68. The Myrtles Plantation

Ghosthropology

#Society #Ghosthropology #The Ghosthropologist

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

год назад 54:09

MP3•Главная эпизода

The Myrtles Plantation, claimed by many to be one of the most haunted places in the United States, is famed primarily for the ghost of a young enslaved woman named Chloe. In this episode, Matt provides a few different perspectives on how the ghost stories of the Myrtles developed and what they mean to visitors. Previous episodes, sources, show notes, and more: kmmamedia.com/podcasts/ghosthropology-podcast Find us on Facebook: facebook.com/ghosthropology This podcast is a part of the KMMA Media Network. To find out more visit kmmamedia.com/podcasts Instagram @kmma_media

100 эпизодов

Ghosthropology

68. The Myrtles Plantation

Ghosthropology

16 subscribers

published год назад

MP3•Главная эпизода

100 эпизодов

#Society #Ghosthropology #The Ghosthropologist

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Ghosthropology

1
93 Ghosts of Penn State with Sharon A Hill 41:52

14 дней назад41:52

41:52

Sharon A Hill returns to discuss the ghosts at Penn State and the rise of ghost hunters associated with this prestigious university. (Her previous episode was ep 85: The Stone Tape Theory.) Enjoy! Previous Episodes and sources: kmmamedia.com/podcasts/ghosthropology-podcast/ Facebook: facebook.com/ghosthroplogy Instagram: instagram.com/ghosthropod YouTube: youtube.com/@ghosthropology…

Ghosthropology

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92 Built on an "Indian Burial Ground" 37:41

26 дней назад37:41

37:41

We have all heard it - some locations are haunted because they were “built on an Indian burial ground.” What is the truth to such claims? What does it really mean when someone invokes this type of claim? In this episode, Matt does a deep dive into the question of Native American cemeteries and the hauntings said to happen there. The Ghosthropology Podcast is hosted by Matthew Armstrong, with production from Kaylia Metcalfe, and is a part of the KMMA Media Network www.kmmamedia.com Facebook: facebook.com/ghosthroplogy Instagram: instagram.com/ghosthropod Patreon: patreon.com/ghosthroplogy…

Ghosthropology

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91 Revenants and The Ghost That Wasn't There 53:39

6 weeks назад53:39

53:39

Matt talks with Dr. Amendt-Radueg about remnants, old stories, and the history of ghosts from vague shades to actual things that go bump in the night. Dr. Amendt-Radueg: https://chss.wwu.edu/english-department/raduega The Ghosthropology Podcast is hosted by Matthew Armstrong, with production from Kaylia Metcalfe, and is a part of the KMMA Media Network www.kmmamedia.com Facebook: facebook.com/ghosthroplogy Instagram: instagram.com/ghosthropod Patreon: patreon.com/ghosthroplogy…

Ghosthropology

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S005: How Ghosthropology is Made (Supplemental) 8:55

9 weeks назад8:55

8:55

While we are on hiatus, we hope you enjoy this quick supplemental episode that gives you a peek behind the microphone at how the episodes are made. Look for more regular episodes in March. The Ghosthropology Podcast is hosted by Matthew Armstrong, with production from Kaylia Metcalfe, and is a part of the KMMA Media Network www.kmmamedia.com Facebook: facebook.com/ghosthroplogy Instagram: instagram.com/ghosthropod Patreon: patreon.com/ghosthropology Full show notes, sources, transcripts, links, and a full catalog of episodes can be found here. kmmamedia.com/podcasts/ghosthropology-podcast…

Ghosthropology

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90. Well To Hell 28:43

15 weeks назад28:43

28:43

Soviet scientists drilled the deepest borehole ever dug by humans. They were looking for geological information, but instead, they encountered the very fires of Hell itself. In this episode, Matt discusses an urban legend with ties to both Evangelical Christianity and late 1980s right-wing politics. The Ghosthropology Podcast is hosted by Matthew Armstrong, with production from Kaylia Metcalfe, and is a part of the KMMA Media Network www.kmmamedia.com Facebook: facebook.com/ghosthroplogy Instagram: instagram.com/ghosthropod Consider supporting the show at Patreon at patreon.com/c/ghosthropology Full show notes, sources, transcripts, links, and a full back catalog of episodes can be found here. kmmamedia.com/podcasts/ghosthropology-podcast…

Ghosthropology

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89 Ghosts of the Playa Vista Project 16:06

17 weeks назад16:06

16:06

The Playa Vista or Bellona Wetlands area is said to be haunted. Despite the location containing a well-known and widely reported Native American cemetery, the ghosts are actually somewhat unexpected and weirdly delightful. In this episode, Matt talks about ghosts, real estate development, archaeology, and Howard Hughes. Previous episodes: https://kmmamedia.com/podcasts/ghosthropology-podcast/ Instagram: @kmma_media Facebook: www.facebook.com/ghosthropology…

Ghosthropology

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88. Three Haunted California Theaters 25:28

20 weeks назад25:28

25:28

It seems that every theater that hosts live performances is home to at least one ghost story. But what about movie theaters? What about old movie theaters that became live performance venues? What can the ghosts that haunt these places tell us about how we connect our present with the past? In this episode, Matt talks about three theaters in his home state that are said to be haunted by a variety of ghosts. Previous episodes: https://kmmamedia.com/podcasts/ghosthropology-podcast/ Instagram: @kmma_media Facebook: www.facebook.com/ghosthropology…

Ghosthropology

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87. Ghosts of Mount Holyoke College (Part 2) 44:34

22 weeks назад44:34

44:34

In the episode, Matt continues his talk with Dr. Michele Hanks and Dr. Liberty Stanavage about the ghost stories associated with Dr. Hank's alma mater, Mount Holyoke Colege. Ghost stories, campus rituals, and goofy comments ensue.

Ghosthropology

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86. Ghosts of Mount Holyoke College With Dr Michele Hanks and Dr Liberty Stanavage (Part 1) 1:00:01

26 weeks назад1:00:01

1:00:01

In the episode, Matt talks with Dr. Michele Hanks and Dr. Liberty Stanavage about the ghost stories associated with Dr. Hank's alma mater, Mount Holyoke Colege. Ghost stories, campus rituals, and goofy comments ensue. Instagram: @kmma_media Facebook: www.facebook.com/ghosthropology Past episodes: kmmamedia.com/podcasts/ghosthropology-podcast/…

Ghosthropology

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85. The Stone Tape Theory With Sharon Hill 42:02

28 weeks назад42:02

42:02

Matt speaks with Sharon Hill about the Stone Tape Theory, a common explanation for ghosts in paranormal circles. Matt and Sharon discuss the history of the concept, its plausibility, and how it is often applied to locations that don't actually meet the conditions required for it to work. Sharon A. HIll is an independent researcher, geologist, author, and science communicator with 25+ years of research experience regarding anomalous natural phenomena, paranormal popular culture, pseudoscience, cryptozoology, Forteana, and geologic topics. Author of Scientifical Americans (McFarland, 2017). Website: SharonAHill.com Social: idoubtit@mstdn.social Instagram: @kmma_media Facebook: www.facebook.com/ghosthropology Past episodes: https://kmmamedia.com/podcasts/ghosthropology-podcast/…

Ghosthropology

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84. The Big Yellow House (Summerland) 17:28

30 weeks назад17:28

17:28

The Big Yellow House in Summerland is reputed to be one of the most haunted houses in California, but Matt thinks this claim is a bit overblown. In this episode, he discusses how the fading of cultural memory can lend credence to stories that are otherwise unremarkable. Instagram: @kmma_media Facebook: www.facebook.com/ghosthropology Past episodes: https://kmmamedia.com/podcasts/ghosthropology-podcast/…

Ghosthropology

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83. Mudhouse Mansion 21:54

32 weeks назад21:54

21:54

Mudhouse Mansion is one of the better known haunted houses in Ohio. From a historically dubious story about slavery to a deeply creepy story about a woman staring out of a window for ten days straight, Mudhouse Mansion provides a range of ways to think about ghost stories. Instagram: @kmma_media Facebook: www.facebook.com/ghosthropology Past episodes and sources: www.kmmamedia.com/podcasts/ghosthropology-podcast/…

Ghosthropology

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82 Port Chatham, Alaska 25:07

34 weeks назад25:07

25:07

Far to the north and deep in the woods, there is a ghost town… but unlike some ghost towns, this is a place where the mysteries of the forest and the supernatural converge. Matthew takes us to Alaska to unravel the facts from the fiction and to find out what Bigfoot has to do with this spooky place. Instagram: @kmma_media Facebook: www.facebook.com/ghosthropology Past episodes and sources: www.kmmamedia.com/podcasts/ghosthropology-podcast/…

Ghosthropology

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81. Odds And Ends 23:22

36 weeks назад23:22

23:22

Matthew takes a quick look at some odds and ends… little bits of interesting stuff that doesn’t quite fit anywhere else. From who is in on the joke, what Freud has to do with folklore, and even a very famous private part, this episode has a tiny bit of everything. Instagram: @kmma_media Facebook: www.facebook.com/ghosthropology Past episodes and sources: www.kmmamedia.com/podcasts/ghosthropology-podcast/…

Ghosthropology

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80 The Skeptic Ghosthropologist 43:08

38 weeks назад43:08