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EP#05 Aaron Anderson on Content Promotion and Link Building Strategies for Competitive Industries

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Контент предоставлен Growth Gorilla. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Growth Gorilla или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Main Takeaways:

  • Content promotion is anything you do to get your content in front of an audience.
  • Link building is an important part of content strategy to optimize content and rank for relevant keywords, especially for competitive industries. The type of content determines its ability to earn links; content that provides value to site owners will do better in earning links.
  • According to Aaron, content creation is more important than promotion, but both need to be considered for competitiveness. It is best to consider promotion before creating content to inform creation strategy. To make content easier to acquire backlinks, it is important to think about link building when creating content.
  • How to acquire quality backlinks with broken link building (yes, it still works!)
  • Email is the primary medium of reaching out, but social media channels can also be effective depending on what one is comfortable with and can execute well.
  • The biggest mistake people make when building or promoting content is not recognizing the difference between the audiences who may consume the content and those who will be able to link to it.
  continue reading

17 эпизодов

Artwork
iconПоделиться
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 13, 2023 04:24 (1+ y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 361060367 series 3455693
Контент предоставлен Growth Gorilla. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Growth Gorilla или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Main Takeaways:

  • Content promotion is anything you do to get your content in front of an audience.
  • Link building is an important part of content strategy to optimize content and rank for relevant keywords, especially for competitive industries. The type of content determines its ability to earn links; content that provides value to site owners will do better in earning links.
  • According to Aaron, content creation is more important than promotion, but both need to be considered for competitiveness. It is best to consider promotion before creating content to inform creation strategy. To make content easier to acquire backlinks, it is important to think about link building when creating content.
  • How to acquire quality backlinks with broken link building (yes, it still works!)
  • Email is the primary medium of reaching out, but social media channels can also be effective depending on what one is comfortable with and can execute well.
  • The biggest mistake people make when building or promoting content is not recognizing the difference between the audiences who may consume the content and those who will be able to link to it.
  continue reading

17 эпизодов

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