find as an agency: unlaunched projects, NDAs, etc.), choosing the right freelancer/agency for your project, red flags in clients AND in providers and much more.
Of course, we also discussed AI, because if not, we wouldn't be in 2023.
Join us in this very interesting conversation, with BLUNT opinions and "ahà" moments between two non-native English speakers who could've recorded this in Italian, but it would've been awkward for most of our audience. #customerfirst
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
100 эпизодов
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Life on Mars - A podcast from MarsBased
1 The CEO who made herself “irrelevant” (and scaled to millions ARR) / Laura Urquizu 1:06:40
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяWhat does it really take to scale a SaaS from a tiny Barcelona startup to a global leader protecting brands like major clubs and top electronics companies? In this candid conversation, Laura Urquizu (CEO, Red Points) shares hard-won lessons on going from SMB to enterprise, hiring fast in NYC (and fixing the fallout), balancing long-term strategy with short-term execution, and why the best CEOs become “irrelevant” day-to-day as teams outperform. We dive into go-to-market, NRR as the north star, fundraising mistakes after a big round, building in the U.S. from Europe, and the AI behind Red Points (95% automated detection, 30M checks/day). If you’re a founder, operator, or investor, this one’s a masterclass in scaling under permanent uncertainty. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
In this new episode of Life on Mars, we take you behind the scenes at MarsBased to share how the first half of 2025 has unfolded for us as a team and company. This year has marked the beginning of a new chapter, one shaped by growth, clarity, and transformation. We’ve strengthened our pipeline, expanded the team, and taken meaningful steps toward building a more mature and intentional company culture. But more importantly, we’re doing it all while staying true to our values of transparency, trust, and long-term thinking. From company structure and team communication to leadership challenges and internal reflection, this episode is a candid account of how we're evolving to meet the demands of our clients, our people, and ourselves. If you’re interested in how a boutique agency scales with intention, this is for you. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
After 10 years building MarsBased as a fully remote, bootstrapped, and values-driven tech company, we’re finally sharing the full story. This keynote, recorded for our 10th anniversary, is a reflection on everything we've learned about building sustainable software, nurturing company culture, and growing a business without external investors, shortcuts or growth hacks. We talk about how we made remote work function from day one, why we chose to bootstrap instead of seeking venture capital, and how ethical decision-making has shaped every part of our journey. You'll also hear our philosophy on writing clean, maintainable code, and how long-term thinking has guided the way we run the company: slowly, intentionally, and with purpose. 🚀 We are martians. And this is how we built MarsBased. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
What happens when your company outgrows the culture that once defined it? In this episode of the MarsBased Podcast, Àlex Rodríguez Bacardit sits down with Greg from TextExpander to discuss how growing to 30+ employees forced them to revisit their values, communication style, and internal training. Greg explains how to recognize the right moment to redefine your company culture and why they decided to introduce internal training programs to support that shift. He shares how seemingly simple tools, like their cultural mantra “Be Obvious” , played a powerful role in improving team communication. The conversation also explores how remote companies can foster stronger ownership and alignment across teams, and what actually makes a training program worth the investment. Greg also opens up about how they involved the entire team in redefining values, brought in external coaches to support the process, and measured the cultural impact over time. Skipping this process, he says, could have been their most expensive mistake. Whether you're scaling a remote team or wondering how to make culture actionable, not just aspirational, this episode is packed with real talk and practical insights. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
10 moments. 10 guests. Total unpredictability on Life on Mars. This isn’t your average “best of” episode. it’s a chaotic, hilarious, insightful rollercoaster through the most unforgettable english-language moments from life on mars, the startup podcast by MarsBased. 🔥 from death metal growls to burning down offices (literally), surprise cofounders, and existential founder questions... this episode has it all. if you’re into tech, startups, or just love a good story, hit play. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
1 Beyond the AI demo: Turning prototypes into real businesses 1:02:56
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяTurn your AI demo into a real business. In this episode of Life on Mars , real founders share their experiences, strategies, lessons, and mistakes behind building scalable AI startups and growing products beyond the demo phase. Join Àlex Rodríguez Bacardit (CEO of MarsBased) as he sits down with Ricardo Ghekiere (Founder of BetterPic ) and Tanya Van Gastel (from Multiverse AI ) to discuss the hard truths about scaling AI products, how to build a sustainable business, and what it takes to move from prototype to profit. 🧠 What you'll learn: How to turn a prototype into a profitable AI business. Marketing tactics that still work for AI companies (SEO, affiliates, etc.). The difference between side projects and scalable startups. Why one-time payments are a funding trap for AI companies. Subscription models, team culture, transparency, and avoiding common startup mistakes. 💥 Whether you're launching your own AI product or seeking to avoid common traps, this episode is packed with real-world advice that will help you build something that lasts. 🔔 Subscribe for more episodes on AI startups, SaaS growth, tech entrepreneurship, and product development. 📺 Watch more episodes here: [Link a la playlist de YouTube] Episode Highlights: 00:00 – Intro: Why most AI tools don’t scale. 01:42 – Meet the guests: Ricardo Ghekiere & Tanya Van Gastel. 03:10 – The AI demo trap: Why cool tools often die early. 06:45 – Going from product to company: The real transition. 09:30 – Challenges scaling a one-time payment product. 12:00 – Subscription vs. one-off pricing in AI startups. 14:35 – The importance of marketing early (SEO, affiliates, and more). 18:20 – How BetterPic grew without paid ads. 21:50 – Why many AI founders avoid the hard stuff (distribution, customer support...). 25:10 – Culture and transparency in remote teams. 28:05 – Fundraising as a solo founder: Lessons from Ricardo. 32:40 – Turning an AI project into a real business: Final thoughts. 35:00 – Outro and where to find the guests. 👥 Guests: 👉 Ricardo Ghekiere – Founder of BetterPic 👉 Tanya Van Gastel – From AI Sheets, Multiverse AI 🧑🚀 Hosted by : Àlex Rodríguez Bacardit – CEO of MarsBased Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
1 Road to CTO #1: From economist to coder: why Charles Chase never went back to corporate 1:08:13
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяIn this episode of Road to CTO , we sit down with Charles Chase, a serial entrepreneur and investor, who shares his journey from aspiring accountant to building multiple successful companies, including Velocify. Charles reveals how a pivotal moment in the late 90s sparked his passion for programming, leading him to abandon his original career path and dive into tech. Despite mastering coding, Charles chose not to follow the traditional route into CTO roles. Instead, he embraced operational leadership, seeing company-building as a form of engineering. He believes creating systems, processes, and teams requires the same careful design as good software. Now based in Barcelona, Charles shares his unique perspective on entrepreneurship, emphasizing the psychological qualities needed to succeed. His investment philosophy focuses on the person behind the product, prioritizing vision and problem-solving over the product itself. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
Are your ChatGPT prompts messy and inconsistent? You might be falling into the trap of spaghetti prompting, random, unstructured inputs that lead to weak responses. In this episode, we break down the difference between spaghetti prompting and prompt engineering, showing you how to structure prompts for accurate, consistent, and high-quality results. What you'll learn: How to give clear context and set specific goals Why defining output format matters The power of real examples Iterating your prompts like an engineer, not a guesser Stop wasting time on guesswork. Start prompting with purpose. Listen now and upgrade your AI game! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
Quantum computing is no longer just a futuristic concept, it’s quickly becoming a practical reality. In this must-watch panel discussion, three quantum pioneers dive deep into the real progress being made and what’s coming in the next few years. From breakthroughs in drug discovery to tackling cybersecurity challenges, quantum's first impacts will be felt in unexpected ways. Get ready for an eye-opening conversation that cuts through the hype and gives you the insights you need to prepare for this technological revolution. Don't miss it! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
What happens when AI stops just following commands and starts making decisions on its own? At the Corporate Innovation Summit, industry leaders dive into the world of agentic AI—intelligent systems capable of autonomous action. This first panel explores: 🔹 NVIDIA’s journey from gaming to AI dominance and how it became an infrastructure powerhouse. 🔹 AI in law firms—from transforming due diligence to redefining client interactions. 🔹 Finance’s approach to AI, balancing accessibility and security over chasing top engineers. 🔹 The real meaning of "open-source AI" and the challenges of transparency and control. Join us for a deep dive into AI’s rapid evolution, how industries are adapting, and what’s next for businesses embracing autonomous intelligence. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
Are you ready to explore the dynamics of running a successful consultancy in today’s fast-evolving tech landscape? Join us as we sit down with Szymon Boniecki, co-founder of Monterail, a pioneering Ruby on Rails agency. In this engaging episode, we dive into Monterail's remarkable journey over the past 14 years, sharing lessons on growth, the impact of artificial intelligence (AI), and the delicate balance between client expectations and service quality. The conversation highlights the importance of adaptability in the face of changing industry demands—from discovering the right marketing strategies to understanding the nuances of maintaining client relationships. Szymon sheds light on how embracing a primarily inbound marketing approach has bolstered Monterail's reputation and client acquisition over the years. We tackle pressing questions such as: How do you remain competitive in an era where AI promises more efficiency at lower costs? How do you manage your operational scale while still delivering exceptional value to your clients? The episode offers insightful answers along with practical strategies that any aspiring consultant or established agency leader can implement. With heartfelt anecdotes from both Szymon and host Alex, listeners will find themselves not just inspired, but also equipped with actionable takeaways to elevate their own business strategies. Don’t miss this opportunity to gain valuable insights from industry leaders! Make sure to subscribe, share, and leave us your thoughts—how do you approach growth and adaptation in your consultancy? Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
In this exciting episode of Life on Mars , Alex have a great conversation with Simone van Neerven , founder of reBel.la , to explore how challenging the status quo can drive creativity and change. With a career that began at KLM and evolved into building her own brand, Simone shares her personal journey—from corporate life to embracing her rebellious spirit—and how it’s helped her break barriers and inspire others. Through honest stories and sharp insights, Simone highlights the powerful role rebels play in driving innovation within companies. She emphasizes the value of building community , fostering collaboration , and embracing individuality to spark new ideas. This conversation goes beyond theory—it’s a practical guide to finding and embracing your inner rebel , even in environments that resist change. Simone offers actionable advice for anyone looking to challenge corporate norms and create space for bold, fresh thinking. Whether you're feeling boxed in by traditional systems or just curious about how rebellion can fuel innovation, this episode is packed with inspiration and practical takeaways. Tune in, and discover how embracing your unique perspective can unlock new possibilities. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
Welcome to another captivating episode of the Life on Mars podcast by MarsBased! 🎙️ In this electrifying discussion, we dive headfirst into the dynamic world of mergers and acquisitions (M&A) with our brilliant guest, Clemens Rossberg. 🌟 Interviewed by our very own Alex Rodriguez Bacardit, this episode is a must-listen! Tune in to discover: 📌The latest trends shaking up the M&A market in 2025 📌Key factors driving the recent surge in M&A deals 📌Expert insights on whether this growth is a lasting trend or a fleeting phenomenon Don’t miss out on this must-listen episode! Get the scoop on what's happening in the ever-evolving world of M&A and stay ahead of the curve. 🚀 Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
What if economic downturns could be a springboard for growth instead of a setback? Join Àlex, the CEO and founder of MarsBased, as he shares the inside scoop on how his company not only weathered the technological market storm of 2024 but emerged stronger. Learn from their journey through industry challenges, management demands, and the strategic pivots that led to exciting collaborations and a revenue milestone of 2.5 million euros, all while remaining bootstrapped and expanding the team. Despite grappling with project estimation issues and sudden contract cancellations, the story of MarsBased is one of resilience and adaptability. Àlex recounts the emotional journey of navigating a tense Q1 and the strategic decisions that helped regain stability. From transparent communication practices to celebrating MarsBased's decade-long journey, this episode paints a vivid picture of staying the course amidst uncertainty. Get insights into how MarsBased's strategic shift to smaller projects and consulting work opened doors to contracts with entities like Mobile World Capital. Join us as we explore MarsBased’s technological strategy evolution, focusing on the decision to standardize their tech stack with Ruby on Rails and React. Àlex explains how this strategic move ensures reliable, cost-effective solutions for their clients without compromising quality. Discover the balance between embracing innovation in areas like VR and AI while staying committed to proven technologies. As the episode wraps up, Àlex invites listeners to share feedback and ideas, reinforcing the collaborative spirit of the MarsBased journey. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
Join Àlex Rodríguez Bacardit (CEO @ MarsBased) and John O’Nolan, founder of Ghost, as they delve into the world of independent, values-driven tech businesses. They discuss Ghost’s foundational structure, the role of transparency and bootstrapping in shaping the company, and how these principles impact product development and user loyalty. The conversation also touches on the challenges of competing with heavily funded competitors, the nuances of running a foundation, and the future of newsletter platforms. Whether you’re an entrepreneur or a tech enthusiast, this episode offers deep insights into aligning business with core values. Also, hot takes with hot salsas 🔥 Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
Greg Scown, co-founder of TextExpander, shares an inspiring journey through the partial sale of his company to Summit Partners and the path that led him there. Discover how casual coffee chats carried invaluable advice, such as re-registering as a Delaware C corporation, which significantly boosted the company's valuation. Greg discusses the pivotal role of an enthusiastic fan at Summit Partners, which propelled TextExpander into the spotlight and paved the way for successful negotiations. As Greg and his partner Philip Goward step back from operational duties, they embark on a transformative journey of semi-retirement and advisory roles, exploring new ventures and collaborations. The episode takes a deep dive into the strategic decision-making process behind selling to private equity versus traditional venture capital. With JD Mullen taking the reins as CEO, we examine the balance of maintaining continuity while embracing change. Greg highlights the strengths of bootstrap companies like TextExpander, emphasizing the significance of subtle improvements to enhance user experience while preserving product reliability. This discussion offers insights into the private equity landscape, exploring de-risking strategies and the challenges of transitioning from a high-pressure leadership role to a more relaxed lifestyle. We explore Greg's insights on the evolving tech landscape, the burgeoning potential for indie app developers, and the value of partnerships with organizations like Founder Partners. Through personal stories and reflections, Greg sheds light on the emotional transition post-exit, tackling mental health challenges, and societal pressures. There's also an intriguing look at the future of indie app development and the entrepreneurial spirit driving innovation in Europe, exemplified by entrepreneurs like Michael Simmons of Fantastical. If you're an engineering founder in Barcelona or Europe, this conversation invites you to connect and collaborate, opening doors to new opportunities and shared growth. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
Join Àlex, CEO of MarsBased, as he tells the story behind starting both MarsBased and the Barcelona chapter of Startup Grind in 2014. Prepared for a rambling of 45 minutes? This episode covers running both the chapter and MarsBased, reasons to keep it up, impact generated over ten years, metrics of Startup Grind Barcelona, highs and lows, and the reasons why we're quitting after 153 events and three international conferences. We also give some hints as to what's next for Àlex and our involvement in the events & community space in the near future. Who knows, maybe you get the chance to listen to these ramblings live in a podcast studio near you! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
1 083 - Bootstrapping, marketing, branding & ass-kicking, with Tanya Van Gastel (Co-founder of The Multiverse AI) 1:01:21
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяCurious about the challenges of transitioning from a corporate environment in China to the bustling startup scene in Barcelona? How has she created an AI company and is bootstrapping her way up? How is their marketing strategy? How do you build domain authority for your startup? Join us as Tania Van Gastel, CEO and co-founder of The Multiverse AI, shares her unique journey. Her insights shed light on building a product-driven company amidst the AI frenzy, the significance of transparency, and the art of indie hacking. Discover how the vibrant startup community in Barcelona, bolstered by events like Startup Grind, fosters innovation and authentic conversations, providing valuable platforms for growth and reflection. AI, however, couldn't fix Àlex not picking the right microphone for recording nor his mistaking multiverse for metaverse in the middle of the conversation, so there's that. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
1 082 - Road to profitability and AI, with Mercè Tell (Co-founder @ Encomenda Capital Partners) 56:58
Unlock the secrets of navigating the turbulent waters of venture capital with our latest episode featuring the ever-insightful Mercè Tell, (GP & co-founder of Encomenda Capital Partners). This is a recording of one of our latest Startup Grind BCN events, recorded in early 2024. Ever wondered how down rounds, declining M&A transactions, and slumping tech stock valuations are reshaping the investment landscape? Mercè sheds light on these pressing issues, providing a straightforward and transparent outlook that both VCs and startups will find invaluable. She also forecasts the trends for 2024, separating the hype from the reality in AI, and discusses the significant impact of reduced funding on the market. In our deep dive into the world of startup investments, Mercè helps us unravel the complexities of early-stage versus late-stage ventures. Discover why seed stage investments can offer better returns and more founder-friendly terms, along with the unique conditions and legalities that each stage presents. We also examine the lifecycle of startups, the varied exit strategies, and the potential resurgence of M&A activity that could breathe new life into the VC ecosystem. Finally, don't miss our conversation on emerging trends that are catching the eyes of investors, from sustainability and green tech to AI. Learn the crucial factors that VCs consider when evaluating AI companies, including the importance of practical, problem-solving solutions. Mercè also shares her journey from managing inherited funds to co-founding Encomenda, along with strategies for market validation, effective fundraising in a bear market, and convincing successful entrepreneurs to venture into VC. Packed with real-world insights and expert advice, this episode is a must-listen for anyone invested in the future of venture capital. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
Ever wondered how to protect yourself from online scams while keeping advertisers honest? This episode is a must-listen as we welcome Nandini Jammi from Check My Ads, back on the podcast, after almost four years since her first appearance. Check My Ads is the pioneering agency fighting against fraudulent advertisers, right-wing disinformation and tackling online scams. We promise you'll walk away with a deep understanding of how business ethics and company values can shape the future of social media marketing schemes. Don't buy anything off Twitter/X. Pinky promise? Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
1 080 - Balancing creativity and business in Spain, with Brian Farrell (Farco) 1:02:53
1:02:53 Прослушать Позже Прослушать Позже Списки Нравится Нравится1:02:53
Прослушать Позже Прослушать Позже Списки Нравится НравитсяThe podcast is back after a much needed (albeit unintended) hiatus. For more details, listen to this episode (in Spanish) or wait until an AI translates it for you. Until then, listen to a few of the episodes that we had recorded prior to the break, which are still of high relevance, the first of which features our friend Brian Farrell, co-founder of Farco Studio. What if the secret to thriving in the design market lies in balancing American ambition with Spanish work-life harmony? Join us as we sit down with Brian Farrell from Farco Design Studio. Brian's remarkable journey—from spearheading digital transformation at BBVA to founding his own studio in Spain—provides a unique lens into the shifting landscape of design. We explore the shared challenges our boutique companies face in a market where retainer contracts are dwindling and project predictability is more elusive than ever. Navigating the complexities of working with large corporations, Brian and Àlex delve into procurement processes and the cultural nuances that set American and Spanish business practices apart. We share our personal battles with imposter syndrome and discuss how past credentials can influence our professional paths. Highlighting the benefits of blending American drive with Spanish balance, we illustrate how this fusion fosters a passionate and sustainable approach to business. We also address the often overlooked yet crucial aspect of meticulous attention to detail in design—how print experiences can sharpen a digital designer’s eye for precision. Lastly, we reflect on the challenges of transitioning from a hands-on designer to a business owner. From redefining productivity and managing new responsibilities to learning the art of outsourcing and automation, this episode is packed with insights. Brian shares his vision of promoting Spain’s incredible design talent on a global stage, encouraging listeners to recognize the diverse and vibrant creative community Spain has to offer. If you’re navigating the turbulent waters of the design market or simply passionate about creativity, this episode is a treasure trove of wisdom and inspiration. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
Celebrating a decade of bootstrapping brilliance, I, Àlex, founder of MarsBased, am back behind the mic to share an emotional tribute to the journey we've shared. As we revel in a significant milestone, I'm incredibly grateful for the unwavering support from our clients, friends, and the wider community. The anniversary bash in Barcelona was an unforgettable affair, filled with poignant moments that underscored the collective effort that's helped us thrive in an industry that's often obsessed with the fast money game. Our steadfast commitment to an office-less model and sustainable growth has been our secret sauce, and there's a palpable sense of pride as I recount the values and culture that will propel us forward. As we peer into the horizon, the future is abuzz with possibilities and challenges for MarsBased. After a much-needed respite, the podcast format is ripe for innovation, promising more spontaneous episodes that might just come to you from a plane en route to San Francisco. The company is gearing up for expansion and adaptation, from hiring fresh talent to huddling up in Andorra for a strategic retreat, all while fine-tuning our business acumen to better serve our evolving client base. We're embracing new technologies like Python and AI, and as always, focusing on the sustainable growth that's been our cornerstone. Strap in and join us on this exhilarating ride into the next decade of MarsBased, where innovation meets resilience. Nice work, BuzzsproutGPT! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
1 078 - The future of SEO and content strategy in an AI-driven world, with Clemens Rychlik (COO @ Bourbon) 1:00:57
1:00:57 Прослушать Позже Прослушать Позже Списки Нравится Нравится1:00:57
Прослушать Позже Прослушать Позже Списки Нравится НравитсяExplore the power of AI in streamlining content creation and productivity in our latest podcast episode. We're joined by Clemens Rychlik from Bourbon, where he serves as COO, and the man behind the Barcinno newsletter, diving into how AI, including ChatGPT, is reshaping tasks like proofreading and SEO optimization. Clemens shares his insights on using AI for authoritative content, while we discuss balancing client projects with our own. This episode is a must-listen for anyone using AI tools or interested in their potential. We delve into how AI aids in language-related tasks such as transcription, translation, and grammar checking, highlighting efficiency boosts from tools like Otter, DeepL, and Grammarly. Àlex also shares how AI has revolutionized his Excel workflows and other day to day tasks, emphasizing the importance of human expertise in refining AI outputs and maintaining a brand's voice. We conclude by examining AI's impact on SEO and content strategies, noting its quirks and the importance of accuracy in the digital realm. The episode also covers our hands-on experience with an internal prompt library, setting the stage for a future where AI and human creativity merge to produce impactful content as Marspace approaches its ten-year milestone. We don't know if these show notes, generated 95% by an AI, would be seen as great in the eyes of Google, but what we know for sure is that we have the best audience in the world. Thanks a tonne for listening to our show! By the way, we're celebrating 10 years in a few weeks. Make sure to send us questions for a special 10-years Q&A episode with the founders of MarsBased. Send them at hola@marsbased.com! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
1 077 - M&A Masterclass with Founder Partners 1:01:51
1:01:51 Прослушать Позже Прослушать Позже Списки Нравится Нравится1:01:51
Прослушать Позже Прослушать Позже Списки Нравится НравитсяPrepare to navigate the high-stakes world of mergers and acquisitions with insider expertise as Dimitri Steinberg and Brian Flynn from Founder Partners join me, Àlex from MarsBased, for a riveting discussion. In the ever-turbulent market of dwindling venture capital and faltering tech stocks, our guests share invaluable wisdom from their impressive careers on how to steer a company towards a lucrative sale or merger. We'll be revealing the art of reading between the lines during negotiations, the strategic finesse behind successful M&A, and why having seasoned pros at your side is a game-changer. As we peel back the layers of M&A strategy, you'll discover why timing, organization, and information management are critical for startups looking to sell. Dimitri and Brian illuminate the intricate dance of revealing just enough to pique interest without oversharing early in potential partnerships. We also tackle the nuances of inbound acquisition offers, dissecting how to filter out the noise and recognize serious contenders. And if you're considering an advisor for your next business sale, you won't want to miss our insights on aligning incentives for a mutually beneficial outcome. Finally, and after all the verbose AI-generated stuff, I've got to say that this is one of the most fun and insightful episodes I've recorded. The 60+ years of combined experience of these two gentlemen cannot be summarised in just one hour, so we will have to invite them again! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
Embark on an entrepreneurial odyssey with Keyven Ferland of La Web Shop and uncover the raw and real narrative of a bootstrapped business's ascent. From the humble beginnings of a solo design freelancer to captaining a burgeoning Canadian Shopify and e-commerce development shop, Kevan doesn't hold back on the experiences that shaped his agency's success. Throughout our vivid conversation, we traverse the landscape of early client acquisition, the embrace of simplicity through a strategic pivot from SpreeCommerce to Shopify, and the impact of savvy salesmanship on regional e-commerce. Join us as we crack open the playbook on the evolving role of technology in meeting client needs. Kevan shares cherished stories, from custom Ruby on Rails platforms to the recent surge of Shopify, painting a picture of how he steered his company through the initial skepticism surrounding new e-commerce solutions. Moreover, we delve into the potential of no-code developments and their repercussions on the future of web development, offering a lens into the business acumen required to flourish in the e-commerce domain amidst the unrelenting tides of technological change. We don't just stop at tech talk; the episode also journeys into the human side of running an agency. Discover how Kevan's team has expanded beyond development into realms like support, launch services, and marketing, adapting to the ever-evolving demands of the industry. We also candidly reflect on the lessons learned from a harrowing technological setback, emphasizing resilience and the power of recovery. And for a sprinkle of global aspiration, Kevan and I muse over the dreams and strategies for working with international clients and the invigorating concept of client swapping between agencies. Tune in for this wealth of insights that could ignite the spark for your next venture. Also, since no one reads these notes, we are just using AI to create them, but if you do read them and find this message somehow, shoot me an email at alex@marsbased.com and you'll make my day. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
1 075 - Bootstrapped Businesses, with Amir Salihefendic (Founder @ Doist) 1:10:29
1:10:29 Прослушать Позже Прослушать Позже Списки Нравится Нравится1:10:29
Прослушать Позже Прослушать Позже Списки Нравится НравитсяWhat can you achieve as an entrepreneur without leaning on venture capitalist funding? How can we communicate more effectively in the modern work landscape? Today's episode is a deep dive into the riveting world of bootstrapped businesses, communication, and entrepreneurship with our esteemed guest, Amir Salihefendic, the CEO and founder of Doist. Amir breaks down his journey as a solo founder and unveils the secrets behind thriving in a competitive market without VC funding. He unveils the role of community and transparency in his business, highlighting the power of sharing and building in public. Our conversation also unravels the intricacies of asynchronous communication. While it may seem challenging, Amir argues that it's a pathway to more thoughtful and productive discussions. His insights on maintaining a successful business amidst a constantly changing tech world are an inspiring call to adapt and innovate relentlessly. As we round up, Amir lends us a peek into the future, touching on the impact of AI in product development and his vision for seamless integration and functionality. He shares his thoughts on legacy building, setting a motivational tone for aspiring business owners. Whether you lead a small startup or a large enterprise, this episode is a gold mine of strategies and practical advice to help you navigate your business journey. Be ready to be inspired, challenged, and educated as we delve into the business world through Amir's lens. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
1 074 - The unfiltered reality of serial entrepreneurship, with Francesc Font Cot (Co-founder of Incapto) 1:08:29
1:08:29 Прослушать Позже Прослушать Позже Списки Нравится Нравится1:08:29
Прослушать Позже Прослушать Позже Списки Нравится НравитсяBrace yourselves for a riveting dialogue with Francesc Font Cot, the dynamic serial entrepreneur who co-founded Incapto Coffee, Nubelo, and Bandit. We uncover the raw truth behind the glitz and glamour of startup life and explore the harsh reality that only two out of 10 startups survive. Francesc, with his decades of experience, offers a rare perspective on the elusive success of serial entrepreneurship. We explore the metamorphosis of business models, emphasizing the criticality of revenue, profits, and cash flow. Francesc shares candid anecdotes from his venture with Bandit, shedding light on the triumphs and tribulations of his business journey. We also delve into the intriguing world of digital native vertical brands, crowdfunding, and venture capital funding for growth. Francesc and his co-founder Joaquim’s innovative ideas turned opportunities into thriving businesses, breaking new grounds in the coffee industry. Lastly, we navigate through the challenging terrains of startup life, exploring the art of brand building under capital constraints. Francesc shares his superpower – the ability to stay calm and make the best decisions in the face of adversity. We explore his journey of creating and implementing a successful business model, highlighting the importance of understanding the value chain in the coffee industry. This is a truly enlightening conversation, highlighting Francesc's approach to marketing and selling her product, which sets her apart in the industry. A must-listen for anyone who's looking to make waves in the startup world. The AI-generated captions for this podcast episode labeled Francesc as "Francesca Von Gott". What a truly epic name. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
With our special guest, Khash Sajadi, the founder and CEO of Cloud 66, we're unlocking the story of a technology that transformed the world of software deployment. Imagine a world where developers are freed from the drudgery of repetitive tasks. Cloud 66 began as a solution to that exact problem, and Khash takes us on a journey from the early days of the company, through the evolution of its technology stack, to its present success. We embrace the nitty-gritty details of technology, discussing everything from the revival of Rails-based startups to the pros and cons of microservices and monoliths. What are the implications of measuring technical debt as a key performance indicator? How does the availability of talent influence our choices in technology? Khash provides intriguing insights into these questions and more. Not just that, we delve into the emergence of Go as a popular programming language and the impact of containerization and Kubernetes on the industry. But it's not all tech-specs and jargon. Khash regales us with the humorous story of how a small mistake led to him winning the 'Donkey of the Week' award at his company. To top it off, we tackle the often overlooked complexities of pricing for software-as-a-service (SaaS) companies, underscoring the importance of predictability and feature distinction. So, buckle up for a roller coaster ride through the highs and lows, the successes and mistakes, the serious and the fun facets of the software industry. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
Ever wondered how a tech company rides the tumultuous waves of an industry in flux? Journey with us, as Àlex, founder of MarsBased, shares his company's evolution in managing a surge from one to two contracts a year to a whopping 10 short-term contracts. Get an inside look at the challenges, triumphs, and the newfound dynamism this pivot has injected into the company operations. Unsure about the effects of the pandemic on tech prices? Listen up as we dig deep into the wider industry impact, discussing how businesses right from startups to corporates have been grappling with business adaptability. Hear out Àlex's insightful reflection on the reduced competition's influence on project pricing and the ripple effect it has had on businesses. Get ready for a raw, real, and revealing chat about the trials, tribulations, and tenacity of the tech industry in these uncertain times. Buckle up, it's going to be an enlightening ride. Totally generated with AI, all of the above. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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Life on Mars - A podcast from MarsBased
1 071 - Taking investment or selling MarsBased? 1:24:38
1:24:38 Прослушать Позже Прослушать Позже Списки Нравится Нравится1:24:38
Прослушать Позже Прослушать Позже Списки Нравится НравитсяIn this episode, our good friend in and out of business, Josh Feldberg, interviews Àlex to discuss many topics for a good hour and a half. Two friends discussing business, where the podcast host, Àlex, becomes the interviewee in a long, free-flowing and casual conversation across all topics, ranging from usage of social media and discussing politics there, to considering selling the business, passing through having side projects like a punk rock band and doing angel investing, and much more. Josh, we know you won't read this, but if you do, market the sh*t out of this episode to help our podcast grow further with your marketing wizard skills! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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