EV Advertising 2024: Changes Coming for Auto Marketing

Facts Not Feelings with Brooke C. Furniss

Welcome to another insightful episode of "Facts Not Feelings" where host Brooke Furniss and guest Madi Morgan, Client Partner at Polk Automotive Solutions, dive into the transformative landscape of retail advertising driven by the rapid ascent of electric vehicles (EVs). This episode explores how retail advertisers are adapting to the EV buzz, the unique consumer behavior surrounding EVs, and the implications for media strategies and dealership operations. Join us as we unravel statistics, discuss the future of automotive retail, and provide valuable insights for advertisers and dealerships navigating the EV market. Don't forget to subscribe for more episodes and leave your thoughts in the comments!
3 Main Takeaways

1. Education is key - Salespeople and consumers need to be educated on EVs, their features, benefits, pros/cons compared to ICE vehicles. This will lead to more informed purchasing decisions.
2. Differentiation - EV brands need to differentiate themselves and their products from competitors through advertising and messaging. They can't rely on traditional ICE branding/marketing approaches.
3. Communication - Brands need open and honest communication about EVs to address concerns like range anxiety and affordability. Clear communication builds trust.

Connect 🔗
Madi Morgan: https://qrcc.me/s3ewo 1ydctm9
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
Chapters:
00:00 - Introduction: The Evolution of Retail in the EV Era
03:39 - EV Brand Media Mixes Must Focus on Targeting
04:08 - Effective Media Strategies for Emerging EV Brands
04:34 - Gas Vehicle Loyalty is Declining Below 90%
05:20 - The Rise of EVs: Retail Challenges and Opportunities
05:27 - 50% Year-Over-Year Growth of EVs
06:40 - Educating the Market: The Power of EV Knowledge
07:07 - How Can Brands Highlight EV Tech and Sustainability?
08:07 - Matching EVs to Consumer Lifestyle Needs
10:09 - Debunking EV Myths: The Truth About Electric Cars
11:02 - Measuring the Success of EV Ad Campaigns
12:17 - Precision Targeting: Reaching Potential EV Buyers
14:20 - Evolving Retail Ad Strategies for the EV Boom
16:24 - Leveraging Dealership Dynamics for EV Success
18:02 - Training Sales Teams for the EV Revolution
19:52 - Predicting the Future: When Will EVs Take Over?
23:19 - EVs Impact on the Auto Parts and Service Industry
24:21 - The Ripple Effect: Service Business and EVs
26:12 - Building EV Brand Loyalty Through Strategic Ads
28:10 - Demographic-Driven EV Advertisements
29:24 - Dissecting EV Shopping Habits: A Deep Dive
30:35 - Tesla's Dominance and Consumer Devotion
32:26 - Tailor Ads to Millennials and Gen Z EV Buyers
33:42 - Social Media's Role in EV Advertising
35:23 - Dealership Adaptation Strategies for EV Sales
36:08 - Madi Morgan's Key Takeaways: Education, Differentiation, Communication
36:48 Lighting Round