It's Always Media Thursday podcast with Madfest's Dan Brain

New Digital Age

#Tech #Business #News #Tech News #The New Digital Age Team

27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

2 года назад 37:16

MP3•Главная эпизода

NDA Editor Justin Pearse and Publisher Andy Oakes are back with another easy ramble through the streets of a week in the digital media and marketing industry.

In this week's episode, we review the trade press, looking at how the sector is flourishing and the strength of titles like The Drum, Campaign Ad Week and Media Leader, and discuss the latest developments in AI and attention.

This week's special guest is Dan Brain, Co-Founder, Madfest. Joining us from a box in London Bridge, he gives us an insight into what's happening at this year's festival and why you should be involved, along with his views on The Elizabeth Line, a recurrent topic on IAMT.

115 эпизодов

It's Always Media Thursday podcast with Madfest's Dan Brain

New Digital Age

published 2 года назад

MP3•Главная эпизода

NDA Editor Justin Pearse and Publisher Andy Oakes are back with another easy ramble through the streets of a week in the digital media and marketing industry.

115 эпизодов

#Tech #Business #News #Tech News #The New Digital Age Team

Все серии

1
NDA Meets: Katie Ingram, Director, Advertising Week Europe 29:18

3 дня назад29:18

29:18

In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Katie Ingram , Director of Advertising Week Europe . A relatively new appointment to the role, Katie brings with her a wealth of experience across out-of-home, publishing, and industry events, having worked at companies such as CBS Outdoor, Outsmart, and the Evening Standard. With Advertising Week Europe 2025 , for which NDA is a media partner, fast approaching, Katie discusses how the event has evolved over the years, what it represents today, and why it remains one of the most significant gatherings in the industry calendar. In a wide-ranging conversation, Katie reflects on the power of storytelling and celebrity in advertising. She also discusses the Future is Female Awards, taking part at Advertising Week itself for the first time year, an initiative designed to champion exceptional women making a difference in the industry. Beyond Advertising Week, Katie talks about her personal passion for advocacy around baby loss awareness, and how marketing and communications can play a critical role in driving conversations around difficult but important social issues. With optimism for the industry’s future, Katie sees creativity, innovation, and community as the driving forces behind the industry's growth this year.…

1
Inside the future of Possible: NDA Meets Christian Muche 32:34

24 дня назад32:34

32:34

In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Christian Muche, founder of Possible , one of the industry’s fastest-growing events. Muche, who also co-founded DMEXCO, shares insights into the rapid evolution of Possible, its recent acquisition by Hive Group, and its ambitions to become the Davos of the marketing world. The Rise of Possible Launched in 2023, Possible has quickly carved out a niche in the global marketing calendar. Its acquisition by Hive Group within a year of inception underscores its significance. Muche explains that the event was designed to fill a gap in the US and beyond, bringing together senior marketers, tech companies, and business leaders in a format that blends high-level networking, education, and industry-shaping discussions. Miami as a Strategic Hub Set in Miami Beach, Possible takes advantage of its location to connect with the growing Latin American market while offering a compelling alternative to events like Cannes Lions. With a focus on creating a high-value experience, Muche highlights the importance of face-to-face interactions, structured networking, and curated discussions that drive tangible business outcomes. What to expect in 2024 The upcoming show will feature an impressive line-up of C-suite speakers, including CMOs from Visa and Lego, as well as tech industry leaders and cultural influencers. Unlike traditional celebrity keynote slots, Muche emphasises that Possible prioritises speakers who can offer genuine marketing insights, ensuring relevance to attendees.…

1
It's Always Media Thursday: A triumphant 2025 return, agency outlook, and the industry event landscape 31:44

5 weeks назад31:44

31:44

It's Always Media Thursday, NDA's regular podcast taking an irreverent look at the digital media and marketing industry, is back for 2025. Hosted by NDA Editor Justin Pearse and Publisher Andy Oakes, It's Always Media Thursday takes a sideways look at a week in digital media. In this week's welcome-back episode, we discuss how industry event speaking needs a dose of authenticity, reflect on Omar Oakes' recent column on network agencies and the continued rise of the indies, sustainable media, Cannes Lions, Possible, and our own plans for Cannes. And we debut a new feature, Challenge Andy, set to replace 2024's popular What's on the Desk segment.…

1
Climbing the digital ladder: Becoming a success in the marketing world 33:08

15 weeks назад33:08

33:08

Sharon Palmer’s digital career spans over two decades. Currently Client Success Director at digital agency Idhl, she was key in the agency’s integration of nine businesses and eight separate brands into Idhl. She spent 27 years at McCann, starting as an exec, working up to MD, setting up the agency’s digital operations as digital marketing was born. In a wide-ranging and honest interview she discusses what it takes to get to the top in the digital industry, the personal characteristics that helped on this journey, her biggest mistakes and what they taught her, and her advice for anyone starting in the industry who wants to emulate her success. And what lessons for company culture she learned from the colossal job of integrating so many brands into the unified mission of CEO Ben Wood. It’s a fascinating story of how such integration can bring huge benefits for both clients and the agency’s people.…

1
Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Taptap Digital) 38:05

21 weeks назад38:05

38:05

In this special episode of the NDA Meets podcast, in association with Hivestack by Perion, NDA Editor Justin Pearse is joined by Inés Armendáriz, International Sales Director, and Nigel Clarkson, Global Chief Revenue Officer at Taptap Digital. They discuss how programmatic has transformed out-of-home into a key part of an omnichannel strategy, the challenges this presents, the lessons that have been learnt from the online world, the opportunity for advertisers to leverage real-time marketing, and much more!…

1
Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Hawk) 43:14

21 weeks назад43:14

43:14

The Out of Home (OOH) advertising industry is evolving rapidly, driven by digitisation, growing scale across the globe, and the advanced targeting and measurement capabilities of programmatic media. In this time of change, how can the industry best deliver on the promise of programmatic OOH? In this special podcast, NDA Editor Justin Pearse is joined by OOH experts Lee Cutter, VP, UK & Emerging Markets, Hivestack, and Shanil Chande, Commercial & Partnerships Director, UK & International at Hawk. Topics discussed in this in-depth conversation include the new opportunities for advertisers that digital out of home (DOOH) creates, how programmatic DOOH can boost the performance of your other media investments and how some of the world’s biggest brands are making the most of outdoor advertising.…

1
Masters of Media: Peter Rowe, Head of Media at NatWest Group 38:55

33 weeks назад38:55

38:55

NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Peter Rowe, Head of Media at NatWest Group. On moving from procurement to marketing: In procurement, I looked at inputs, such as how many agencies you need, and at outputs but also outcomes And procurement teams have output targets where marketing has outcomes, so they're not always aligned. Outcomes are what got me excited, hence the move into media." On media fragmentation. "You can’t do it on your own, you need brilliant people around you. Communication is critical here to mange the complexity You need to operate a very simple model in a complex situation. Essentially you need to make sure we are backing the things we know work well, that we can measure it all and optimise it At that point was know we’re mature enough to add to that mix." On telling a consistent brand story; "The thing that’s challenging about consistency is scale and pace. In media we need to make sure that when the customer sees something from us that it’s relevant to them on any channel." Agency relationships: A one team culture if what work, when everyone’s working to the same outcomes. Relationships used to be transactional and binary but now we need a multiple of expertise from multiple sources. The relationship is now more flexible. On search marketing: "Search is not a media channel but a behaviour and it tells you that the way people’s behaviour changes as they go from platform to platform."…

1
NDA Meets: James Hill, Chief Commercial Officer, Exte 32:53

33 weeks назад32:53

32:53

n the latest in our NDA Meets podcast, Editor Justin Pearse sits down with James Hill, Chief Commercial Officer, Exte. With an industry career spanning twenty years, James is two months into the new job, with responsibility of driving growth in new markets as the Spanish-born adtech company embarks on ambitious global expansion. The conversation covers subjects including: how Exte is planning to solve the disconnect between media, technology and creativity in digital advertising; the role of AI-enhanced contextual targeting; the fragmentation of CTV advertising and its solution; innovation in ad formats; and the challenges and opportunities of cookieless advertising. "With contextual 2.0, if you can provide macro targeting at scale - we read 4 million URLs every day - we can understand the exact sentiment of that content, build a sophisticated targeting model and then overlay that with attention-grabbing formats and guaranteed KPIs, you have a very compelling proposition for a world post cookie."…

1
NDA Meets: David Winstone, Trading Director UK, Channel Factory 31:09

34 weeks назад31:09

31:09

In the latest NDA Meets podcast, NDA Editor Justin Pearse sat down in Cannes with David Winstone, Trading Director UK, Channel Factory to discuss the future of the digital advertising industry. Topics covered included contextual alignment and how Channel Factory is helping brands align with the right content and using context as a proxy for performance. “Context is one of the main strategies in preparing for a post-cookie world,” he says. We’re looking at signals like geo and IDs and working with partners like Comscore which provides us with predictive audiences. What surprises clients most is the granularity we can go into with context to let you really hone in on the audience you are after.” Other areas of discussion included how to deal with issues of mis-attribution in CTV advertising, how AI is helping to close the loop between ad delivery, context and creative, sustainability in digital media, attention and more. “Attention is a leveller as it’s the closest we’ve been able to get to a real-world measure of if people actually are watching ads, and it’s a much better predictor of brand uplift. We’re now starting to trade campaigns based on attention sessions.”…

1
NDA Meets: Kumar Amrendra, Head of Digital Marketing, Sky & Elizabeth Brennan, Manager Advertising, Permutive 34:00

36 weeks назад34:00

34:00

At the year's Cannes Lions Festival, NDA Editor Justin Pearse sat down with Kumar Amrendra, Head of Digital Marketing, Planning & Data Science, Sky and Elizabeth Brennan, Manager Advertising, Permutive. In a wide-ranging discussion, we examine the stage of the nation for brands today as they prepare for a world post cookie.…

1
NDA’s An Audience With: Sir Martin Sorrell of S4 Capital 44:38

37 weeks назад44:38

44:38

In the second of our special ‘An Audience With’ podcasts from Canne 2024, NDA editor sits down to chat with Sir Martin Sorrell, Co-Founder and Executive Chairman of S4 Capital. One of the ad industry’s biggest names, Sorrell shares his thoughts on how Cannes has changed over the past two decades, considers whether brands are ready for a first-party future and offers his take on the current marketplace. (“Digital keeps expanding, linear keeps contracting.”)…

1
NDA's An Audience With: Terence Kawaja of Luma Partners 38:14

38 weeks назад38:14

38:14

In the first of our special 'An Audience With' podcasts from Cannes 2024, NDA editor Justin Pearse speaks with Terence 'Terry' Kawaja, founder and CEO of LUMA Partners. One of the most influential people in the industry, Kawaja tells why he still loves Cannes, explains why M&A activity is back with a bang and describes how ad industry has been been transformed from an art to a science...…

1
NDA Meets: Theo Theodorou, UK Managing Director at Microsoft Advertising 40:28

44 weeks назад40:28

40:28

In this episode of the NDA Meets podcast, New Digital Age Editor Justin Pearse sits down with Theo Theodorou, UK Managing Director at Microsoft Advertising, to discuss the topic of digital transformation. Theodorou, in his second stint at the tech giant, talks about the role of AI in the new era of digital transformation, how the technology is impacting the different stakeholders within the advertising ecosystem, and how Microsoft is empowering businesses through Copilot. Based on his more than two decades of experience, he also shares advice on how people within the industry can best navigate the rapidly changing world.…

1
NDA Meets: Hannah Walker, Head of Mid Market UK at Reddit 30:50

45 weeks назад30:50

30:50

In the latest episode of the NDA Meets podcast, NDA Editor Justin Pearse is joined in the studio by Hannah Walker, Head of Mid Market UK at Reddit. Reddit has been bolstering its advertising business in recent months to make the platform more attractive and effective for brands to communicate with its highly-engaged and passionate audience. Walker, previously at Snap, discusses how she is driving that ambition for mid-market brands,the power of community,and how Reddit is countering misplaced views of Reddit and its community. And she offers tips and advice for how brands can achieve success on the platform.…

1
It's Always Media Thursday: With special guest Mary Keane-Dawson 26:04

49 weeks назад26:04