33: How to Activate Your Clients As Your Best Sales People - with Michelle Golladay, the VP of Marketing at Daasity

Women in B2B Marketing

In this episode of Women in B2B Marketing, host Jane Serra interviews Michelle Golladay, the VP of Marketing at Daasity. Michelle shares her journey into B2B marketing, her experience working at IBM and an art gallery in London, highlighting the differences between large corporations and startups. Michelle also talks about her management roles and the challenges she's faced, emphasizing the importance of empathy and observing her own managers.

Michelle talks about:

• the speed to impact and the availability of resources and mentorship in large corporations compared to startups
• the significance of understanding budgets and managing people
• how she learned through mentorship and personal experiences
• three different management styles - which to emmulate and which to avoid
• how to activate your clients as your best sales people
• various types of asks that can be made of clients, and the need for strong relationships
• different co-marketing activities that can be done with clients
• the evolution of a good customer advisory board

Key Links:

Guest: Michelle Golladay - https://www.linkedin.com/in/michellegolladay/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Daasity: https://www.daasity.com/