Managing Trade Spend at Any Size with Nikki McNeil

The Good Food CFO podcast

Nikki McNeil is a Co-Founder at Vividly, a trade spend management software which aims to deliver clear value through efficiencies when analyzing trade spend dollars.

Whether you’re a founder managing trade spend for one partner or hundreds, having the right system in place can ensure you stay on budget and receive proper payment from all of your distributors and retailers.

In this episode, Sarah got to sit down with Nikki to discuss managing trade spend, and what kind of systems you can put in place to support you and your team at any size.

You’ll hear:

• How Nikki’s background in CPG at companies like Lily’s Sweets, Perfect Snacks and Justin’s Nut Butter inspired her to create Vividly

• What you need to get started managing your trade spend. Spoiler alert: You can start with just Excel

• Ways to support your sales and accounting teams, and ensure everyone has access to the right information

• When it might make sense to utilize a partner like Vividly in managing your trade spend.

Free Resources from Vividly:

Deduction Scanner

ROI Calculator

Retail Playbook

Connect with Nikki

Website: Vividly

Stay Connected!

Instagram: @TheGoodFoodCFOYouTube: @thegoodfoodcfo

Join us in The Good Food CFO Community