Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Похожие на Of Record | The latest in digital marketing & advertising
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Leading Up is a top-ranking leadership podcast to help you work, lead, and live differently. In Season 7, we’ll shine a light on storytelling, and how it can help aspiring leaders communicate better. Alan Todd, VP of Leadership Development at Udemy, sits down with some of the most thoughtful and exciting leaders, practitioners, and thinkers. Together, we’ll help you unlock your potential and become an even better leader. New episodes drop every Wednesday, so be sure to follow the podcast to ...
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Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Taylor's Era and the Nintendoverse | Weekly Digital Marketing Update 4/21
Manage episode 361343389 series 2446310
Контент предоставлен Podcast Of Record and Of Record. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Podcast Of Record and Of Record или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Digital Ad Market Update: 4/15 - 4/21 2023
Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.
Top Stories:
Taylor Swift's Eras Tour might go all the way to the Billion Club, but will Beyonce get there first?
The Super Mario Bros. Movie was a smash hit and it has us singing Peaches. Where will the Nintendoverse go from here? Tune in for it all.
Bud Light is another case study on what not to do in marketing. Let's get into it.
Articles Mentioned:
AI and Videogames: https://bit.ly/3UcGwcc
Bud Light Right-Wing Cancel Culture: https://bit.ly/41sOTDl
Bud Light Stuck: https://bit.ly/3Lm6siT
Chat-GPT Therapy? https://bit.ly/3H6aNEl
Instagram Steals Linktree Thunder: https://bit.ly/44559MC
…
continue reading
Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.
Top Stories:
Taylor Swift's Eras Tour might go all the way to the Billion Club, but will Beyonce get there first?
The Super Mario Bros. Movie was a smash hit and it has us singing Peaches. Where will the Nintendoverse go from here? Tune in for it all.
Bud Light is another case study on what not to do in marketing. Let's get into it.
Articles Mentioned:
AI and Videogames: https://bit.ly/3UcGwcc
Bud Light Right-Wing Cancel Culture: https://bit.ly/41sOTDl
Bud Light Stuck: https://bit.ly/3Lm6siT
Chat-GPT Therapy? https://bit.ly/3H6aNEl
Instagram Steals Linktree Thunder: https://bit.ly/44559MC
229 эпизодов
ПоделитьсяManage episode 361343389 series 2446310
Контент предоставлен Podcast Of Record and Of Record. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Podcast Of Record and Of Record или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Digital Ad Market Update: 4/15 - 4/21 2023
Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.
Top Stories:
Taylor Swift's Eras Tour might go all the way to the Billion Club, but will Beyonce get there first?
The Super Mario Bros. Movie was a smash hit and it has us singing Peaches. Where will the Nintendoverse go from here? Tune in for it all.
Bud Light is another case study on what not to do in marketing. Let's get into it.
Articles Mentioned:
AI and Videogames: https://bit.ly/3UcGwcc
Bud Light Right-Wing Cancel Culture: https://bit.ly/41sOTDl
Bud Light Stuck: https://bit.ly/3Lm6siT
Chat-GPT Therapy? https://bit.ly/3H6aNEl
Instagram Steals Linktree Thunder: https://bit.ly/44559MC
…
continue reading
Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.
Top Stories:
Taylor Swift's Eras Tour might go all the way to the Billion Club, but will Beyonce get there first?
The Super Mario Bros. Movie was a smash hit and it has us singing Peaches. Where will the Nintendoverse go from here? Tune in for it all.
Bud Light is another case study on what not to do in marketing. Let's get into it.
Articles Mentioned:
AI and Videogames: https://bit.ly/3UcGwcc
Bud Light Right-Wing Cancel Culture: https://bit.ly/41sOTDl
Bud Light Stuck: https://bit.ly/3Lm6siT
Chat-GPT Therapy? https://bit.ly/3H6aNEl
Instagram Steals Linktree Thunder: https://bit.ly/44559MC
229 эпизодов
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Of Record | The latest in digital marketing & advertising
Joe and Kiersten are back in the studio! This week, they tackle the current worldwide phenomenons of Taylor Swift and TikTok. Is TikTok making its way to your local restaurant or sports bar? Taylor Swifts new movie releases as well as new music and fans are going WILD! Plus your favorite Halloween costumes and trends that you didn't know!…
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Of Record | The latest in digital marketing & advertising
1 Taylor Swift Does Sports While Elon and Bezos Monopolize the Future | Weekly Digital Marketing Update 10/20 32:49
Digital Ad Market Update: 10/6 - 10/20 2023 Joe and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 33 minutes or less. Top Stories: Taylor Swift and Travis Kelce are colliding fan bases and the NFL is obsessed. Sports betting scandals, Sunday Ticket confusion, and Toy Story football? All in store for this episode. Amazon has its sights set on the world. Elon Musk and 'X' want to control your identity. Articles Mentioned: ESPN Bet: https://bit.ly/472duRT Amazon Will Make Your Ads: https://bit.ly/48Z97J3 Elon Tests Anti-Bot Theory: https://bit.ly/4951xg7…
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Of Record | The latest in digital marketing & advertising
Joe is back! Joe and Kiersten rehash the Presidential Campaign and the memes that developed. X and Target stores recieve backlash after questionable marketing choices. And everyones getting ready for the long awaited NFL season and popular marketing campaigns that follow.
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On this weeks OfRecord, the Barbies take over! Kiersten is joined by Anabella, Jamie, and Tori to discuss the latest trends. The Barbie movie marketing is still excelling while the Snow White movie remake is already getting its fair share of controversy. Aliens are real? We dive into this newest discovery as well as opinions on the Twitter rebrand and popular baby names.…
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Of Record | The latest in digital marketing & advertising
Joe and Kiersten are back in the studio! Amazon Prime Day and Taylor Swift are the hot topics, with a quick update on McDonald's Grimace marketing campaign!
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Of Record | The latest in digital marketing & advertising
Joe and Kiersten are out of the office! That means the interns, Jamie and Anabella, takeover the podcast for a special Peasant's episode! Jamie and Anabella tackle the 4th of July holiday and it's wildest traditions, trivia, and trends! (much more exciting than ol' Joe)
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Of Record | The latest in digital marketing & advertising
Joe and Kiersten talk about the TikTok sensation: Grimace! These two discuss Mcdonald's and Barbie marketing tactics and how some have been surprising and somewhat horrific. Later, Joe and Jamie take on a Taco Bell lawsuit on "Taco Tuesday" as well as the latest Tiktok trends.
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Of Record | The latest in digital marketing & advertising
On this episode of "OfRecord", Joe and Kiersten dive into the upcoming Barbie movie where everything might not be what is seems. The newest story that shook the nation; OceanGate Submarine goes missing in the middle of the ocean while making its journey to visit the Titanic. Also, latest Movie and TV show trends and how companies are blowing up media platforms like Titktok.…
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Of Record | The latest in digital marketing & advertising
Digital Ad Market Update: 6/2 - 6/8 2023 Joe, Kiersten, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 29 minutes or less. Top Story: Apple recently unveiled its first product in the VR/AR headset space, and we are doing a deep dive into the capabilities of the device and the future of Apple's headset product line. Articles Mentioned: Apple Vision Headset: https://apple.co/3oKUB5x…
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Digital Ad Market Update: 5/26 - 6/1 2023 Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 32 minutes or less. Top Stories: Not every business knows how to traverse public opinion, especially during Pride month. Let's dive into it. Presidential launches in Twitter Spaces? Yeah, you heard that right. What could go wrong? Let's discuss. Articles Mentioned: North Face Pride Pushes On: https://bit.ly/3N44RPB Target Pride Backlash: https://bit.ly/3qgkxpS…
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Of Record | The latest in digital marketing & advertising
Digital Ad Market Update: 5/12 - 5/25 2023 Joe and Kiersten are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less. Top Stories: The beer of the masses has many pouring out their glasses. What happened with Anheuser-Busch? Pluto TV is giving away free TVs for what? Selling your soul? Nope, just every detail about you. Let's get into it. Do you like pickles? How about pickleball, America's latest sports craze coming to old brick-and-mortar locations? Articles Mentioned: Pluto TV Free TVs: https://bit.ly/43tqKxb Pickleball Craze: https://bit.ly/4357AxK…
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Digital Ad Market Update: 4/23 - 5/11 2023 Joe, Kiersten, and producer Alex are in the studio to give you all the latest marketing, tech, culture related news from the last two weeks. Hear it all in X minutes or less. Top Stories: King Charles' Coronation happened. We have some thoughts. The Writers Guild strike is halting the production of TV shows and movies left and right. We dive into our predictions of what's to come. Live events are finally back and LiveNation seems to be having no trouble raking in cash. Drive-throughs are getting automated? Tipping at self-checkout? We have some opinions. Gen-Z is in love with logos. We talk about the power of the brand and the influence of color on different generations. Walmart has gone through several rebrands during its lifetime. We break down a few and the company changes we associate with each. From here, we get into the maximalism revival and how different industries can benefit from adopting this trend. Articles Mentioned: Wendy's, Google AI Drive-Through Push: https://bit.ly/3BfJrIu Gen-Z's Love for Logos: https://bit.ly/44NGufK Tipping at Self-Checkout: https://bit.ly/42mCpxF Walmart's Past Rebrands: https://bit.ly/3nJ5qEH…
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Of Record | The latest in digital marketing & advertising
Digital Ad Market Update: 4/15 - 4/21 2023 Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less. Top Stories: Taylor Swift's Eras Tour might go all the way to the Billion Club, but will Beyonce get there first? The Super Mario Bros. Movie was a smash hit and it has us singing Peaches. Where will the Nintendoverse go from here? Tune in for it all. Bud Light is another case study on what not to do in marketing. Let's get into it. Articles Mentioned: AI and Videogames: https://bit.ly/3UcGwcc Bud Light Right-Wing Cancel Culture: https://bit.ly/41sOTDl Bud Light Stuck: https://bit.ly/3Lm6siT Chat-GPT Therapy? https://bit.ly/3H6aNEl Instagram Steals Linktree Thunder: https://bit.ly/44559MC…
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Of Record | The latest in digital marketing & advertising
Digital Ad Market Update: 4/7 - 4/14 2023 Joe, Kiersten, and producer Alex are in the studio to give you a deep dive into the Bud Light situation and our opinion on what Anheuser-Busch should have done. Hear it all in 49 minutes or less. Top Stories: Who is Bud Light's new brand manager? What beer brand would have been better poised to pivot its audience? How Miller Light did a similar campaign, but more successfully.…
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Of Record | The latest in digital marketing & advertising
Digital Ad Market Update: 3/30 - 4/6 2023 Joe, Kiersten, and producer Alex are in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less. Top Stories: The vast overreach of the bills supposedly just targeting TikTok, including the DATA Act and the RESTRICT Act, are becoming a growing point of contention with over half of Americans who use the app and even those who don't. Let's get into the discourse. Why is GenZ obsessed with Target on TikTok? No other retailer gets this much love on social media. Let's dive into it. Bud Light is trying to change its target demographic. We're breaking down some of the latest changes they have made in their advertising and spokesperson roster. Articles Mentioned: New Bud Light Spokesperson: http://bit.ly/3GlpqTX Target Obsession on TikTok: https://bit.ly/3UcGwcc…
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Похожие на Of Record | The latest in digital marketing & advertising
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Работайте офлайн с приложением Player FM !
Работайте офлайн с приложением Player FM !
