Business of Craft Craft Retailer Research Results with Anneliese Johnson

Business of Craft

Контент предоставлен Leanne Pressly and CEO Stitchcraft Marketing. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Leanne Pressly and CEO Stitchcraft Marketing или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

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Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. Our guests share best practices and teach effective marketing skills, that help crafty business owners learn to grow and scale. Let's start crafting a better business together!

Today we welcome you to our kickoff for season six of Business of Craft. Leanne and Anneliese present our findings from the 2023 Craft Retailer Research project. The 2023 Craft Retailer Survey organized by Audience Audit and Stitchcraft Marketing included 923 respondents from April to May 2023. Respondents included manufacturers, distributors and retailers of craft products. The research has a margin of error of +/- 3.2 percentage points at a 95% confidence level. Four distinct attitudinal segments emerged among respondents; these are groups of craft business owners who share a set of attitudes. The data that came out of this study is going to inform a lot of the shows we have planned for this season.

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#Lifestyle #Business #Marketing #Leanne Pressly #CEO Stitchcraft Marketing #Hobbies