91 — Best Of: Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers

Greenbook Podcast

#Careers #Business #Marketing #Greenbook

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying math that powers modern machine learning to help everyone grasp this technology impacting our lives, even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

год назад 47:09

MP3•Главная эпизода

As we head into 2024 we wanted to revisit an audience favorite from this past year!

How will generative AI and synthetic audiences shape the landscape of qualitative research?

In this episode, President of Sago, Isaac Rogers joins us to explore the changing face of qualitative research and the need for more engaging and innovative research designs. We discuss how researchers are adopting multi-phase and iterative research designs, including online discussions, video interviews, and digital diaries, to gather more comprehensive insights from participants. We also explore the emergence of generative AI and synthetic audiences and the challenges around data auditing and security measures to combat fraud in this area. Isaac shares his perspective on the challenges and opportunities in the industry, including the need for incentivization, data auditing against fraud, and the potential of computer-generated open-ended responses.

You can reach out to Isaac on LinkedIn.

Many thanks to Isaac for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

139 эпизодов

91 — Best Of: Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers

Greenbook Podcast

published год назад

MP3•Главная эпизода

As we head into 2024 we wanted to revisit an audience favorite from this past year!

How will generative AI and synthetic audiences shape the landscape of qualitative research?

You can reach out to Isaac on LinkedIn.

Many thanks to Isaac for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

139 эпизодов

#Careers #Business #Marketing #Greenbook

Все серии

1
140 - Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights 36:38

12 дней назад36:38

36:38

In this episode of The Greenbook Podcast , host Karen Lynch sits down with Aeton Lim, an Innovation Consulting Manager at Nielsen IQ and a 2025 Future List honoree. Aeton shares his global perspective on market insights, innovation strategy, and how organizations can future-proof their decision-making. He discusses his expertise in emerging markets, the role of corporate governance, sustainability, and his leadership in DEI initiatives. Tune in to gain valuable insights on how businesses can align strategy with external market forces and leverage thought leadership for competitive advantage. Topics Covered: Aeton Lim’s role at Nielsen IQ and global consulting experience Strategic decision-making and innovation’s role in corporate growth The importance of aligning business strategy with external market forces Key trends in emerging markets and consumer behavior shifts The role of corporate governance and sustainability in business success The impact of DEI initiatives and the benefits of reverse mentoring Luxury market trends and digital transformation in e-commerce Future-proofing insights and innovation for sustainable growth Resources & Links: Visit Aeton Lim’s website Learn more about Nielsen IQ You can reach out to Aeton Lim on LinkedIn. Many thanks to Aeton for being our guest. Thanks also to our production team and our editor at Big Bad Audio .…

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139 - Challenging the Status Quo: Daniel Wu on Innovation, Inclusion, and the Future of Market Research 42:24

26 дней назад42:24

42:24

In this episode of The Greenbook Podcast , host Karen Lynch sits down with Daniel Wu, Founder and CEO of Nimbly Research and a 2025 Future List honoree. Daniel shares his journey from digital marketing to founding a research firm, driven by a desire to challenge industry norms and push for more inclusive methodologies. They discuss his approach to entrepreneurship, creative problem-solving, and how Nimbly is pioneering innovative ways to reach underrepresented audiences. Daniel also opens up about leadership, mental health, and the importance of fostering a workplace culture that values curiosity and well-being. Tune in for an inspiring conversation about rethinking traditional research practices and embracing change in the insights industry. Topics Covered: Daniel Wu’s transition from digital marketing to market research The inspiration behind founding Nimbly Research Rethinking traditional recruitment and data collection methods How to foster a culture of innovation and curiosity in research The importance of inclusivity and reaching underrepresented voices Entrepreneurial lessons and challenges of launching a business Leadership, mental health, and work-life balance The evolving role of AI in research Resources & Links: Learn more about Nimbly Research You can reach out to Daniel on LinkedIn . Many thanks to Daniel Wu for joining the show. Thanks also to our production team and our editor at Big Bad Audio .…

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42:07

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137 - Unlocking the Power of Synthetic Data: Samuel Cohen on Transforming Market Research 44:01

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44:01

In this episode of the Greenbook Podcast, Lenny Murphy sits down with Samuel Cohen, CEO and co-founder of FairGen, to explore the transformative potential of synthetic data in market research. Samuel shares his journey from pursuing a PhD in AI and synthetic data at UCL to founding FairGen and revolutionizing data quality for hard-to-reach audiences. The conversation delves into the critical distinction between augmentation and replacement in synthetic data, how FairGen’s approach addresses data scarcity and enhances insights, and the opportunities and risks of this emerging technology. Whether you're curious about the future of synthetic sampling or the implications for consumer insights, this episode is packed with forward-thinking ideas. Key Discussion Points: Samuel’s Background: From a PhD at UCL to leading FairGen and addressing data quality challenges in market research. FairGen’s Mission: Improving insights by using synthetic data to augment sample size for hard-to-reach populations and niches. Synthetic Data Explained: Understanding the two families of synthetic data approaches: LLM-based and high-quality survey-trained models. Real-World Applications: How synthetic sampling boosts trackers for CPG brands and its potential use in public policy and political polling. Navigating Risks: The importance of guidelines, transparency, and collaboration to ensure proper use of synthetic data technologies. Future of Research: Why synthetic sampling is here to stay and how it’s shaping the future of consumer insights and decision-making. Resources/Links: FairGen Website: fairgen.ai GRIT Report: Explore Key Insights You can reach out to Samuel on LinkedIn . Many thanks to Samuel Cohen for joining the show. Thanks also to our production team and our editor at Big Bad Audio .…

1
136 - Bridging Insights and Innovation: Dilek Ozler of Colgate-Palmolive on AI, Semiotics, and Consumer Connections 36:36

10 weeks назад36:36

36:36

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1
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12 weeks назад37:30

37:30

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1
134 - Unpacking Programmatic Sampling with JD Deitch: Challenges, Innovation, and the Future of Research 54:25

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54:25

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1
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36:12

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1
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34:46

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1
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1
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29:44

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1
129 — IIEX LATAM Recap: Exploring the Intersection of Tech, Culture, and Insights 39:53

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1
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1
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