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From Taboo to Triumph: How Coco de Mer is Defying Ad Bans, Redefining Luxury and Pioneering Female Pleasure
Manage episode 378539623 series 3416479
Imagine believing in the brand you work for with such conviction that you buy it outright 😱
That’s EXACTLY what Coco de Mer’s CEO Lucy Litwack did – and in this week’s episode of Re:tales she tells us why.
⚠️ Spoiler alert: it’s got a lot to do with Lucy’s pioneering belief in female pleasure as a path to empowerment.
In this seriously juicy conversation, Lucy also shares:
- The surprising trends that helped make brands which champion female pleasure more mainstream
- How luxury brands are having to pivot – and offer more emotional, personal experiences
- Her commitment to building a brand with purpose (and her success so far, including recently earning the prestigious Butterfly Mark certification)
- How her team are defying advertising restrictions on products for female pleasure by focusing on offline marketing, including some impressive collaborations
- The challenges of moving away from bricks and mortar to focus on a digital-first strategy (like late paid invoices)
Our host Caroline Baldwin describes Lucy as a force of nature – and she’s not wrong. Get ready to feel inspired…
Subscribe to Re:tales and get an instant notification when a new episode is released. We’re available on Apple Podcasts, Spotify, Amazon, Stitcher, or wherever you get your podcasts.
Разделы
1. From Taboo to Triumph: How Coco de Mer is Defying Ad Bans, Redefining Luxury and Pioneering Female Pleasure (00:00:00)
2. Evolving Lingerie Industry Landscape (00:00:01)
3. Differentiating Luxury Lingerie Brand Cocodamera (00:13:39)
4. Female Pleasure and Customer Acquisition Challenges (00:20:52)
5. Challenges and Goals for Coco Demer (00:32:39)
6. Retail Metrics and Taking Risks (00:37:52)
50 эпизодов
Manage episode 378539623 series 3416479
Imagine believing in the brand you work for with such conviction that you buy it outright 😱
That’s EXACTLY what Coco de Mer’s CEO Lucy Litwack did – and in this week’s episode of Re:tales she tells us why.
⚠️ Spoiler alert: it’s got a lot to do with Lucy’s pioneering belief in female pleasure as a path to empowerment.
In this seriously juicy conversation, Lucy also shares:
- The surprising trends that helped make brands which champion female pleasure more mainstream
- How luxury brands are having to pivot – and offer more emotional, personal experiences
- Her commitment to building a brand with purpose (and her success so far, including recently earning the prestigious Butterfly Mark certification)
- How her team are defying advertising restrictions on products for female pleasure by focusing on offline marketing, including some impressive collaborations
- The challenges of moving away from bricks and mortar to focus on a digital-first strategy (like late paid invoices)
Our host Caroline Baldwin describes Lucy as a force of nature – and she’s not wrong. Get ready to feel inspired…
Subscribe to Re:tales and get an instant notification when a new episode is released. We’re available on Apple Podcasts, Spotify, Amazon, Stitcher, or wherever you get your podcasts.
Разделы
1. From Taboo to Triumph: How Coco de Mer is Defying Ad Bans, Redefining Luxury and Pioneering Female Pleasure (00:00:00)
2. Evolving Lingerie Industry Landscape (00:00:01)
3. Differentiating Luxury Lingerie Brand Cocodamera (00:13:39)
4. Female Pleasure and Customer Acquisition Challenges (00:20:52)
5. Challenges and Goals for Coco Demer (00:32:39)
6. Retail Metrics and Taking Risks (00:37:52)
50 эпизодов
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