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РЕКЛАМА
Get ready for a rollercoaster ride into the world of e-commerce, as we sit down with the co-founder of Lovehoney, Richard Longhurst.
In a gripping and enlightening conversation, Richard unravels the story of building the world's largest sex toy retailer, and the origin of a new golf accessory innovation, the Pocket Timer. Hear first-hand how Lovehoney rose to prominence - and a £1BN sale - through superior customer service, savvy SEO strategies, and big, often eye-catching, ideas.
We then switch gears to discuss the hurdles Lovehoney faced due to adult content restrictions on social media. Richard shares insights into how they creatively navigated these challenges, keeping the press interested and their brand on the front lines. He also provides an interesting take on the risks of chat GPT for content production, and the blurry lines between journalists, bloggers, and influencers.
We cap off our chat with a deep dive into the evolution of e-commerce and the challenges Lovehoney encountered along the way. Richard candidly shares their biggest wins as well as the hard-earned lessons. And to top it all off, Richard gives us a sneak peek into his new golf accessories venture, shedding light on the modern-day challenges of securing clicks and eyeballs in the e-commerce landscape. This episode is a must-listen for anyone looking to gain a comprehensive, behind-the-scenes look at the world of e-commerce, from sex toys to golf gadgets!
Subscribe to the Lightning 50 E-commerce Growth Hacking Podcast and get an instant notification when a new episode is released. We’re available on Apple Podcasts, Spotify, Amazon, Stitcher, or wherever you get your podcasts.
Support our Sponsors
Peoplevox is the warehouse management system helping ambitious ecommerce businesses scale.
Peoplevox offers proven increases in accuracy and transparency across your warehouse, lightning-fast pick-and-pack methods based on industry best practice and a proven track record partnering with some of the most successful brands of the ecommerce era. All with simple set-up and user training, - exactly what you need to take control of your warehouse and wow your customers.
Inventory Planner by Sage is the premier inventory planning software for e-commerce businesses. The top rated solution helps thousands of entrepreneurs and enterprise businesses like yours to reduce their time investment, adapt quickly to market shifts, and bolster their profits through smart purchasing decisions generated by our demand forecasting capabilities. If you want to avoid spending countless hours toiling over tedious spreadsheets, prevent costly stock planning mishaps due to product outages, and reduce unnecessary expense in terms of overstock and low performing items, then get in touch today.
50 эпизодов
Get ready for a rollercoaster ride into the world of e-commerce, as we sit down with the co-founder of Lovehoney, Richard Longhurst.
In a gripping and enlightening conversation, Richard unravels the story of building the world's largest sex toy retailer, and the origin of a new golf accessory innovation, the Pocket Timer. Hear first-hand how Lovehoney rose to prominence - and a £1BN sale - through superior customer service, savvy SEO strategies, and big, often eye-catching, ideas.
We then switch gears to discuss the hurdles Lovehoney faced due to adult content restrictions on social media. Richard shares insights into how they creatively navigated these challenges, keeping the press interested and their brand on the front lines. He also provides an interesting take on the risks of chat GPT for content production, and the blurry lines between journalists, bloggers, and influencers.
We cap off our chat with a deep dive into the evolution of e-commerce and the challenges Lovehoney encountered along the way. Richard candidly shares their biggest wins as well as the hard-earned lessons. And to top it all off, Richard gives us a sneak peek into his new golf accessories venture, shedding light on the modern-day challenges of securing clicks and eyeballs in the e-commerce landscape. This episode is a must-listen for anyone looking to gain a comprehensive, behind-the-scenes look at the world of e-commerce, from sex toys to golf gadgets!
Subscribe to the Lightning 50 E-commerce Growth Hacking Podcast and get an instant notification when a new episode is released. We’re available on Apple Podcasts, Spotify, Amazon, Stitcher, or wherever you get your podcasts.
Support our Sponsors
Peoplevox is the warehouse management system helping ambitious ecommerce businesses scale.
Peoplevox offers proven increases in accuracy and transparency across your warehouse, lightning-fast pick-and-pack methods based on industry best practice and a proven track record partnering with some of the most successful brands of the ecommerce era. All with simple set-up and user training, - exactly what you need to take control of your warehouse and wow your customers.
Inventory Planner by Sage is the premier inventory planning software for e-commerce businesses. The top rated solution helps thousands of entrepreneurs and enterprise businesses like yours to reduce their time investment, adapt quickly to market shifts, and bolster their profits through smart purchasing decisions generated by our demand forecasting capabilities. If you want to avoid spending countless hours toiling over tedious spreadsheets, prevent costly stock planning mishaps due to product outages, and reduce unnecessary expense in terms of overstock and low performing items, then get in touch today.
50 эпизодов
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