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How Jack Daniels Innovates the #1 Whiskey Brand in the World
Manage episode 385987221 series 3531427
Контент предоставлен Nikki Lewallen Gregory and PeopleForward Network. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Nikki Lewallen Gregory and PeopleForward Network или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
This episode of the Innovation Storytellers podcast delves into the world of one of the most well-known, respected, and beloved brands in the United States and worldwide: Jack Daniels. Global Director of Trademark and Innovation at Jack Daniels, Heather Howell joins the show to discuss how driving innovation has been a crucial factor in the brand's continued success, including its recent entry into the super-premium whiskey market.
Listen in to learn the history and future of the iconic brand and hear from Heather about her role in driving innovation at Jack Daniels. And of course, what better way to enjoy the show than with a glass of Jack Daniels on the rocks? So, grab a glass and join us as we celebrate this American classic brand.
Additional Resources: Connect with Heather Howell Innovation Storytellers Podcast More on PeopleForward Network Follow PeopleForward Network on LinkedIn
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