Trends and Challenges in Retail Media with Roger Dunn, Retail Media Committee at IAB Australia
Manage episode 388041077 series 3505701
Joining me today is Roger Dunn, a retail media leader and member of the Retail Media Committee at IAB Australia. Roger is a passionate leader and e-commerce consultant with over twenty years of experience building successful businesses and driving commercial outcomes across agency, ad tech, and consultancy roles.
Together, we discuss the following retail media touchpoints:
- The current state and future of retail media in Australia and the Asia Pacific
- Key trends and challenges in the retail media space
- We share our ideas on the IAB Retail Media Committee
- The importance of transparency and attribution in the industry
- Roger’s advice for businesses entering the retail media space
- The evolving relationship between retailers and brands
Roger is a passionate leader with over 20 years of experience in e-commerce and retail media. He also has leadership exposure on the agency, ad tech, and consultancy side. Roger was the first person in Australia to be Amazon Advertising certified, He is also the founding member of the IAB retail media committee. Roger is the creator of SPARC, a SaaS digital shelf analytics solution deployed alongside broader e-commerce strategies to drive online growth for clients such as P&G, Mars, Fonterra, and Revlon.
This podcast is brought to you by Platform 195.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
33 эпизодов