S5 Ep54: Kayla Castañeda CEO of Agua Bonita and Forbes 30 under 30

Latinas From The Block To The Boardroom

#Society #Business #Audioboom #Conversations #Entrepreneur #Theresa E Gonzales #Block To The Boardroom

22:42

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

год назад 42:15

MP3•Главная эпизода

Kayla Castenada, of Agua Bonita who has broken into the Beverage industry with her Agua Bonita drinks, a non-alcoholic beverage, saw an opportunity in the Non-Alcoholic Drinks market with Agua Frescas being something viable within a large industry, but wasn't recognized as an option by global brands. The market opportunity for 2023 amounts to US$496.50bn! That’s a lot of BEBIAS! The market's largest segment is the segment Soft Drinks with a market volume of US$328.10bn. Kayla, being from the heart of the Central Valley, Hanford California, where most of America receives its food, saw the opportunity and took her shot. Now, Kayla is the first Latina in her industry to raise more than $1 million dollars and has been honored with a Forbes 30 Under 30 lister, a Cartier global impact entrepreneur, a top 100 Female Founder as recognized by Inc. magazine. In addition, Agua Bonita has now achieved success in retailers nationwide, 1300 stores and counting, and part of their sales goes towards supporting farm workers rights. Let's get into the business of seeing our super powers and presenting it to the world! Los Vamos!
This episode was sponsored by Latinas And Power, a network of thousands of Latina Professionals and Entrepreneurs from Across the United States that are ready for leadership opportunities. Join today or inquire about their Latinas In Leadership Institute @ Latinasinleadershipinstitue.com
Production and Host by Theresa E. Gonzales of 5-E Leadership and Marketing
Audio Engineered by Robert Lopez of Crates Audio
Subscribe to our Newsletter Latinasb2b.com
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68 эпизодов

Latinas From The Block To The Boardroom

S5 Ep54: Kayla Castañeda CEO of Agua Bonita and Forbes 30 under 30

Latinas From The Block To The Boardroom

published год назад

MP3•Главная эпизода

68 эпизодов

#Society #Business #Audioboom #Conversations #Entrepreneur #Theresa E Gonzales #Block To The Boardroom

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Latinas From The Block To The Boardroom

1
S6 Ep68: Known Co-Founder and President Nathalie Molina Niño Redefining Boardrooms With Latina Entrepreneurship 49:40

25 weeks назад49:40

49:40

In a world where diversity and inclusion are at the forefront of transformative business practices, our latest episode offers an inspiring narrative of empowerment, leadership, and the indispensable role of Latinas in reshaping the corporate landscape. In this episode, Natalie Molina Niño , President and Co-Founder of Known , a distinguished investor and advocate for women and communities of color in business, joins the podcast to share an abundance of boardroom information on the crucial contributions of Latinas in business and economic development. We discuss the growing influence of Latinas in entrepreneurship, the buying power of the Latino/a community and the lack of Latina/o representation in boardrooms that don't reflect the current economic opportunities. Our discussion also covers the pathways into boardrooms and how to find the right boardroom that aligns to your values. There is no greater time to look at the next opportunity for your career or to grow your organization with this insightful information on diversifying your boardroom to scale your business. Information quoted in this podcast for resources are located here: Latino Buying Power & Latino Boardroom Statistics & Latina Economic Influencer Check out and listen to more episodes: Apple Podcast: https://apple.co/3zvQq2y Spotify: https://spoti.fi/4e8wNwM YouTube: https://bit.ly/Latinasb2b Support Latinas B2B by checking out our merch: https://www.latinasb2b.com/shop-latin... Connect with us: Website: www.latinasb2b.com YouTube @Latinasb2b Instagram: @Latinasb2b LinkedIn:@Theresalatinasb2b Facebook: @Latinasb2b.marketing X: @LatinasB2B Join newsletter: www.latinasb2b.com Podcast production by Theresa E. Gonzales and Audio Engineered by Robert Lopez. To learn more about Latinasb2b.com and how you can work with us in a sponsorship opportunity, please contact us at info@latinasb2b.com .…

Latinas From The Block To The Boardroom

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S6 Ep67: Dr. Antonia O. Franco Chief Operating Officer and President of Digital Nest Is Helping To Create Economic Equity through Technology Skill Centers 38:18

29 weeks назад38:18

38:18

Our 6th season opens up a deeper conversation, regarding higher education, community and resources for the next generation of workforce for our Latine Youth. Our guest is Dr. Antonia O. Franco, COO and President of DigitalNest.org . D r. Antonia O. Franco’s career spans nearly thirty years of executive and management experience in the nonprofit, philanthropic and government sectors advancing access, equity and a voice to marginalized communities. She has worked extensively on leading organizational change, creating strategic partnerships and community building, and scaling the work of programs, initiatives and organizations. She oversees the programmatic and operational initiatives that support the scaling efforts spanning the five rural communities of Watsonville, Salinas, Gilroy, Modesto and Stockton . Dr. Antonia and I discuss her inspiring journey into higher education, through perseverance and by highlighting the pivotal role her family, community support, and how she saw that representation matters. If you can see it, you can be it. Growing up in an agricultural community in Arizona, Dr. Franco's story is a testament to the power of nurturing curiosity and providing opportunities for young people to envision and achieve their aspirations. Dr. Franco and I discuss the current lack of diversity in tech and educational leadership and stress the importance of motivating more of our Latine community to pursue careers in education, technology and the STEM industries. By showcasing various career paths, organizations like Digital Nest are guiding young people toward building economic equity by fulfilling impactful careers by utilizing tech and helping them into their first career within tech organizations. We both emphasize how important it is to pay it forward to our future generations by the change we are setting in motion through organizations, such as Digital Nest and by using this podcast platform to lift our voices. We are delighted to have Dr. Antonia O. Franco and the Digital Nest team help make this audio production also as a recorded live video episode, which you can watch in full length on our YouTube Channel, at Latinasb2b and subscribe to follow us on longer content videos. Connect with Latinas From The Block To The Boardroom Website: www.latinasb2b.com YouTube @Latinasb2b Join newsletter: www.latinasb2b.com LinkedIn: latinasb2bmarketing Facebook: @Latinasb2b.marketing Instagram: @Latinasb2b X.com : @LatinasB2B Executive Podcast production by Theresa E. Gonzales and Audio Engineered by Robert Lopez . To learn more about Latinasb2b.com and how you can work with us in a sponsorship opportunity, please contact us at info@latinasb2b.com.…

Latinas From The Block To The Boardroom

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S5 Ep66: Pride and Progress With Deputy Director of Equality Illinois Mony Ruiz Velasco on LGBTQ+ Rights and Challenges 47:30

42 weeks назад47:30

47:30

Our special guest, Mony Ruiz Velasco - Deputy Director of Equality Illionios, and proud queer Latina, wife and mother who shares her extensive experience as a human rights advocate and attorney, emphasizing the importance of continued advocacy and visibility for LGBTQ+ communities. In this episode we reflect on her personal journey growing up in Mexico and South Texas, and her commitment to making it easier for future generations to find support and acceptance, as many young Latine LGBTQ+ youth don't feel safe or supported. The conversation underscores the importance of providing an inclusive environment, to feel safe in expressing their identities, especially for LGBTQ Latine youth and within our communities of color, who experience higher rates of verbal assault, physical violence, homelessness and suicidal thoughts compared to their peers. We also discuss and celebrate significant legislative victories, such as the requirement for LGBTQ history to be taught in schools, showcasing the resilience and vibrancy of the LGBTQ community, such as the Stonewall riots, the ACT UP movement and learning how to find community and resources. The significance of voting this year is not over-hyped nor should be sidelined, as over 500 anti-LGBTQ+ bills have been initiated, and some advanced into law, to ban books, advance incarceration sentencing and deny access to healthcare for LGBTQ+ youth, which significantly impacts marginalized communities of color. With the stakes so high in this election year, the impact of state bills that aim to undermine our freedoms and civil rights will significantly create a humanitarian crisis over the next few years. We highlight the need for community unity and the role of truth in combating these challenges. We are so thankful to have truth sources, such as Mony and the representation of Equality Illinois on our podcast, to continue our needed education and resources to keep communities safe. Resources and links for further information. Gracias. Resources Mentioned: The Trevor Project UCLA School of Law -Williams Institute Equality Illinois Glaad.org ACLU Human Rights Campaign Connect with Latinas From The Block To The Boardroom Website: www.latinasb2b.com YouTube @Latinasb2b Join newsletter: www.latinasb2b.com Facebook: @Latinasb2b.marketing Instagram: @Latinasb2b X.com : @LatinasB2B Merchandise for this Podcast: Latinasb2b.com/Shop Podcast production by Theresa E. Gonzales and Audio Engineered by Robert Lopez . To learn more about Latinasb2b.com and how you can work with us in a sponsorship opportunity, please contact us at info@latinasb2b.com.…

Latinas From The Block To The Boardroom

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S5 Ep65: Professor Fatima K. Espinosa Vasquez: Unveiling the Complexities of Technology and Community Activism 48:14

43 weeks назад48:14

48:14

Fatima Espinoza Vasquez. Ph.D. Associate Professor University of Kentucky College of Communication and Information School of Information Science will share with us her dedication to leveraging Information and Communication Technologies (ICTs) for positive social change, which originated from a panel conversation from the Latina Futures Symposium created by the UCLA Chicano Studies Research Center and the UCLA Latino Policy & Politics Institute earlier this year, to bridge a conversation across our social media usage, AI for businesses and also for political misinformation. Fatima's roots in Honduras and her role at the American embassy during the tumultuous events of 9-11 gave her a profound insight into the significance of information management. She shares with us her pivotal moments that helped reshaped her perception of technology—from an initial optimism about its universal benefits to a more critical awareness of the power dynamics and societal influences that mold its use and to holds and harnesses the access. In the heart of our conversation, Fatima shed light on digital inequity, making a vital distinction from the oft-cited digital divide. She argued that digital inequity goes beyond mere access to technology—it is deeply intertwined with broader social structures such as race, gender, immigration status, and economic conditions. Illustrating this point, she brought up inspiring cases like rural Argentine communities creating digital infrastructures through cooperatives, challenging the normative corporate grip on technological advancement. Join us in learning how communities learn how they have power to leverage digital knowledge and infrastructure within their own communities. Connect with Latinas From The Block To The Boardroom at: Website: www.latinasb2b.com YouTube @Latinasb2b Instagram: @Latinasb2b LinkedIn: @latinasb2bmarketing Facebook: @Latinasb2b.marketing X.com : @LatinasB2B Join newsletter: www.latinasb2b.com Podcast production by Theresa E. Gonzales and Audio Engineered by Robert Lopez . To learn more about Latinasb2b.com and how you can work with us in a sponsorship opportunity, please contact us at info@latinasb2b.com. Gracias.…

Latinas From The Block To The Boardroom

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S5 Ep64: The Legacy of Leadership: Ella Baker's Influence on Modern Advocacy With Executive Director Marlene Sanchez 40:54

46 weeks назад40:54

40:54

We are incredibly honored to host Marlene Sanchez, the Executive Director of the Ella Baker Center for Human Rights. As the Executive Director of theElla Baker Center for Human Rights, Marlene is a proud San Francisco native, and Chicana, where she has spent more than 20 years building power with youth and formerly incarcerated people. Through her work, Marlene has created pathways to invest in the leadership of people directly impacted by the criminal legal system and helped center the voices of young people to bring youth justice. For the past decade, she has helped pass policies focused on youth justice, reproductive justice, LGBTQ discrimination, police accountability, and sentencing reform. Marlene came to community work at age 15 looking for employment and a way out of the juvenile justice system. She is the result of change through a resourced community. In this episode, we discuss how incarceration breaks families and communities apart and it’s not the answer to keeping communities safe. The United States prison system has the highest incarcerated population of brown and black men , and the legacy of prison systems stems from slavery and economic exploitation that this country was built upon. ( Author, Nicole Hannah Jones mentions within the first chapters of her book, The 1619 project, ) By holding accountability of elected officials, for housing, jobs and healthcare, instead of increasing funding to police and prison job creations, the Ella Baker Center has created impactful policy reform, recognizing their instrumental role in the passage of the Racial Justice Act. As we transition to the crucial topic of voting rights, we spotlight the advocacy groups like All of Us or None and Initiate Justice, tirelessly championing the electoral voice of the incarcerated. Ella Baker herself was the champion of civil rights and justice by fighting racisim and organizing the first non-violent youth movements, for the civil rights movement and championing our power to vote. Marlene shares with us an open invitation to join the Ella Baker Center's newly launched membership program, starting May 22nd, here in Oakland California and online, to provide opportunities for you to participate or support their upcoming political organizing initiative and “Get The Vote Out” training programs for the summer of 2024. Marlene is a testament to the power of community activism in shaping a democracy that truly represents us all. Gracias Marlene.…

Latinas From The Block To The Boardroom

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S5 Ep63: “In the room where it happens” A conversation with Fenton’s CEO Valerie De La Garza on leadership resilience and diversifying boardrooms. 40:40

1 year назад40:40

40:40

Join us as we welcome the remarkable Valerie De La Garza, a trailblazing Latina and the pioneering CEO of Fenton , a social justice and impact PR agency. Valerie shares her compelling journey from the working-class neighborhoods of Southeast Los Angeles to becoming a beacon of leadership in the communications field. Her narrative, deeply rooted in her 11th generation Chicana heritage, sheds light on the racial, economic, and educational disparities that have fueled her commitment to social change. In this episode, we discuss the C-Suite and Boardroom representation when it comes to looking for Latinos and Latinas outside our familiar networks. This discussion serves as a call to action for bravery in stepping out of comfort zones, confronting the often risk-averse nature of organizations, and dismantling the cycle of sameness that hampers true diversity, especially within the public relations industry. Rounding off our conversation, we delve into the challenges facing democracy and the responsibilities we all share in advocating for social justice. Valerie brings her insights on the legacy of Unidos and the significance of representation and voting rights in today's complex political landscape. Furthermore, we reflect on the success of initiatives like Homeboy Industries and the transformative power of storytelling and community action. I am especially grateful to have Valerie share her experience from the board of Homeboy Industries, illustrating the monumental shift from intentions to actions that can reshape communities globally. Tune in for a powerful discussion that will leave you inspired to engage, vote, and be a part of the change you wish to see in the world. Highlights: (00:00 - 00:46) Latina Success in Media and PR (07:29 - 08:37) Navigating Educational Opportunities for Latinos (18:26 - 19:09) Diversity Challenges in PR Industry and Boardrooms (25:53 - 27:21) Addressing Homelessness, Voting and Social Responsibility (34:51 - 35:25) Global Community Action and Impact Through Homeboy Industries Please share, rate and subscribe to our channels: Website: www.latinasb2b.com YouTube @Latinasb2b Join Our Newsletter: Monthly Facebook: @Latinasb2b.marketing Instagram: @Latinasb2b X (Formerly Twitter): @LatinasB2B Podcast production by Theresa E. Gonzales and Audio Engineered by Robert Lopez . To learn more about Latinasb2b.com and how you can work with us in a sponsorship opportunity, please contact us at info@latinasb2b.com. Gracias.…

Latinas From The Block To The Boardroom

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S5 Ep62: Chicana Entrepreneur Sandra Lilia Velazquez: Crafting a Luxury Brand with Nopalera 38:52

1 year назад38:52

38:52

Today, we're joined by the creative and innovative founder of Nopalera , Sandra Lilia Velazquez. Sandra takes us on a journey through a powerful narrative of embracing Chicana identity , to her band Pistolera , to crafting beauty products with the Mexican cactus, the Nopal, that encapsulates Mexican heritage. The Nopal cactus isn't just a plant; it's a testament to the untapped potential within Latino communities, as we, Latinos, know how utilize the entire Nopal: From The pads, which have medicinal purpose in being cooked, to the yummy “tunas” the reddish/purple fruit that grow from the cactus pads that you can eat! But Sandra’s mission for Nopalera is clear: to be bold and worthy of luxury. Together, we discuss how we can elevate Latino goods in the marketplace, much like the esteemed European luxury brands, and to ensure these products evoke the respect and value they deserve from consumers. It’s about self worth, as we clearly saw in her famous SharkTank episode , and her pivotal start up journey, where the challenges of learning the operational ropes with technology and trademarks, demonstrated her resilience in entrepreneurship. Overall, she presents a passionate appeal to all listeners to support Nopalera's mission, by showing the power of customer advocacy in shaping a brand's success-We need to ask for the products where we shop, such as Ulta and Sephora, the higher end retailers where we see other European beauty and bath products. We belong there too. Sandra's story is one of resilience, identity, and the bold spirit of entrepreneurship to change our narrative. If you would like more information about Nopalera, you can visit their website at Nopalera.co and if you would like to learn more about Sandra, you can visit her website, which is full of valuable information, you can go to Sanda Lilia Velazquez.com Highlights: (06:57 - 07:23) The Ordinary Nopal in Everyday Life (09:40 - 10:41) Community Power Dominates Brand Influence (16:48 - 18:11) Latinas in Leadership and Ownership (21:08 - 22:06) Importance of Business Licensing and Trademarks (26:19 - 26:45) Cost of Learning the Hard Way (34:57 - 36:04) Empowering Latinas in Corporate Leadership Connect with Latinas From The Block To The Boardroom Website: www.latinasb2b.com YouTube @Latinasb2b Join newsletter: www.latinasb2b.com Facebook: @Latinasb2b.marketing Instagram: @Latinasb2b X.com : @LatinasB2B Podcast Executive production by Theresa E. Gonzales and Creative Design & Audio Engineered by Robert Lopez . To learn more about Latinasb2b.com and how you can work with us in a sponsorship opportunity, please contact us at info@latinasb2b.com. Gracias.…

Latinas From The Block To The Boardroom

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S5 Ep61: Breaking the Mold: Anna DeShawn's Social Entrepreneurial Impact for BIPOC and QTPOC Podcasting Creatives 34:57

1 year назад34:57

34:57

We continue to celebrate Black History month with multi-award winner and Ambie award-winning host Anna DeShawn , as she pioneers the media landscape with a blend of rhythm and revolution from E3 Radio , to The Queer News Podcast and now, The Qube app that curates the best music and podcasts by BIPOC and QTPOC creators. Recently inducted into the Chicago LGBT Hall of Fame 2023, Anna's mission is clear - From her early days at E3 Radio.fm , Anna has been dedicated to creating a bigger platform for marginalized voices by creating the Qube and The Queer News Podcast. Her passion for elevating the stories and perspectives of BIPOC and QTPOC individuals has led to her becoming one of the most influential figures in the podcast media industry, as she brings us the Queer News as it happens, delivering stories and insights that traditional legacy media often overlooks. Her work is dedicated to pushing the boundaries of what is considered mainstream, ensuring that the narratives of BIPOC and QTPOC communities are brought to the forefront of media consumption. Through her pioneering efforts and support through Tech Rise in Chicago, Anna is not only informing her audience but also empowering them by reinforcing the importance of building inclusivity and diversity in tech with the stories we share and consume. Gracias, Anna for joining us today on Latinas From The Block To The Boardroom. To connect with Anna on Social: TikTok - https://tiktok.com/@annadeshawn Instagram - https://instagram.com/theannadeshawn Twitter - https://twitter.com/annadeshawn Facebook - https://facebook.com/annadeshawn To connect with Latinas From The Block To The Boardroom Website: www.latinasb2b.com YouTube @Latinasb2b Join newsletter: www.latinasb2b.com Facebook: @Latinasb2b.marketing Instagram: @Latinasb2b X.com : @LatinasB2B Podcast production by Theresa E. Gonzales and Audio Engineered by Robert Lopez . To learn more about Latinasb2b.com and how you can work with us in a sponsorship opportunity, please contact us at info@latinasb2b.com. Gracias.…

Latinas From The Block To The Boardroom

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S5 Ep60: A Journey of Storytelling and Resilience with Afros & Audio, FWD Movement & Vanguard Network CEO & Founder, Talib Jasir 38:59

1 year назад38:59

38:59

Talib Jasir is a lifelong creator and storyteller and his journey has been one of evolution and resilience. He takes us on a journey of how he was captivated by audio storytelling in the back of his mother’s car and from listening to audiobooks through the library dial up telephone. YES, it was a thing back in the day! His narration of storytelling is profound through 5 generations of his family as lifelong storytellers through the women in his family, explaining the importance of keeping the family narrative together and passing it down to future generations. As POC keep moving through the digital world, it's even more imperative for us to tell our stories, to keep an archive of the events, to teach and inspire future generations. As a leader, creative, founder and CEO, Talib hasn’t been without challenges as he mentions that every obstacle has served to fortify his belief in his abilities and underscored the importance of seeking support and fostering a community-centric, collaborative approach. Talib became a dual-certified life coach in 2015 and he’s partnered with high-performing creatives and business owners across various industries. His own personal journey through personal coaching led him to establish a creator space and event, Afros & Audio in 2018, aiming to empower and unite Black audio creators and professionals in a field where our voices were just beginning to gain the mainstream recognition they deserved. Gracias Talib. For more information about Talib, You can follow her here: LinkedIn IG X Connect with Latinas From The Block To The Boardroom Website: www.latinasb2b.com YouTube @Latinasb2b Join newsletter: www.latinasb2b.com Facebook: @Latinasb2b.marketing Instagram: @Latinasb2b X.com : @LatinasB2B Podcast production by Theresa E. Gonzales and Audio Engineered by Robert Lopez . To learn more about Latinasb2b.com and how you can work with us in a sponsorship opportunity, please contact us at info@latinasb2b.com. Gracias.…

Latinas From The Block To The Boardroom

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S5 Ep59: Tatiana Quaife Founder and CEO of Rising Women Sisterhood Beyond Corporate Life 47:04

1 year назад47:04

47:04

Tatiana Quaife is a purpose-driven leader using her authentic voice and experiences to inspire and empower other Corporate America professionals to turn inwards and unleash their authentic magic within. With fifteen years of leadership experience as a Latina executive at Airbnb, The Walt Disney Company and Procter & Gamble, Tatiana experienced first-hand the pressure and challenges many professionals face during their journeys to success. Feeling burned out, stressed and overwhelmed by trying to “fit in,” Tatiana knew there had to be a new and better way of achieving her dreams. Tatiana went on a profound inner journey of unlearning and remembering so she could rise into her authentic power, purpose and potential. Now, Tatiana is on a mission to support other women to rise within so together we can create a ripple effect of transformation, evolution and ascension as we create new ways of being, living and leading that are authentically aligned. Podcast production by Theresa E. Gonzales and Audio Engineered by Robert Lopez. For more information about Tatiana, You can follow her here: LinkedIn IG Facebook To learn more about Latinasb2b.com and how you can work with us in a sponsorship opportunity, please contact us at info@latinasb2b.com. Gracias.…

Latinas From The Block To The Boardroom

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S5 Ep58: Nancy Flores Founder of Cultura Media and Austin Vida for journalism that centers the voces of Austin’s comunidad 41:12

1 year назад41:12

41:12

Nancy Flores, former journalist of the American Austin Statesman, founder of Cultura Media and Editor and Publisher of Austin Vida , and I discuss how do Latinos find trusted news sources within our communites especially after Covid-19 and the election of 2020. Before the pandemic hit and the elections of 2016, local news resources began to disappear, leaving many community members vulnerable to fake information through social media and ROBO calls of false information of voting by mail, due to a lack of local news resources, that left many rural and suburban areas as News Deserts. However, Nancy is changing this narrative by creating trust and transparency from her community by asking the community what they want to hear and see and then by sharing through her platform of local news and cultura, Austin Vida a bilingual digital news platform. Nancy has won numerous awards , including the HABLA (Hispanic Business Advocates Business Leaders of Austin) and LION (Local Independent Online News Publishers Local Journalism Awards) Awards in Austin, TX. Austin Vida is growing and looking for your support online! Let’s support more local news outlets in the coming 2024 election year and beyond! To support Austin Vida, you can subscribe to their monthly Cultura Guide, which is a huge time saver for those traveling to SXSW for Latinidad events , shows and film screenings during the conference. Gracias. To follow Nancy and Austin Vida: IG: @Austin Vida X. @Austin Vida LinkedIn@Nancy-Flores366711122/ To Learn more about Latinasb2b.com and podcasting business resources, please subscribe to our newsletter @ Latinasb2b.marketing Follow Us on YouTube @Latinasb2b and IG @Latinasb2b Podcast Produced by Theresa E. Gonzales and by 5-E Leadership & Marketing LLC. All Rights Reserved. Audio Engineered by Robert Lopez of CratesAudio.com…

Latinas From The Block To The Boardroom

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S5 Ep57: Patrick Hill CEO of Disctopia A Content Creator Platform Changing the Landscape of Monetization 56:39

1 year назад56:39

56:39

How do you build a technology platform from the ground up with music as your first passion? Once that is done, how do you distribute that content with all the digital platforms that are available and how do you get paid or set your price? Getting to point A to point B is what Patrick Hill is doing with his new engagement platform, Disctopia, for content creatives and content owners to drive engagement and monetization. From his experience of 15 years in technology design, mar-tech, and internal communication software development, and from those around him in the community, he saw how folks can set their price on what they see as value for their content. We discuss the ideation process and mindset of how Patrick saw his worth and his skills as higher value outside of the corporate infrastructure, to provide a pathway for creatives, like himself, to set their own monetary value, to own their creative future. Tune in here: https://bit.ly/PatrickHillDisctopia Follow Latinasb2b.com on IG and YouTube @Latinasb2b To follow Disctopia, IG and LinkedIn @ Disctopia Follow Patrick Hill On Linkedin @ https://www.linkedin.com/in/acmceo/ Produced and supported by Theresa E. Gonzales of Latinasb2b.marketing and 5-E Leadership & Marketing LLC Sound engineered and designed by Robert Lopez .…

Latinas From The Block To The Boardroom

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S5 Ep56: Women Building Socio Economic Change in Puerto Rico. Verónica Colón Rosario Executive Director of Fundación de Mujeres en Puerto Rico 41:40

1 year назад41:40

41:40

Veronica Colon Rosairio. Executive director of Fundacion de mujeres en Puerto Rico was founded by women in the Diaspora and within Puerto Rico, which promotes social justice and supports the economic security, safety, health, reproductive autonomy and general empowerment of women, girls and gender-fluid individuals in Puerto Rico. Why is this so important? The women and outer communities of PR have continuously been left on the margins, particularly women, since colonial times of the island and it has been a corporate tax free haven to exploit folks and keep them in poverty. Think Hawaii 2.0. After Hurricane Marie hit her home country of Puerto Rico , Veronica went back home to leverage her US top tier educational background, with an 11 year career within a Washington, DC think tank, to help rebuild the country through an ecosystem of non-profits creating an entrepreneurial environment to help communities see ownership and organizing women at the forefront to lead a new transformation of Puerto Rico. Veronica and I discuss the importance of this new leadership and a socio-economic change for women to be at the forefront due to the history of Puerto Rico and the US relationships over the years. Particularly the big corporations and Pharma which has had a long history of creating clinical trials with the first birth control pills tested on Puerto Rican Women which were hugely controversial and was also known as The Pill Trials to lead into the first testing distribution of Opioids in Puerto Rico. The history of Puerto Rican people has long been colonized by Spain and the US by creating more profits to the wealthy since the early 1900’s as per this documentary we refenced call “La Operacion '' which at minute 7, is where we see the economic displacement begin of the farming communities and lower income neighborhoods, then by sterilizing women to control the populations. There is a lot to unpack in this episode, but the goal is to start discussions of our histories that are slowly being erased and how these policies of colonization, which clearly opened our eyes to the concept through social media with Gaza and Israel, has long been a thing here in the US starting with the Indigenous populations. It’s time to start healing and moving forward by learning more and advocating for those that are not resourced to live humanely. By providing women leadership and entrepreneurial skills to help rebuild communities, creates a pathways for the right investments getting to the people that need them the most, not to those who profit from the land ownerships and corporations that feed the broken policies of Puerto Rico. It’s time for us, women of color and our allies, to invest in social equity that builds communities into better women’s healthcare and a new economic sustainable society for future generations. For context in this episode, we referenced the Madrigal sisters which is in reference to the Madrigal ten, which was a legal case of Madrigal v. Quilliga n in Los Angeles California from the 1970’s challenged the forced sterilzation of latina women without their consent. But this is not anything new, and can not be forgotten, just as UnidosUS provides us with more information and context on forced sterization of Latinas here that is also happening in ICE detention centers. Thank you for supporting this episode. If you’d like to get in touch with Mujeres en Fundación de Puerto Rico, Inc. you can visit them at the website here and follow them on social media here If you would like more information about Latinasb2b.com , please reach out to us at info@latinasb2b.com. Executive Production and Host by Theresa E. Gonzales of 5-E Leadership and Marketing Audio Engineered by Robert Lopez of Crates Audio Subscribe to our Newsletter Latinasb2b.com Follow us: YouTube @Latinasb2b IG @ Latinasb2b LinkedIn @ Latinasb2b.marketing X @LatinasB2B Gracias…

Latinas From The Block To The Boardroom

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S5 Ep55: Karina Martinez Co-Founder of Drafted, a sports platform for Latinas and Women's Sports 35:33

1 year назад35:33

35:33

Welcome Karina Martinez , Co-Founder of the first platform for Latina & women's sports, called DRAFTED , where she is harnessing the power of the Latina Sports FANDOM, where more people feel seen and heard in the world of sports, by the heartbeat that pounds throughout stadiums, arenas, muddy fields, and playground courts with no nets. She is helping fuel the heroes of yesterday, and finding our future ones. The Women's World Cup has put us on the map. .. GLOBALLY. The opportunity for women’s sports and to INVEST in women’s sports is NOW.. Why? Our viewership is now everything. With the advent of streaming apps, YOUTUBE, and social media, you can see EVERYTHING happening in the biggest arenas of sports. You could say, the women’s world cup and the WNBA has really put us on the MAP as far as global sports revenue to be generated and TRACKED with significant growth. We have diffenitiely been showing up bigger. A recent stat posted June 2022 to June 2023, there was a 22% increase in the number of females aged 18-24 who visited a sports website or app, more than any other age and gender breakout1. This is happening as women's sports are becoming more mainstream, with new leagues, more investment, increased screen time, and more marketing for brands. Ellevest, recently stated, "we are having a watershed moment for US to invest as we are changing the dialogue on how we want to spend our money." Gracias Karina! #playuntiltheycantlookaway. This podcast is supported by Latinas & Power, a network of thousands of Latina Professionals and Entrepreneurs from Across the United States that are ready for leadership opportunities. Join today or inquire about their Latinas In Leadership Institute @ Latinasinleadershipinstitue.com Production and Design for this podcast is by Theresa E. Gonzales , Founder of 5-E Leadership and Marketing. Audio Engineering and Design by Robert Lopez of CratesAudio. For more information about this podcast or sponsorship opportunities, go to infor@Latinasb2b.com and get in touch with us. Please follow us on our YOUTUBE CHANNEL @LATINAS B2B and follow us on all social media at @Latinasb2b. To stay current on our events and workshops, sign up for our newsletter at Latinasb2b.com . Thank you for your continued support and sharing this podcast.…

Latinas From The Block To The Boardroom

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S5 Ep54: Kayla Castañeda CEO of Agua Bonita and Forbes 30 under 30 42:15

1 year назад42:15

42:15

Kayla Castenada, of Agua Bonita who has broken into the Beverage industry with her Agua Bonita drinks, a non-alcoholic beverage, saw an opportunity in the Non-Alcoholic Drinks market with Agua Frescas being something viable within a large industry, but wasn't recognized as an option by global brands. The market opportunity for 2023 amounts to US$496.50bn! That’s a lot of BEBIAS! The market's largest segment is the segment Soft Drinks with a market volume of US$328.10bn. Kayla, being from the heart of the Central Valley, Hanford California, where most of America receives its food, saw the opportunity and took her shot. Now, Kayla is the first Latina in her industry to raise more than $1 million dollars and has been honored with a Forbes 30 Under 30 lister, a Cartier global impact entrepreneur, a top 100 Female Founder as recognized by Inc. magazine. In addition, Agua Bonita has now achieved success in retailers nationwide, 1300 stores and counting, and part of their sales goes towards supporting farm workers rights. Let's get into the business of seeing our super powers and presenting it to the world! Los Vamos! This episode was sponsored by Latinas And Power, a network of thousands of Latina Professionals and Entrepreneurs from Across the United States that are ready for leadership opportunities. Join today or inquire about their Latinas In Leadership Institute @ Latinasinleadershipinstitue.com Production and Host by Theresa E. Gonzales of 5-E Leadership and Marketing Audio Engineered by Robert Lopez of Crates Audio Subscribe to our Newsletter Latinasb2b.com Follow us: YouTube @Latinasb2b IG @ Latinasb2b LinkedIn @ Latinasb2b.marketing X @ LatinasB2B…

Latinas From The Block To The Boardroom

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S3 Ep38: CiCi Rojas 1st Latina National Board Chair of the YMCA of the USA 35:57

3 years назад35:57

35:57

Today, we are going to hear from CiCi Rojas, 1st Latina in the 171-year history of YMCA of the USA to serve as Chair, National Board of Directors!! Congratulations! CiCi shares her DYI experience as a mother of 4 children, and college graduate, that by leveraging her Spanish, gave her the confidence to build alliances to work within Kanas City as a car salesman, to becoming the Hispanic Chamber of Commerce President in Dallas, Texas! The work into the boardroom she says, " was building my confidence to saying yes, put me in this role, I can do it!" which opened up more opportunities and also sponsorship into leadership roles. CiCi also mentions how sponsorship is just as important as mentorship, but the difference is this... "that people advocating for you as leader, while you're not in the "room," is someone who is really going to the line for you." WOW! CiCi's tenacity lead to her building a multicultural marketing agency, Tico Productions and Sports, for professional sports media to be broadcasted in Spanish for the NFL, MLB, and Hockey. She says, "this is the wake up call for all sports agencies on and off the field through technology and media regarding the Latino population." Understanding the importance of saying "yes!" to building community, sports advocacy for youth and creating important healthcare business alliances gave CiCi the opportunity to be the 1st Latina in history for this role as National Board Chair for YMCA of the USA. Thank you CiCi, for breaking a 171-year-old glass ceiling leading into the boardroom of the Y's national resource office here in the U.S.. Gracias, to Edelman PR agency and the YMCA of the USA for this opportunity to share this wonderful story about Latinas breaking into the boardroom. Follow us on IG@Latinasb2b, Twitter@LatinasB2B and FB@Latinasb2b. You can keep in touch through our LatinasB2b.marketing newsletter to see our events and special small business highlights. This podcast was produced by Theresa E. Gonzales and Robert Lopez of Latinasb2b.com .…

Latinas From The Block To The Boardroom

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S3 Ep37: Letting Go of Our Past To Pursue Our Dreams with Denise Soler Cox of Project Eñye. 38:34

3 years назад38:34

38:34

In this episode, we discuss the power of healing the belief systems that we have grown up with as Latinas to help us pursue our dreams without guilt. Denise Soler Cox, a first generation talking to a third generation, Theresa E. Gonzales , who both grew up in the United States, discuss the guilt and shame that is often tied to our cultural norms if we don't speak fluent Spanish or we want bigger career opportunities to leave our home and cities. Our identities to our Latinidad culture is everything to us, but to our families and to our culture, being selfish in wanting more is sometimes seen as "whiteness" or betrayal, not greatness. We discuss how our power is tied to our culture and the opportunities we are provided here in the US, and as Latina women, we are stronger together when we can heal from the past by sharing our stories. For more information on Project Eñye, you can follow on IG and please subscribe to the Latinasb2b.com newsletter and follow us on Latinasb2b on IG and Facebook. Thank you Robert Lopez for audio engineering.…

Latinas From The Block To The Boardroom

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S3 Ep36: Noelle Silver, AI Executive and Founder of AI Leadership Institute Shares Her Vision For Design Justice And Ethical AI 49:24

3 years назад49:24

49:24

Noelle Silver has been in the tech ecosystem for over 20 years and an AI executive at IBM. We discuss how technology companies are reaching new AI based product designs but still not being inclusive of communities that make up a third of the population that uses all technology products. How do you build for the future when the door is not open wide enough for community members to be on the product teams or when the C-Suite layers of leadership are not diverse to be considered inclusionary on product design. It's time for accountability and to be inclusionary in product design and the create a pathway of ethics for the new AI technology. Gracias Noelle Silver and her website talking all things AI , Theresa E. Gonzales of 5-E Leadership & Marketing and Robert Lopez of Latinasb2b.com . Sign up for our Newsletter at Latinasb2b.com and Follow us Instagram, Facebook, LinkedIn and Twitter @Latinasb2b.…

Latinas From The Block To The Boardroom

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S3 Ep35: Gael Aitor, Host of Teenager Therapy Podcast, helps Gen Z feel connected through the time of Covid. 41:53

3 years назад41:53

41:53

Gael and I connected at Podcast Movement Evolutions in Los Angeles, March 2022, and talked about how podcasting has been making an impact into our communities. I wanted to learn more about his podcast, Teenager Therapy and the collaboration began. Gael Aitor, host of Teenager Therapy started his podcast before Covid-19 at the age of 15, with his friends, because he saw the power of social media technology at a very young age to leverage connection for teenagers who needed to talk about what they were experiencing and what they like talking about in their social circles. Gael and his co-hosts created a talking space for teenagers to not feel alone, to laugh, to connect while being at home for months during Covid-19! Gael, now 18 years of age, and I also discuss how Generation Z is the going to be the latest generation to up-end all things that we know today in marketing, technology and health. Gael tells us that this journey is not a one time thing for him and his Teenager Therapy co-hosts, who are continuing the conversations post Covid-19. Gracias Gael, you are truly making an impact to future generations from The Block To The Boardrooms! Special thanks for audio engineering, Robert Lopez of Latinas From The Block To the Boardroom Podcast @ Latinasb2b.com and Producer and Host, Theresa E. Gonzales of Latinasb2b.marketing . Follow us on IG @Latinasb2b and Twitter @LatinasB2B and stay informed from our Newsletter by signing up here.…

Latinas From The Block To The Boardroom

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S3 Ep34: 25 years as a Latino Owned IT Services Family Business, Principal Michelle Londoño shares how "Supporting the small business community is an extension of our family values." 34:14

3 years назад34:14

34:14

Latinas From The Block To The Boardroom podcast is very excited to share this Small Business Week 2022 collaboration podcast, with Proactive Network Consulting . As a Latina from New York City, Michelle Londoño , wife, mother of 3 children and principal of Proactive Network Consulting services of San Francisco, shares with us how her entrepreneurial journey started by her grandmother immigrating from Colombia. She tell us the unexpected journey of transferring her nursing skills that she acquired through USF, here in the Bay Area, into a skill set to help her husband, Lawrence Flores , start and keep an IT services company growing for the next 25 years. How she managed to support her family and business clients through some of the most disruptive times, and for any small business, relied on the family values that she grew up with through her grandmother, her strong partnership with her husband and her nursing education. As we discussed in this podcast with Michelle, and in previous podcasts with Latinas who are building and or working in technology companies, the skill level for technology knowledge is absolutely a new requirement in any job market or small business. Today, many small businesses struggle to keep up their knowledge of new technology applications or platforms that can help support their small business and it can be overwhelming. This is where a small IT services firm, such as Proactive Network Consulting can help and they offer technology assessment services. As we are in the month of May for Small Business Week, it's also graduation time. Now is a great time for any college grad to look into a small business IT services firm as an entry way to start a new profession. Muchas Gracias to Robert Lopez for Audio Engineering and 5-E Leadership & Marketing for Small Business Week Collaboration. Sign up for our newsletter at Latinasb2b.com and follow us on LinkedIn and IG *(Correction from the podcast) The IT services industry is expected to grow up to 354 billion dollars in revenue by 2026, due to all the new businesses that are starting out of the pandemic, adoption of cloud technology solutions and the need for data security.…

Latinas From The Block To The Boardroom

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S3 Ep33: Founder and Social Justice Attorney, Monica Ramirez of Justice for Migrant Women, Alianza Nacional de Campesinas, Co-Founder of Poderistas and The Latinx House is amplifying the Latinx… 53:16

3 years назад53:16

53:16

Monica Ramirez, Activist Organizer, Founder of Justice For Migrant Women , and Co-Founder of Poderistas, The Latinx House and Alianza Nacional de Campesinas, talks to us through her journey that inspired her to ask questions at a very young age to her migrant farm working parents, “why are farm workers not celebrated when it's time to work in the fields, but fisherman in our town are welcomed back with celebration?” She pursued that question to become “ The Voice of The People” in her hometown newspaper at the age of 14 when someone gave her that shot to write a column that would give visibility to the farm workers who came every year. What started as her curiosity and passion for writing, led her to her life’s purpose as the daughter of migrant parents to be a social justice attorney for migrant farm workers and her projects, “The Humans That Feed Us” and her 15 year anniversary of “ The Bandana Project” . Monica has also created pathways for change to the way Latinx is seen within the larger media lens, through The Latinx House and Poderistas, which has created a powerful advocacy circle of Latinas in Hollywood, such as America Ferrera, Eva Longoria, and Alexandria-Martinez Kondrake. As April is known as Sexual Assualt Awareness Month, (SAAM), she tells us of her protest letter for Time’s Up Movement, which was later published in Time Magazine as “Dear Sisters” that became the reached into Hollywood's storytelling foundations, such as Sundance and Netflix, that will be creating more open door opportunities for the Latinx community to be the writers and producers of our own stories. We need to tell our own stories, and now is our time. Monica is listed on Time’s 100 list for 2021 and she is bringing us all with her. Muchas Gracias to Monica Ramirez and her teams for making this podcast possible for Latinas From The Block To The Boardroom and our audio engineer, Robert Lopez of Latinasb2b.com to content editing and audio. -Theresa…

Latinas From The Block To The Boardroom

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S3 Ep32: Liliana Aide Monge CEO of Sabio.la is skilling up communities for the "new collar" tech jobs. 39:44

3 years назад39:44

39:44

We are moving into more tech job opportunities for 2022 as the online experience of purchasing goods and services has exploded during Covid-19. Liliana Aide Monge, CEO and Co-Founder of Sabio.la says, "We can't go back to how we were engaging online before the pandemic." It's true, we are now using more technology to manage our lives, our education, delivery systems and how we want to stream content. Many companies today need more tech workers to support their internal systems due to the increased usage of online services and products. There is a New Collar labor force that is emerging and they are trading in low wage hourly jobs for new technology skills that don't require a college degree. Enterprise companies to small businesses won't be sustainable without this new collar work force. Special thanks to Robert Lopez for Co-Production and audio creation at Latinasb2b.com and Theresa E. Gonzales CEO and Founder of Latinasb2b.marketing .…

Latinas From The Block To The Boardroom

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S3 Ep31: Lucy Pérez, Senior Partner at McKinsey & Company, dropping knowledge on “The economic state of Latinos in America: The American Dream Deferred.” 39:54

3 years назад39:54

39:54

Latinas From The Block To The Boardroom is not holding back in 2022! There was a lot of chatter late last year about the great resignation, and what that mean for people quitting their jobs in record numbers! Why were brown and black folks mostly impacted by economic fall out from Covid? What will be the impact for future generations and why are we not talking about wealth creation for our communities moving forward?Latinas and Black women have had the most financial set back during Covid, and it's time we ask for higher wages and level up our skill set. Let's get into BeastMode! Latinas and Black women are creating more businesses, and have the greatest opportunity to create jobs. Right now, we are at a great reset for 2022, and we want to bring to you for 2022 the right business information, how to pursue higher education, build financial confidence and bring amazing thought leaders to our podcast to help us build a community that rises together. Gracias. Special Thanks to McKinsey & Company Sr. Partner Lucy Perez , for co-writing the white paper on the future of the Latino Economy, "The Economic State of Latinos In America, The American Dream Deferred" which we discussed in this podcast and to Robert Lopez of Produce Podcasts , for audio editing and engineering for Latinasb2b.com podcasts.…

Latinas From The Block To The Boardroom

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S2 Ep30: Jenn Diesi, CEO and Founder of Geek Girl Tech, Is Creating Social Impact, Equity and Protection for Women In Small Businesses 38:24

3 years назад38:24

38:24

Women in Business is a stat that most large enterprise organizations are trying to understand in their Business Strategy and they should. However, when you don't hire enough women or women of color to mentor into the C-Suite or put on strategic product teams, they will never get it right. So, we move on and create our own boardroom tables, yes plural with an S, as we invite everyone! As a 20 year tech veteran, Jenn Diesi CEO and Founder of Geek Girl Tech , understands how it is to be the only one in the room. As a single mother, growing up in Texas, Jenn brings tenacity, expertise and empathy to her information services company that drives social impact by protecting Small Businesses against Cyber Threats. As we say from the block, "listen up y'all, cuz this is it!" As we close out 2021, with this episode, we are getting ready for full on Beastmode for 2022 with Women in Business leading the charge for economic growth and community strength. Thank you to Latinasb2b.marketing and Robert Lopez for Audio Engineering and editing on all episodes for production, sponsorship management and curation. Gracias Mi Gente!…

Latinas From The Block To The Boardroom

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S2 Ep29: Andrea Delgado Olson, Executive Director Of Natives In Tech, is building the digital bridge for indigenous communities. 45:29

3 years назад45:29

45:29

Everyday is Native American Heritage Day and Andrea Delgado Olson, Executive Director of Natives In Tech, is unapologetically native within the digital platforms where Indigenous communities are the least scene or heard. Her mission is to help bring indigenous languages and story into the design and preservation within these new technology platforms for future generations to understand their history, their strength, their languages. The identity and presence of native populations and languages, will not be erased into the world of technology, as they " Cultivate a tech ecosystem Native technologists crafting free and open source technology for Native Communities "- Special thanks to Latinasb2b.marketing for sponsorship and Robert Lopez for Audio Editing and Mixing.…

Latinas From The Block To The Boardroom

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S2 Ep28: Raquel Velez CEO & Founder of Alpine Parrot Building Sustainable Outdoor Trek Pants For Women of Color 42:27

3 years назад42:27

42:27

Raquel Velez, Puerto Rico born and 1st generation CEO & Founder of AlpineParrot.com , is changing the outdoor fashion industry for women of color, one pair of Trekking pants at a time. She knew she wanted to create something amazing from the moment she saw a women show her classroom how she built a robot. Her journey from mechanical and software engineering gave her the confidence to break-fix the outdoor fashion industry by showing up as a plus size Latina with skills to tackle an industry that does not represent people of color in the outdoor space. "We love our full figured bodies and the outdoors", says Raquel and whoever you are and however you describe yourself, nature is ready and waiting for you to join them. Gracias Raquel. Special thanks to Robert Lopez for Audio Engineering at Mixed By Crates and Host and Producer, Theresa E. Gonzales of Latinasb2b.marketing .…

Latinas From The Block To The Boardroom

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S2 Ep27: Latina Engineer Diana Iracheta Is Changing What Engineering Looks Like 35:02

3 years назад35:02

35:02

Representation matters in all industries and building a global community is how Diana Iracheta is changing the mechanical engineering game! She started LatinaEngineer.com as an international Latina Engineering community through her social media , one pink post at a time! The stereotypes of engineering and STEM fields are being broken with Diana's tenacity and energy to change the 2% of Latinas in employed stem fields. When we bring our community into the spaces that are least represented, we are building the bridge from the block to the boardrooms! #SiSePuede! Special thank to Robert Lopez, of Mixed By Crates, for audio production and editing. Gracias.…

Latinas From The Block To The Boardroom

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S2 Ep26: Ana Consuelo Matiella -CoFounder of De Las Mias Creates Health and Wellness Bilingual Digital Platform for Latinas by Latinas 32:29

4 years назад32:29

32:29

Latinas are one of the largest market segments with an influencing power that is inspiring. Tech and VC's need to wake up and smell the cafecito! We are a market force to be reckoned with as we build brand loyalty and trust. Ana Consuelo Matiella and her daughter, Sada Naegelin, of De Las Mias, decided to take the health issue of Diabetes within the Latino community into their own hands by researching data on Latinas, Diabetes and Obesity. The research study they created was the fire they needed to commission a 1 million dollar grant from the NIHNCI to build the bilingual digital health and wellness platform of De Las Mias, which is available through iTunes and Google Play App stores. Mother and daughter, using their combined skill sets, understood the power of Latinas using technology as a way to influence a healthier lifestyle and food choices for Latinas by using generational wisdom. SiSePuede! Special thanks to MixedbyCrates, Robert Lopez for Engineering and Co-Production on this Podcast. Latinas From The Block To The Boardroom is a production of Latinasb2b.marketing and 5-E Leadership & Marketing LLC. Gracias.…

Latinas From The Block To The Boardroom

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S2 Ep25: The tipping point of tech to hide behind the "pipeline issue" is over with social justice from Frances Coronel, Technology Director of Techqueria 42:56

4 years назад42:56

42:56

How do you build a Latinx Tech bay area meet-up group into a global organization of 15,000 Latinx/a/o BIPOC/LGBTQ members in 3 years? Techqueria was born from the need to have safe conversations in tech, safe networking and leadership discussions that would hold technology companies accountable to their DEI policies and recruitment transparency. The tipping point of tech to hide behind the "pipeline issue" is over with social justice from Frances Coronel, now the Technology Director of Techqueria, and she is holding the line with a #NoTechForICE policy, along with MiJente who are brining our voices from community to the front lines in powerful movements of technology and politics. Follow us on IG , Twitter and LinkedIn to learn more about Latinas From The Block To The Boardroom and Latinasb2b.marketing for technology in small business. Special thanks to Robert Lopez, for sound engineering and co-production. NOTE: at the time of recording, Frances was holding Executive Director position. Gracias.…

Latinas From The Block To The Boardroom

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S2 Ep24: Destiny DeJesus of Veggie Mijas wants to Decolonize your diet through Instagram Live 44:11

4 years назад44:11

44:11

When you grow up in the Bronx and decide that your food sources are coming to you through fast food or liquor stores, you get activated. Destiny DeJesus tells us how she found Veggie Mijas as a way to get involved with activistas de la tierra, by creating a local chapter as her way to help folks learn about food justice and creating healthy meals. Her own food transition to decolonizing her diet was a journey that motivated her further to bring it through Instagram Live, with cooking shows and healthy food hauls on a budget. Destiny's social impact also discusses the way mainstream veganism is not inclusive to BIPOC communities and she deconstructs that message by leveraging her knowledge of how to shop on a budget to purchase fresh vegetables and fruit through discount variety stores, such as Dollar Tree and Grocery Outlet. The education Destiny brings from Veggie Mijas to her Live IG cooking shows demonstrates her social impact to folks globally who want to decolonize their guts. Follow her at eatyodestiny on Instagram and follow the Veggie Mijas for more information as they are activating a new food revolution for our communities to stand up for food justice. Special thanks to Robert Lopez, of Mixed By Crates, for engineering and mixing this episode of Latinas From The Block To The Boardroom, Latinasb2b.com. Gracias.…

Latinas From The Block To The Boardroom

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S5 Ep53: "The Climate Change Economy is for Us" Michelle Romero Chief Strategy Officer of Dream.org 34:01

2 years назад34:01

34:01

In this podcast episode, We discuss the 369 Billion Dollar Inflation Reduction Act, from the Biden Administration… for climate change investments, solutions to reduce the high costs of living, which can help with lowering costs for households that may not otherwise know they have access to such opportunities. Who is this green economy really for? We break it down with Michelle Romero , Chief Strategy Officer at Dream.org who is using policy for change. From early beginnings out of college fighting for immigration rights to seeing how we can be the future for climate change at Dream.org for Social, Racial and Economic justice. Michelle has seen the "green" movement from a popular stand point or lens, from save the polar bears and turtles and hugging trees, etc., but as a Latina on the outside looking in, she states, "we support the brown and black folks in GREEN for ALL messaging and that's where she found herself working at the intersection to help our communities. How can we invest and build for the future, invest in our communities for a sustainable future if economies are not investing and creating opportunities for communities of color. Thank you for listening and please follow us on: YouTube , IG , LinkedIn and X@Latinasb2b. We are a small but mighty little podcast! Please subscribe to our newsletter at Latinasb2b.com and get in touch with us at info@latinasb2b.com for a sponsorship opportunity, to keep our voices elevated. This podcast was produced by Theresa E. Gonzales and Audio Designed by Robert Lopez .…

Latinas From The Block To The Boardroom

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S5 Ep52: Advancing Racial, Economic and Gender Justice with Beatriz (Bia) Vieira CEO of Women's Foundation California 41:34

2 years назад41:34

41:34

Welcome to Season 5 with Beatrice (Bia) Vieira, CEO of The Women’s Foundation California , a publicly supported foundation dedicated to achieving racial, economic, and gender justice by centering the experience and expertise of communities most impacted by systemic injustice. Their vision is to build a feminist future for California by invest ing in, training , and connecting community leaders to advance gender, racial, and economic justice. In this episode, we discuss heading into the 2024 elections and communities most at risk, and how we can not afford to stand on the sidelines. Raising awareness of the unseen in our communities, giving voice to the power of movements are creating unbelievable change within US policies and new technology that big media does not cover or follow. Podcasting our local movements and community initiatives has created a “boots on the ground” medium, with the change makers of tomorrow. This also builds our voices on the future of AI, which will represent us in more empowering light when prompted correctly. ( That’s a whole another story, episode 42 for reference. ) I’ve said in the past, and speaking in person, “Technology has the power to change the narratives, because as we speak and write this, it is changing and making a new content data point. WE now exist to understand that our past generations worked their way through all these systems to provide a safety net and movements for education, access to food programs, ethnic studies, healthcare programs, STEM and technology access into schools. WE have the community power and just as much access to these technology systems and their platform for community resources to leverage the power of our truth, our voices, our resources and opportunities, to be a source of our truths. Thank you for listening and supporting this podcast. We are small but mighty! For more information, please subscribe to us on your podcasting platforms, Apple, YouTube , Spotify and subscribe to our newsletter at Latinasb2b.com This podcast was produced by Theresa E. Gonzales and audio engineered by Robert Lopez of CratesAudio. Follow us on our Social Handles: IG @Latinasb2b TW/X @LatinasB2B FB @Latinasb2b LinkedIn…

Latinas From The Block To The Boardroom

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S4 Ep51: Elsie Escobar Latina Podcasting Pioneer and She Podcast CoFounder 53:01

2 years назад53:01

53:01

Closing out our season 4 with Elsie Escobar from She Podcast and Libsyn's "The Feed" podcast! Elsie is a podcasting pioneer with 17 plus years as a podcaster, El Salvadoran immigrant, Co-Founder of She Podcasts with 20K members and the Director of Community and Content at Libsyn- a hosting, distribution, and monetization podcasting platform. However, she did not start out in podcasting, it came to her after being denied multiple times in Hollywood for not looking like what should be a “traditional stereotypical Latina.” Why are we deemed to all look like Jo-Lo, Selma Hayek or a ganster chola, with various degrees of accents in Hollywood! This is the lens we are still perceived in throughout many roles in our careers or have encountered here in the US, whether you’re an immigrant, 1st Gen, 2nd Gen or a 3rd generation Californian-Aztlan Mexican American, like myself. Podcasting has accelerated tremendously with the influx of technology, specifically for our community narratives and the technology that is leveraging our voices. We break down the numbers, within the Latino community of listening and to recognize the opportunity to invest in our platforms. The Latino Edison Podcasting Report shows the data, and all the receipts of what our community is listening to our podcasting. Podcasting is leveraging many voices and narratives, but it's our own narratives, not AI, as an uninterrupted 1:1 dialoge. As Elise states in this podcast, “it’s unbelievably freeing to me, to not be judged by who I DON’T look like.” More POC/women of color podcasting and our LGTBQ+ communities are moving into podcasting, to share HerStories, our ancestral narratives, and our legacy that will not be erased by AI, but will give power to new and stronger generations. Elsie can be found on ShePodcasts , The Feed from Libsyn and her website ElsieEscobar.com . Graicas. This podcast was produced by Theresa E. Gonzales, CEO and Founder of Latinasb2b.com and 5-E Leadership and Marketing. Audio Engineered and Sound Designed by Robert Lopez of Creates Audio Follow and subscribe to on: IG @Latinasb2b YouTube @Latinasb2b TW @LatinasB2B FB @Latinasb2b Newsletter: Latinasb2b.com…

Latinas From The Block To The Boardroom

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S4 Ep50: Chicano Hollywood Founder, Johnny Murillo, Elevates and Unites The Chicano Voice 45:22

2 years назад45:22

45:22

Streaming platforms have created a whole new avenue, and revenue, for new content to be distributed, promoted and accessed. Covid shut down gave us a whole new avenue to search for our narratives, and our cultural dialogue. Meet John Murillo, Founder of Chicano Hollywood, a media and film streaming platform based out of Los Angeles California, that brings their own narratives of the barrio and Chicano culture through their Chicano Hollywood App, ROKU, Amazonfire TV, AmazonTV, and through their website, Chicanohollywood.com. Chicano Hollywood is a movement born on the set of the feature film, " Horchata with Oat Milk ". While on set, a bunch of Chicano filmmakers created a story about the adjustments and effects of gentrification with the theme of "whether good or bad change happens". In similar fashion that story epitomizes the current social standing of Chicanos nationwide, including how we are hired within Hollywood. Chicano story tellers are growing in prominence, standing and influence as Producers, Directors, DP's, Crew and especially Talent. We are becoming a voice that reflects the majority of the English speaking Latinos of any decent here in the United States. You only have to look at the power of influence in the current narratives to know, now is our time as a community to build an ecosystem of support through these powerful platforms that share our voices, our lens. To Learn more about Chicano Hollywood and their upcoming event, “Elevate” Conference, September 8th and 9th in Los Angeles, CA., you can view it here . You can also follow them on IG, Facebook and TikTok. The podcast was recorded and produced earlier this year, by Theresa E. Gonzales of Latinasb2b.marketing and audio engineered by Robert Lopez . Please follow us Latinas From The Block To The Boardroom on: Apple Podcasts , YouTube , Spotify, Instagram , Facebook, & LinkedIn .…

Latinas From The Block To The Boardroom

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S4 Ep49: Bianca Lopez Co-Director of Valley Improvement Projects Seeks Environmental Justice For California Farm Working Communities 48:11

2 years назад48:11

48:11

Did you know California is the largest producer of almonds and dairy here in California and largest exporter of fresh fruits and vegetables in the nation? The United States is fortunate to have fresh foods grown here in California. 90% of workers that support the industry are Latino farm workers, with the highest poverty and live disproportionately in housing that is in the poorest conditions. The Agricultural Industry could not survive without the Latino farm workers that have been supporting this now 25 billion dollar industry for decades. The California Ag industry is one of the larger contributors to the worst air quality due to toxic emissions pollution, green waste incinerators and pesticide spraying, which are mostly concentrated around communities of color , here in California. Climate change is real within California, and the Latino and BIPOC community members are being left out the conversations for climate change initiatives and policy making towards cleaner air, regulation of pesticides and clean water! The 25 Billion dollar agricultural industry and commercial real estate developments. are building the self serving and tax free incentives to build and buy more land to create more wealth for the few. These new initiative directly affect the rural and low income communities. Today, my guest Bianca Lopez of the Valley improvement Projects will discuss how she and the VIP organization is working diligently to bring our voices to the California State policy making tables for lower emissions programs and pesticide notification technology and data solutions for our Latino and BIPOC central valley communities. The California Ag Industry can not be a sustainable economy without the Latino farm working expertise and collaboration over these EPA policies that are lobbied for the benefits of the Agricultural Industries. Latino farmworkers and rural communities can be the solution to help create effective policies for our future generations, here, and across the nation. Gracias Bianca Lopez and the Valley Improvement Project Organization. If you'd like to donate to their cause, you can donate here. Stay in the conversations and follow Latinas From The Block To The Boardroom: IG @Latinasb2b TW@LatinasB2B YouTube@Latinasb2b Newsletter @Latinasb2b.com Podcast production by 5-E Leadership & Marketing LLC and produced by Theresa E. Gonzales. Audio Engineered by Robert Lopez.…

Latinas From The Block To The Boardroom

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S4 Ep48: The State of Latino Entrepreneurship with Latino Business Action Network COO, Jennifer Garcia 38:59

2 years назад38:59

38:59

The journey to being an entrepreneur to a multi-million dollar company can be challenging when you don't have an uncle that's a banker. Jennifer Garcia, COO at LBAN , Latino Business Action Network, a Silicon Valley based non profit, discusses how we can move beyond just the side hustle, to entrepreneur, to multi-million dollar business with conversations when we can build stronger networks. Latinos are the fastest growing entrepreneurial group and yet, we lack the financial backing to scale our business. Why? We discuss some of the financial barriers, that are not associated to the Latino Business but to the institutions that support the business entrepreneurship community. Fast facts: The odds of loan approval from national banks are 60% lower for Latino-owned businesses above $50K and Government Contracts are smaller and take longer for approvals. Latinos are the highest indexed to start a technology business, but receive less than 2% overall in VC funding. Latinos are 20% of the US population. LBAN is partnered with the Stanford Graduate School of Business in this 8th annual report State of Latino Entrepreneurship for 2022 and was released earlier this year, from a national survey of 10,000 business owners across the country. The survey respondent pool consisted of 5,011 Latino-owned employer businesses and 5,017 nonHispanic White-owned employer businesses, which served as a benchmark comparison group. All the companies sampled generated at least $10,000 in annual revenue and had one employee beyond the owner. You can find the report here. Gracias for following, listening and telling your community about this podcast. We can't sustain the mission of uplifting and bringing our community together without your support. If you'd like to know how you can support this platform, reach out to us at info@latinasb2b.com. This podcast is produced by 5-E Leadership & Marketing LLC, and by Theresa E. Gonzales. Audio Engineering and editing by Robert Lopez. To stay in the conversation, sign up for our Newsletter at Latinasb2b.com Follow us on: Apple Podcast & Spotify IG @Latinasb2b LinkedIn @Theresalatinasb2b TW @LatinasB2B…

Latinas From The Block To The Boardroom

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S4 Ep47: "Latina Leadership is our future" says Marilyn Alverio CEO of Latinas and Power.com 42:13

2 years назад42:13

42:13

Marilyn Alverio, a corporate marketing strategist and community advocate who has spent decades dedicated to empowering women. Over the course of the past 19 years, the Latinas and Power Symposium , an annual event held in June, has created a network upwards of 10,000 women throughout the United States and in several countries around the world. The Latinas & Power Symposium has now grown to become a global platform offering multiple hybrid virtual and in-person learning experiences for Latinas who want to lead in the their careers and navigate the corporate ladder. To attend her symposium virtually for June 2023, you can use the promo code: LPS23VirtualComp Marilyn and I discuss how we met through How Women Lead Latina Cohort, and how we both are on a mission of empowering women to become leaders and community advocates. We are both on ambitious about giving a platform to the unseen and the Latinas who are ambitious to learn more on how to navigate the corporate space. Through her Latinasandpower.com resources, events and webinars over the last 20 years, she was able to build a data report, " The Latina Pathway to Excellence In a Post Pandemic World" and is available as a download. As Marilyn states, "We are ready to lead and it's our time to do business together" Gracias Marilyn for continuing to be a champion for future Latina Leaders with your Leadership resources and now, Latinas In Leadership Institute! Stay in the conversations through our social handles and subscribe to newsletter at Latinasb2b.com Podcast production by 5-E Leadership & Marketing LLC and produced by Theresa E. Gonzales. Co-production and Sound engineering by Robert Lopez.…

Latinas From The Block To The Boardroom

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S4 Ep46: Olga Camargo CEO of Shenix Financial Literacy Platform for Latinas 36:03

2 years назад36:03

36:03

Latinas wanna talk money! Time to level up with Olga Camargo and the Shenix.app ! Latinas influence money, but we want to build our own money, save our money and learn how to invest our money! How can we see our dream of wealth when bills are on the table today? However, it's important to realize, a little saved today, grows into financial accessibility later, especially building that financial future with that special someone! We are closing out financial literacy month and heading into graduations and wedding season! The two biggest life events that put you on the path to building your wealth legacy or can create anxiety around debt. We need to have those big financial discussions for these types of events or when we need to level in our career building skills to ask for the money we require to build our generational wealth. Olga Camargo,She is the CEO and Founder of SHENIX®app , an innovative financial company built by Latinas/x, for Latinas/x, providing culturally relevant financial services to the Latina/x community to help them accelerate their economic and social transformation while prioritizing their cultural mindset. SHENIX® offers financial education, digital financial services, career planning, and salary negotiation resources, and access to investment advisory services that support Latinas/x life goals, in English and Spanish. Olga holds the Accredited Investment Fiduciary or AIF® designation, an ethical certification issued by Fi360, formerly known as Center for Fiduciary Studies, and the Uniform Investment Adviser Law Examination, Series 65 License. She has been named one of “Chicago’s Most Powerful Latinos” and serves on the Illinois State Treasurer’s Hispanic Advisory Council and is the Chair for Northeastern Illinois University’s Foundation Board; the Emeritus Board Chair for the Hispanic Alliance for Career Enhancement, and served as Forbes Business Council’s Financial Services Chair (2020-21) Production for this podcast is by 5-E Leadership & Marketing, produced by Theresa E. Gonzales and audio engineered by Robert Lopez. Please leave us a review on Apple and Spotify to help our Latinas voice be heard and recognized on these platforms. To learn more about Latinas From The Block To The Boardroom, follow us on: Apple Podcasts Spotify IG: @Latinasb2b FB @LatinasB2B TW@LatinasB2B LinkedIn@ theresalatinasb2b To get in touch with us at Latinasb2b.com and subscribe to our newsletter.…

Latinas From The Block To The Boardroom

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S4 Ep45: Karen Maldonado Chief Program and Innovation Officer At Latinos For Education.Org 37:58

2 years назад37:58

37:58

In this episode, Karen Maldonado CPIO from Latinos for Education.org and the producer of Latinas From The Block To The Boardroom, Theresa E. Gonzales, discuss the necessary conversations and leadership opportunities we have in education as a Latino community. Today, across the United States classrooms, there is only 8% representation of Latino educators and only 4% of Latinos on education boards. Yet, in the year 2025, classrooms will be 33% of students will be Latino, and that is not due to immigration. We discuss how the options for our learning to be a multilingual education systems is paramount to stay strategic in a global community and how we need to invest more in our communities with represented pathway in education for the Latino community. Karen Maldonado , the Chief Program and Innovation Officer (CPIO) for Latinos for Education, the first Latino-founded and led national organization solely dedicated to creating leadership pathways for Latinos in education, inside and outside of the education sector, and to be positioned to increase their influence and impact to serve Latino students and families. Karen directs and guides the overall vision, strategy, design, and evolution of all program areas nationally—and provides leadership around K-16 partnerships, fundraising, budget-setting, and organizational strategy. She's committed to excellence for Latino and Black children, adults, and families, which has been evidenced by her career path and her Ph.d in Education Leadership from Harvard University and Masters of Science in Education from Fordham University. Gracias to the Sarah and Anthony at The Raben Group and Latinos for Education in publishing a report on the Latino Action Agenda for Education, and you can download here . Listen in, give us a review and join the conversation at: Apple Podcasts Spotify IG: @Latinasb2b FB @LatinasB2B TW@LatinasB2B LinkedIn@ theresalatinasb2b Learn more about us at Latinasb2b.com and subscribe to our newsletter and our YouTube Channel.…

Latinas From The Block To The Boardroom

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S4 Ep44: Angela Salazar Equity Programs Director and Chingona Rising In Phoenix Arizona 44:49

2 years назад44:49

44:49

As Latinas who are multi-generational and indigenous, who continue to live in the Southwest in what was Mexico before 1849, our stories are steeped in survival and strength. Angela Salazar is a rising Arizona Phoenician leader who came from the block and found her ancestral light to break generational poverty. As she describes the “risk vs. reward” mentally, in her pursuit of leadership in a job for 20 years, she took a leap of faith into a new role that would put her onto a leadership path for her community. In a time of uncertainty, she believed in herself and to build a narrative of seeing the value in our communities as untapped talent. As a lifelong learner and sharing her success and gratitude towards mentors who challenged her thinking, she now shares the knowledge back to those on the block and in her sphere of influence. Gracias Angela for sharing your story and may you continue to inspire others. You can find Angela Salazar on LinkedIn, her favorite technology tool, and listening to oldies in her free time with her daughter. Production for this podcast is by Theresa E. Gonzales and audio engineered by Robert Lopez. To learn more about Latinas From The Block To The Boardroom, follow us on: Apple Podcasts Spotify IG: @Latinasb2b FB @LatinasB2B TW@LatinasB2B LinkedIn@ theresalatinasb2b Learn more about us at Latinasb2b.com and subscribe to our newsletter.…

Latinas From The Block To The Boardroom

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S4 Ep43: Central Valley Latinas of Modesto Building Digital Equity for Marginalized Communities. 48:34

2 years назад48:34

48:34

What happens when you bring three fierce Latinas who are inspired by the power of technology and their passion for building digital equity for their communities? Women Tech Makers of Modesto are championing the next generation of tech literacy, confidence and digital community to an area that is least seen as the next technology hub of technology skilled labor, the Central Valley of California. Women Tech Makers of Modesto: Daisy Mayorga-Fuentes , Karlha Arias-Davies , and Roxanne Finks , share their stories of how Latinx representation matters in the technology industry, especially where the Agricultural Industry and larger business industries are outsourcing most of the tech labor force from outside the region, when they have the most knowledgeable workforce right in their own backyard. Daisy, Karlha and Roxanne are on a mission to help close the digital divide and create change for tech equity, higher education, and legacy wealth creation in an area that sees Latinos as low wage workers. Gracias Daisy, Karlha and Roxanne for inspiring us to be technology activists of change in the communities that are the least seen. Listen in and join the conversation at: Apple Podcasts Spotify IG: @Latinasb2b FB @LatinasB2B TW@LatinasB2B LinkedIn@ theresalatinasb2b Learn more about us at Latinasb2b.com and subscribe to our newsletter and our YouTube Channel.…

Latinas From The Block To The Boardroom

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S4 Ep42: Theresa E. Gonzales CEO of Latinas From The Block To The Boardroom Discussing AI Bias Within Technology Platforms Against Women Of Color 18:03

2 years назад18:03

18:03

Have you ever “googled” yourself? Have you ever googled yourself as a person of color? There is a dominant narrative that has been encoded into the largest search platforms in the world and they have all made their money off the backs of our identities. Our stories and our histories are being written and often rewritten due to the lack of representation in the technology industry. We are less than 4% across the board in the technology industry. Latinas, and other marginalized communities are too often perceived by dominant historical perspectives that diminish our rights and digital equity. And yet, AI technology and other platforms continue to advance, through the greatest power we hold in our hands today, the smart phone. The questions to ask of AI is who is this technology advancement for? How can we give more equity to communities of color and more specifically, communities of color and the LGBTQ+ communities the power to share and write their future narratives? How can Brands show up for true accountability all year long and beyond? Building more digital equity for our communities will allow us to speak our truth. #sisepuede Join the conversations at: Apple Podcasts Spotify IG: @Latinasb2b FB @LatinasB2B TW@LatinasB2B LinkedIn@ theresalatinasb2b Learn more about us at Latinasb2b.com and subscribe This show is part of a recording from the Dallas Podcast Movement Conference, August 2022. Audio Engineering and mixing is by Robert Lopez . Producer and Founder is Theresa E. Gonzales.…

Latinas From The Block To The Boardroom

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S4 Ep41: Maricella Herrera Avila CEO of Ellevate Network, A Global Professional Network for Women+ 42:21

2 years назад42:21

42:21

Let's talk about the power of networks within our global communities. Maricella Herrera Avila , CEO of the Ellevate Network is creating new leadership in a global community of professional women+. Maricella is the first Latina to be the CEO of this global organization and she brings with her the financial tenacity and leadership to build strength in numbers for a new diverse community. We open with her journey from El Salvador to Mexico, where she worked in corporate real estate banking, and worked on providing credit funding for low income housing development projects in the north of Mexico. As we discuss her leadership journey, we both acknowledge how the pandemic and the recent overturning of the Roe vs. Wade has provided enormous set backs for Latinas in the job market, and that leadership, particularly middle management or managers are where the most impact for real change can happen. Thank you to Auntie Elsie's Oatmeal Crisps Holiday Gift Boxes for sponsoring this podcast and to the Ellevate Network on their Women in Leadership discussion. Please follow Latinas From The Block To The Boardroom on IG , LinkedIn and Facebook and share our podcast through our newsletter at Latinasb2b.com. Produced by Theresa E. Gonzales of 5-E Leadership and Marketing and Robert Lopez, Audio Engineer and Sound Design.…

Latinas From The Block To The Boardroom

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S4 Ep40: Nicole Lopez for Congress Starts A New Generation of California Latinas Running For Office 42:16

2 years назад42:16

42:16

This episode was recorded in the late summer of 2022, before the release of the recorded racist comments and frustrations on redistricting certain Latino communities in Los Angeles from City Council President, Nury Martinez and her council colleagues, Kevin de Leon and Gil Cedillo. Our guest, Nicole López was running for a district-42 in the past June primaries, and the youngest Latina on the ballot to run in her District 42. She only lost by a few hundred votes. But that is not stopping her from running in 2024. She discusses how a larger Latino community in East LA and South Central, was part of redistricting initiative after the 2020 census and why it's important for all of us to fill out the U.S Census. We discuss the impact of redistricting for voting and how she brings a new generational voice to those disenfranchised communities that are still financially impacted post Covid. Still active in her community, she saw first hand how her families own small business, Fronteras del Norte , a transportation company for farm workers who follow the seasonal work, was not contacted for PPP loans even through they are an integral part of the community. In fact, she mentioned, banks and local officials were was almost non-existent in outreach to her community and many businesses went under. Nicole is not the first young Latina to run for Congress as we share our admiration for Alexandria Ocasio-Cortez and recent cover feature on GQ Magazine and discuss how we can stand in our power. Although the June primaries are done, we are in the height of the mid-term voting season for November 2022 and this is not the time to be silent. There has been a lot of hurt in our communities, post pandemic and with the overturning of Roe vs. Wade in some states, putting more pressure on women of color and the LGTBQ+ community. WE have to reach out to those communities, get our facts from trusted sources and participate in this democratic process. Nicole is running for 2024 for her congressional seat and she will not be silent. To register to vote, please go to your local state online voter registration page, such as this one for California Online Voter Registration. Gracias and please subscribe to our podcast on our YouTube Channel , Apple , Spotify and PodChaser. Please follow us IG , Twitter and Facebook and learn more about our events and promotions at Latinasb2b.com. This podcast is produced by Theresa E. Gonzales of 5-E Leadership & Marketing LLC and audio engineered by Robert Lopez.…

Latinas From The Block To The Boardroom

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S4 Ep39: Chief Brand Officer Vanessa Vigil of Mitú with The NGL Collective 40:08

3 years назад40:08