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E318 - Askia Underwood, Chief Growth Officer
Manage episode 392368873 series 1940409
Контент предоставлен Inbound Back Office. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Inbound Back Office или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
2024 is upon us; with that, consumers expect a more streamlined and targeted ad experience.
How frustrating is it when you see an ad, click on it, and it takes you to a different product or service?
As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clients.
On today's podcast, Askia Underwood, Chief Growth Officer of DriveLine, talks about prioritizing consumer-centric ad strategy to boost campaign performance through 2024 and beyond.
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continue reading
How frustrating is it when you see an ad, click on it, and it takes you to a different product or service?
As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clients.
On today's podcast, Askia Underwood, Chief Growth Officer of DriveLine, talks about prioritizing consumer-centric ad strategy to boost campaign performance through 2024 and beyond.
415 эпизодов
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Manage episode 392368873 series 1940409
Контент предоставлен Inbound Back Office. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Inbound Back Office или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
2024 is upon us; with that, consumers expect a more streamlined and targeted ad experience.
How frustrating is it when you see an ad, click on it, and it takes you to a different product or service?
As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clients.
On today's podcast, Askia Underwood, Chief Growth Officer of DriveLine, talks about prioritizing consumer-centric ad strategy to boost campaign performance through 2024 and beyond.
…
continue reading
How frustrating is it when you see an ad, click on it, and it takes you to a different product or service?
As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clients.
On today's podcast, Askia Underwood, Chief Growth Officer of DriveLine, talks about prioritizing consumer-centric ad strategy to boost campaign performance through 2024 and beyond.
415 эпизодов
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
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